Mivela
The natural Mivela water spring is situated in the area of Veluće village, Serbia, in the Pasjačka river bed at 720 ft above sea level. Mivela sparkling natural mineral water is distinguished by its high level of magnesium. The natural mineral water is collected from a depth of almost 300 feet without forced pumping. The spring itself is situated at the entrance to woods in natural surroundings untouched, and away from settlements. On its journey from spring to bottle, Mivela runs only through a natural sand filter without any additional treatment, maintaining all the unique properties of Mivela. The bottling plant has been in operation since 1985. 

The first hydro geologic investigations in this region date from the beginning of the 20th century, when the healing groundwater was found. Prof. Dr Marko Leko, first president and founder of the Serbian Chemical Society established in 1897, performed the first chemical analysis of the mineral water from the Velucé spring in 1901, finding 352mg/l of MgO (magnesium oxide). The quantity of Magnesium in 1 liter will satisfy the body’s daily need for this mineral. The magnesium exists in a form that can be absorbed and used in the body for vital functions without any unwanted side effects on digestion.   

Numerous health benefits can be attributed to high levels of Magnesium. It has been shown to improve the general state of body metabolism. Aids in pregnancy, and contributes to the stabilization of heart activity. Magnesium improves the function of the nervous system, and participates in the regulation of blood sugar levels. It also helps maintain the immune system and improves diuresis.

Mivela comes in plastic bottles, and is available in 250ml, 500ml.

 
Water In The News

Bottled Water to Outsell Soda
for First Time This Year

Bottled water will be more popular than soda for the first time in the U.S. this year, thanks to its convenience -- and fears over what’s coming out of the tap. Per capita, consumption of carbonated soft drinks reached a 30-year low in 2015, according to Beverage Digest.

The biggest U.S. bottled-water companies -- Nestle Waters, Coca-Cola Co., PepsiCo Inc. and Dr Pepper Snapple Group -- say Americans have switched from carbonated beverages because their products are calorie-free and as portable as a can of Mountain Dew. But the expectation that future sales will rise has to do with another, less happy reason: crumbling infrastructure. Lead contamination in places like Flint, Michigan and Newark, New Jersey, have led to images like the one shown.


Zenith’s Global Bottled Water Congress 

Zenith International has become one of the best sources for international market updates and networking in the industry— This year it is being held in Prague October 10-12. The Congress is designed for industry leaders, suppliers, customers, and analysts to gain a complete overview of the latest market trends. The event provides key insights across all continents from leading companies in each region and extensive time for informal discussion. The Congress will include a tour of a major bottling plant, two days of conference sessions, and a gala awards dinner. 


Brands In The News

Nestlé Making Their Mark
Nestlé Waters has posted sales of $4.1 bn in its 2016 half yearly report, with 4.2% organic growth. The significant factors contributing to the growth were double digits in emerging markets, and high single digits in premium sparkling brands, S. Pellegrino and Perrier (Music to our ears).

The San Pellegrino Group has opened a $17.4 m mineral water bottling plant for Nestlé Waters. The "smart factory" is being heralded as a protocol for future plants, and focuses on environmental sustainability.

New Entries Into The Market Place
NutraPre
Alkaline water enhanced with prenatal vitamins. Every bottle contains the most highly-recommended vitamins and nutrients for pregnant and nursing mothers. The water has a 9.0 pH level.

Aloe Gloe
The Aloe Vera plant contains more than 200 biologically active amino acids, vitamins, antioxidants, enzymes and minerals that have been clinically proven to improve skin and cardiovascular health. Organic Aloe Vera retains the bioactive components of the Aloe Vera plant’s inner leaf. Available in 4 varieties such as; Crisp Aloe, Lemonade, Coconut, White Grape.


Truck Hauling Poland Spring Water Overturns
48000 pounds of Poland Spring Water crashed on the Maine Turnpike recently. At 3 am, driver fatigue was cited as the culprit. Not the best way, to recycle plastic bottles.

 
In the Learning Corner

How Many Germs Are On Your Water Bottle?
Have you looked closely at your water bottle? Treadmill Reviews, a company primarily dedicated to running athletes, took a closer look at the reusable bottles. What they found, is a little scary.

The review involved swabbing, lab testing and evaluating reusable bottles that have been used by a runner, for a period of one week.

To help read what that says... a CFU is a colony-forming unit/square centimeter. The average pet toy, has 2937 units. The average athlete's water bottle, after use for just one week, has 313,499 CFU's. Now, don't take our word for it, check the review out here.

Benefits Of Proper Hydration

credit: Soma Water, San Francisco, CA
 
Believe It Or Not

Who Needs A Hand Truck?
Watch this guy carry 5 jugs of water. (Each one weighs about 45 lbs (20.5kgs). Click on image below to see video.

 
On The Lighter Side

 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

The average weight of single-serve 0.5 liter PET water bottle is now 9.9 grams, nearly half of what it weighed in 2000.

Americans recycle more than 1 million single-serve PET water bottles every hour.

More than 150 U.S. colleges and universities - including the University of Pennsylvania, Yale, Michigan State and Wake Forest - are using graduation caps and gowns made from 100% recycled PET.

A single-serve PET bottle (0.5 liter) is strong enough to hold 50 times its weight in water

PET (polyethylene terephthalate) is actually polyester. When PET is used for bottles, containers and other applications, it is called PET or PET resin. When PET is used as a fiber, it is typically called polyester.