Svalbarði 
Svalbarði - the term medieval Scandinavian sailors used to describe the ice-covered lands at the top of the world. Svalbarði is an award winning ultra-low mineral, still, Arctic iceberg water. The concept was  derived only a few years ago, but the ice came as fallen snow as far back as 4000 years earlier. Melted icebergs, calved freshly from the fjords around Svalbard, just 600 miles from the North Pole, provide the source for Svalbarði’s pure water.


The ice is harvested, then melted in a specially constructed machine and bottled by hand, capturing the drinking water in its cleanest form. This is all accomplished in the Arctic outpost of Longyearbyen, where the polar bears outnumber the humans in this extreme remote region. In an effort to retain the water’s natural composition and premium taste, no chemistry-altering filters are used, only micron filters and UV light to adhere to international standards. Each expedition yields 13,000 bottles of pure drinking water; each batch is therefore a limited edition. Iceberg waters are some of the rarest in the world due to the difficulty of gathering this arctic water.


 

Water In The News

Water Summit And Tasting Competition


The 5th Fine Water Summit will be held in conjunction with the Water Tasting Competition at Water Expo 2017. The summit and competition will be in Guangzhou, China, June 14 – 17, 2017.  Aqua Maestro, a founding member of the society, will be attending. We will be unveiling a new website and program designed to feature water of brands that are longing to open into the US market. Fine Water Society members are excited about this plan which will be shared at the Fine Water Summit in Guangzhou 2017.

Coconut Water vs. Plant Water

The graph below depicts the surge into the water market, by both Coconut and Plant Water, followed by a decline in the rate of growth. The rate of growth is not necesarily an indication of declining interest as sales have been spread out among greater competition.



The following graph depicts that market share Plant Water has taken as compared to Coconut water. In 2020, Plant water is expected to reach only 8.1% market share, as compared to 91.9% of the combined share, these two waters see.



The Growth Of The Sparkling Market



Brands In The News


Flow Water...
Hoping For Success In The US


It's a success in Canada...but still, a long way to go. Partnering with Tetra Pak, Flow Water has only been around two years, but has seen remarkable growth in their native land. The water sourced from Blue Lake Springs in Ontario, has now set their sights on the US.  


In The Learning Corner

A Lemon Slice With Your Mineral Water
If you order a mineral water in the restaurant, café or bar, you will often get a glass that is decorated with half a lemon slice. Do you know there was a reason for this ritual? Armin Schönenberger , a water sommelier in Germany, answered this question.

"The ritual originated in the Mediterranean basin .... in the warm and humid Mediterranean climate, the bottle corks, which served as bottle caps, began to rust and deteriorate. As the residue stuck to the edge of the bottle, people used a lemon slice to clean the edge....they then threw the lemon slice into the glass. which in today's hygienic world, might not be acceptable... "

The lemon slice today, no longer has any real function other than appealing to the sense of somehow being fresher.


Believe It Or Not

Ooho Ball....An Update

We previously mentioned this idea over a year ago, but it may be time for an update.

If you don't remember, this is a biodegradable pouch, made from a seaweed extract that can replace the plastic water bottle. It is cheaper to produce than plastic and can encapsulate any beverage including water, soft drinks, and spirits. It's not available yet and they need to overcome a couple of negatives...1) it only provides a single gulp of water, as opposed to a bottle, and 2) it's not durable enough to throw around in a purse or car, but it's still a creative idea developed by three design students in London.

Click on the image for a 2 minute video to learn more.

King Cobra Gets Thirsty Too

This particular Cobra made its way into a village during a drought, and was lucky enough to find a very brave soul


Right From A Seinfeld Episode

There was a Seinfeld episode where Kramer and Newman filled a mail truck full of empty cans and bottles. There plan....drive to Michigan to take advantage of the state's 10-cent deposit return.

Well, here's a scheme that landed two in jail.  Police have arrested and charged two drivers carrying tons of recyclable containers allegedly being smuggled into the state to take advantage of the California Redemption Value. Law enforcement found bags containing 14,695 pounds of cans and bottles.

Had the containers been redeemed, they stood to make nearly $20,000. Instead, they are facing three years for felony recycling fraud, attempted grand theft, filing a false or forged document, and conspiracy... Not a good idea!


 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

The word “SPA” is short for 'sanitas per aqua' in Latin, or “health through water” in English.

Artesian Water/Artesian Well Water is water drawn from a confined aquifer where water under pressure rises above the water table.

A carrot is 90 percent water.

There are 55,000 chemical "dump" holes across the United States, according to the EPA, that can leak contaminants into the water supplies in those areas.

The first federally protected area in the nation's history is Hot Springs National Park. Thermal waters reach an amazing 143° F.