Ferrarelle
Italy's Number 1 Sparkling Water, Ferrarelle gushes from the Sorgenti di Riardo Park, close to Naples, in the South of Italy.

Ferrarelle acquires its natural sparkle as carbon dioxide rises through the deepest parts of the extinct volcano Roccamonfina in Campania, near Caserta. The area is currently protected by more than 5000 olive and oak trees. It is also known as the Assno Valley and Bagni, meaning baths. 

The natural sparkle and fine balance of precious minerals are the result of the course taken by the water over the millennia. In fact, the rocks from which Ferrarelle springs are many thousands of years old, as are the subterranean strata over which the water flows. 

Ferrarelle is rich in minerals with a TDS (total dissolved solids) of 1285 mg/L. It is blessed with a unique taste, which is soft and fresh. Its sparkle, so smooth on the palate, makes it just right from starters through to dessert, and for all menus. It goes particularly well with cheese dishes, crepes, ravioli, and white meat with delicate sauces. 

This unique phenomenon of nature known as  Ferrarelle was given its name in the 8th century. The origin of that name, however, is a matter of historical controversy.  According to the 19th-century historian Michele Broccoli, the name may be traced to a small chapel in the vicinity, which later disappeared, probably called Santa Maria della Ferrara. Another explanation has the name deriving from the common habit of calling Ferrarelle “acqua ferrata”, meaning iron water. A third hypothesis claims that the name Ferrarelle is rooted in the local comparisons between areas of cold springs, Freddarelle, and hot springs,  Caldarelle. Whatever its origin, Ferrarelle is certain to remain at the top of any list of the world’s premier waters for generations to come.  

The revitalized plant is now powered by 5000 solar panels installed in the grounds to provide energy for everyday activities.  

 
Water In The News

The Category continues to grow
Recent studies have shown that Gen Z (Generation Z, those reaching young adulthood) have been taught to reach for healthier choices. Practicality and natural products are preferred, while artificial ingredients and crazy fads are on the way out.

A few of the key findings include;
  • Bottled water is the No. 1 beverage purchase, with 43 percent consuming it 7 or more times each week
  • As far as future consumption is concerned, 42 percent plan to drink more bottled water and only 8 percent plant to drink less of it
  • While they find bottled water tastes better than tap water, 59 percent try to fill up water bottles and/or use a filtered water system on a regular basis.
  • 43 percent report regularly reading labels and 38 percent say they do at least sometimes.
  • Around half of all students say they try to avoid artificial sweeteners, flavoring, preservatives and high-fructose corn syrup.
  • When it comes to why they try new beverages, students cite friends’ picks at 52 percent, “healthy/good for you” (49 percent), free samples (37 percent), interesting flavors (36 percent) and sale/ promotions (25 percent).


Brands In The News


The latest video coming from evian's "baby series" rolled out only a week ago, and is already going viral. Titled "Baby Bay" it depicts the evian babies grabbing surfboards and catching some waves, much to the surprise of the one grownup on the beach.
You can watch it here:



Evian has pulled out the stops, with matching tee shirts, and moving billboards.




Many New Entries Hitting The Shelves, Again

This may be stretching the boundaries as to what qualifies as water, or enhanced water. Detox Water is infused with 350mg of ACTIVAloe. Each bottle contains 2.3 ounces of 100% pure aloe juice. It also contains 4 grams of sugar, and 30 calories per bottle (two servings). Detox water will be available starting on the West Coast, this month, and moving across the country in May and June.

Givn Water, a bottled water brand whose tagline is “Infused with Good Karma,” is beginning to show up on store shelves in Illinois as well as select areas in the South and New England. It's a naturally alkaline water and high in electrolytes.

It may be time for a disclaimer. We show these items in an effort to show you what's new. A recent news item in BevNet News, called these entries "Premium Water Brands" For the record, Aqua Maestro considers a "Premium" water, to be one which comes from a single source, is not purified or modified, and what is contained in the bottle is exactly what comes from the source (filtered for particulate).

Believe It or Not


The Drinkable Book
In partnership with Dr. Theresa Dankovich from Carnegie Mellon, WATERisLIFE introduced The Drinkable Book™, the first-ever manual that provides safe water, sanitation and hygiene education and serves as a tool to kill deadly waterborne diseases by providing the reader with an opportunity to create clean, drinkable water from each page. One page can supply clean drinking water for up to 30 days. Containing 50 pages, a book will provide 4 years of clean 99.9% pure drinking water.



A Water Bottle That Turns Air Into Water?
The world's first self-filling water bottle. This bottle will turn air into water! Under the perfect conditions, as much as 27 ounces in an hour. Humid air enters the top of the Fontus Airo water bottle where it's chilled by a solar-powered cooler. Water droplets form and run through a filter down into the bottle. Still in its start up phase, this bottle could add a whole new way of life, when camping, bike riding, or even stuck somewhere you can't buy water. (As long as it's humid outside.)



Newest Penguin In The Family

We just added this to our colony. Did you know, that was the term for a group of penguins, on land? (We always strive to keep you informed). On the road 2 days, and already a call from a restaurant who noticed our truck!




On The Lighter Side


Even we say...."seriously?"




 
 
 

Check out our new Instagram account @aqua_maetro, for more pictures and events happening with Aqua Maestro. We will also be offering promotions and free product to our valued followers.
 

The average person in the United States uses 80 to 100 gallons of water each day. During medieval times a person used only 5 gallons per day.

Ancient Egyptians treated water by siphoning water out of the top of huge jars after allowing the muddy water from the Nile River to settle.

Hippocrates, known as the father of medicine, directed people in Greece to boil and strain water before drinking it.

The first water pipes made in the U. S. were fire-charred, bored-out logs.

Pure water has no smell and no taste, it also has a pH level around 7.