The source of Speyside Glenlivet is located in Greater Speyside, which covers a wide area of Scotland from the Culloden battlefield in the east, to the Cairngorms National Park in the south. It offers beautiful scenery, heather covered hills, clear rushing burns, a high concentration of whisky distilleries, an abundance of wildlife, superb local produce and silence.
The spring is in the Crown estate of Glenlivet, which sits in the high land to the north east of the Cairngorms and contains the lower reaches of the Avon and its famous tributary the Livet, plus of course the world renowned river Spey. Speyside Glenlivet is one of the world's greatest whisky producing regions and home to many of Scotland’s most famous distilleries. At its heart lies the small but globally renowned village of Glenlivet. Historians reveal that the world’s first whisky distillery was founded here over two hundred years ago.
Most true Scotch drinkers will recognize the name immediately. The water is superb for adding a touch to many of the whiskey's from the same region of Scotland. If you're a scotch drinker, we need say no more.
Consistent with the pristine quality of this gorgeous, rugged countryside, the chemistry of Speyside Glenlivet is equally pure. The geology is a 500 million year-old rock formation called the Braes of Glenlivet. The springs – named Slochd and Clash – are at an altitude of 1,520 feet. Speyside’s pH is 7.7, a slightly alkalinic level favored by many because it delivers a slightly sweet after taste. Total Dissolved Solids are a mere 58 milligrams per liter, ranking Speyside in the “pure” category. Nitrates are extremely low at 1.0 mg/l, and the only two chemical elements with any prominence are Bicarbonates at 45 mg/l, and Calcium, which weighs in at 13 mg/l.
|Water In The News
Published Claims Draw Scrutiny
Two recent claims by water brands are drawing a little more scrutiny, than had been hoped for. Anyone looking to enter the growing and crowded premium water market has to differentiate themselves somehow, and two brands find themselves defending their marketing. Ironically, both brands source their water from Hawaii.
Kona Deep's sell goes like this: "deep ocean water, unlike regular water, has minerals that may help with athletic performance". Research, initially done for "ocean thermal energy" found deep cold water, was high in minerals and electrolytes. Kona Deep founders worked with researchers at the University of Arizona to study how these minerals might impact athletic performance. The issue now is that this research which was done by charging a fee, did not include all of the relevant data, but issued a "short report" which revealed it may lack some criteria to back the claim.
The second brand under attack is Waiakea Hawaiian Volcanic Water. Although deceiving, it may be factual. The bottle itself lists the source as “Keaau Aquifer, Big Island of Hawaii.” The website expounds by saying, “originates in Hawaii through both snowmelt and rain on the pristine snowcapped peak of the active Mauna Loa volcano … then filtered through 14,000 feet of porous lava rock before re-emerging at its source, located at the eastern base of the Mauna Loa volcano in a secluded area surrounded by rich and bio-diverse forest preserves.”
What is NOT said, is that this "source" also happens to be the local source to 1000's of residents in East Hawaii, which comes naturally through their tap!
The California Department of Public Health is investigating a complaint about Waiakea Hawaiian Volcanic Water involving “issues such as labeling and source water requirements associated with Waiakea.”
What Marketing Can Do
We're actually not an advocate of what this graph shows, however it's an indication of our unbiased commitment to show you the information, whatever it may reveal. This graph depicts the growth of purified water as compared to spring water. What it also shows, is a lack of education by those consumers of purified water. We should be careful, or CocaCola (Dasani) and Pepsi (Aquafina) may come after us.
It's not a secret, Aqua Maestro is a fan of spring water, not purified. At least it shows we have room to grow, too!
Nestlé Waters Partners to Launch Consumer Engagement Center
Nestlé Waters North America Inc. announces the launch of its digital Consumer Engagement Center in partnership with Salesforce. A new endeavor of digital marketing to allow Nestlé Waters to better engage with consumers.
First International Fine Water Tasting Competition
FineWaters, and the Fine Water Society in collaboration with the WaterExpo Guangzhou conducted the first International Fine Water Tasting Competition in Guangzhou, China on 29th of June. Approximately 70 Waters participated in the tasting competition.
Winners of the Fine Water Society TASTE AWARDS and DESIGN AWARDS were;
Taste Awards: Still Category
Super Low Minerality ( < 50mg/l)
- GOLD - Ice Swan (Chile) & Svalbardi (Norway)
- SILVER - Iceland Springs
- BRONZE - Veen (Finland)
Low Minerality (< 250 mg/l)
- GOLD - Antipodes (New Zealand)
& Hawaiian Springs (USA)
- SILVER - Clear Alascan Glacial (USA)
- BRONZE - Aqua Pacific (Fiji)
| Medium Minerality (< 800mg/l)
- GOLD - Iskilde (Denmark)
- SILVER - Ustronianka (Poland)
- BRONZE - 383 Kopjary Water
Taste Awards: Sparkling Category
- GOLD - Cisovianka Perlage (Poland) & Sole (Italy)
- SILVER - Lurisia (Italy)
- BRONZE - 22 Artesian
| Natural Carbonation
- GOLD - ORO (Macedonia)
- SILVER - Guitig (Ecuador)
- BRONZE - ROI (Slovenia)
- GOLD - ROI (Slovenia)
- SILVER - Svalbardi (Norway)
- BRONZE - Guitig (Ecuador)
| PET Category
- GOLD - Jackson Springs
- SILVER - Serra da Graciosa (Brazil)
- BRONZE - KRYSTAL (China)
Children's Bottled Water Category Growing
A new report on children’s bottled water innovation from Zenith International has shown that the category is expected to grow by 7% a year until 2021. “Increasing awareness of the need for good hydration and greater concern over child obesity mean that children’s bottled water is in an extremely strong position for continued rapid growth,” according to Zenith chairman Richard Hall.
Brands In The News
Svalbarði Launches Freshly Harvested Arctic Iceberg Water
Svalbarði has launched a new limited-edition polar iceberg water, harvested from icebergs freshly calved off glaciers in the remote polar region of the Svalbard archipelago, more than 400 miles north of mainland Norway.
The water is almost entirely mineral-free, with the pH of fresh snow. It's not cheap however, but looks elegant in its one-of-a-kind designed bottle. We know, we have one! Svalbarði recently won the Gold medal for best taste in the category of super low minerality water, at the recent Fine Water Tasting Competition in Guangzhou, China.
The Shape Of Things To Come
San Benedetto has begun bottling a new "Elegance" PET bottle, which will be available in 750ml and 400ml sizes. It's not in the US yet, but once the labeling is approved, Aqua Maestro, will inventory this new bottle.
Highland Spring Breaking Ground
Highland Spring Group, the UK’s leading producer of naturally-sourced bottled water, has recently broken ground on a major factory extension. The construction will house a new production line at its Blackford site in Perthshire. This is Aqua Maestro's source for both Highland Spring and Speyside Glenlivet water.
Believe It Or Not....
We'll warn you, if you need 7 minutes of "nothing better to do" than watch this.
How many ways can you flip a water bottle?