Voss
VOSS premium water is bottled at an artesian source in the pristine wilderness of Southern Norway. VOSS is shielded from pollutants for centuries under layers of ice and rock. This pristine aquifer produces a naturally pure water, free of sodium, low in minerals and incomparable in taste. With a clean yet distinct taste and low mineral content, VOSS is recognized as one of the purest bottled waters available. VOSS has been tested to contain a TDS (total dissolved solids) level of 44, which is extremely low in comparison to other leading bottled waters.

Designed by the former Creative Director for Calvin Klein, the iconic cylindrical VOSS glass bottle has pioneered the ultra premium bottled water industry as the exclusive choice in purity, luxury and design. The award-winning bottle is inspired by the purity of VOSS’ untouched source and the simplicity of classic Scandinavian design. Distributed exclusively through high-end restaurants, hotels and select gourmet retail accounts, VOSS is available in Still and Lightly Sparkling in 100% recyclable glass bottles. Inspired by the luxurious VOSS glass bottle, each PET bottle is specially designed to offer the functionality of durable PET while conveying the premium image of glass at a price that is sensitive to today’s market conditions. 



A Holistic Approach to Sustainability:
VOSS has taken a comprehensive look at the lifecycle greenhouse gas (GHG) emissions for all their products, using the globally-accepted and non-profit-created Carbon Trust Methodology. VOSS has accounted for all GHG emissions from all stages of the product lifecycle, including raw material production, manufacturing processes, transportation of materials and products, and ultimate disposal. Additionally, VOSS has taken many internal steps to reduce environmental impact. For example, the VOSS Production Facility runs on 95% clean, renewable hydroelectricity; VOSS has reduced the amount of PET in its plastic bottles and incorporated environmental impact considerations into their vendor selection policy. Through these reduction projects, VOSS is now a Carbon Neutral product.



Corporate Social Responsibility:
Corporate Social Responsibility: Founded with generous support from VOSS, the VOSS Foundation is dedicated to providing access to pure, clean drinking water to Sub-Saharan African communities. The VOSS Foundation employs a unique approach that ensures local ownership and long-term sustainability through partnerships with trusted organizations on the ground, using appropriate technology to address the multiple water needs of a community. The VOSS Foundation's primary targets are women and children with special focus on adolescent girls – an often overlooked and under-serviced demographic that is particularly at risk. For more information, please visit www.thevossfoundation.org

Water In The News...

IBWA Addresses Bottle Water in California
The International Bottled Water Association (IBWA) has released a new infographic and video aimed at helping consumers understand that bottled water uses very little of California’s water. The infographic and video show that bottled water uses only about 0.02 percent of all water in California each year. It takes only 98 minutes for that amount of tap water to be used each year in California. Moreover, less than one percent of tap water is consumed. Click here to view the image below larger
Bottled Water Ban Brings Unintended Consequences to UVM
The University of Vermont has discovered unintended consequences to its decision to ban the sale of disposable plastic bottles. That policy took effect in January 2013. Bottles of unflavored still water were removed from vending machines and retail establishments on the Burlington campus.

Assuming the ban would reduce the amount of plastic waste, the University of Vermont saw an increase in consumption of sugary beverages and no decrease in plastic entering the waste stream.

The research revealed the bottled water ban led to an increase in consumption of less-healthy bottled drinks, including sodas.

“It was very well-intentioned, but consumers didn’t change their behavior. They continued to purchase beverages in plastic bottles, but since the healthiest choice was no longer available, they chose unhealthy beverages.”

Quite a Twist....
The US Open just recently held in Washington State.....banned the use of plastic water bottles by fans. But yet, being a state where Marijuana is legal..... you could bring your bag of weed.

More Water A Day Will Keep The Doctor Away
Millions of patients are reportedly visiting their doctors for problems caused by not drinking enough water, researchers claim.

A survey of 300 doctors found one in five patients go to their GP with symptoms that can be caused by not drinking enough, such as tiredness. Within those figures, just four per cent of doctors said they believed patients were aware of how much water they should be drinking each day.

Research was carried out by the Natural Hydration Council, which represents bottled water firms. "Many of my patients do not drink enough fluid each day and only believe they are dehydrated when they start to feel thirsty. Yet other symptoms of dehydration appear before this, including fatigue and tiredness, headaches and poor concentration."

According to the NHS (Nat'l Health Services), adult women should consume 1.6 liters of fluid a day, while men should have two liters.

And Another Reason, Before You Throw Away That Bottle.
The US Environmental Protection Agency is investigating the cause of vinyl chloride found in an underground drinking source in Kokomo, Indiana. Concentrations were as much as 2500 times the allowable amount for drinking water. It could take several years for the pollution to cease.

The Smart Water Fountain....
Woosh.....the name of a new company in Tel Aviv, and shown below testing their filling station. It's a fountain that strips municipal water of its nasty-tasting chlorine, incorporates its own ozone-based filtration system, chills water, and offers customers the opportunity to clean their bottles before refilling.

At about $.50 per refill, they may not take over the bottled water business, but they hope to find it an acceptable alternative in areas where the plastic water bottle may be banned, such as San Francisco, CA; Concord, MA; and many universities.

Brands In The News...

VOSS Summer Promo Offers $14,000 In Prizes

VOSS will engage consumers though heavy social media and point-of-sale in U.S retail stores. Participants will be able to enter through the official VOSS Facebook page, Twitter and www.takeaspinaroundvossworld.com for the chance to win a luxury trip to Dubai, London, Hong Kong, Sydney or Oslo. The promo runs through July 31.

Voss Changes Cap And Label
The Iconic brand has recently changed the color of the label and cap to a black appearance on their sparkling versions.




Pepsi Tried To Get On The Band Wagon...
After experimenting with a teen-targeted flavored sparkling water, PepsiCo's Aquafina is going back to the basics this summer with a new campaign for its core variety that is aimed at adults. The effort, called "For Happy Bodies," marks the first time in seven years that regular Aquafina has been supported with a major campaign. The spending comes as the bottled-water category continues to surge as more consumers shun unhealthier beverages such as soda. Maybe they need a better source. Aquafina does not qualify as a "fine water."

Boxed Water On Dancing With The Stars
Boxed Water, an eco-friendly and BPA-free alternative to bottled water, was used to hydrate the cast, crew and judges of the popular ABC-TV primetime show, “Dancing With the Stars”, for its 10th Anniversary season.

Rumor Willis...with Boxed Water on DWTS

Believe It Or Not

A Louis Vuitton Voss Water Bottle Carrier.


Now...Here's A New Design For A Water Bottle!






Aqua Maestro has just begun limited distribution in Las Vegas. We have already begun ramping up our presence in Sin City.
Water regulates the temperature of the human body. If you have caught a fever you should drink lots of water.

Americans use five times the amount of water that Europeans use.

An acre of corn will give off 15,000 litres (4,000 gallons) of water per day in evaporation.

If you leave the water running when you brush your teeth, you will use 2 gallons (7.5 liters) of water.

In a 100-year period, a water molecule spends 98 years in the ocean, 20 months as ice, about 2 weeks in lakes and rivers, and less than a week in the atmosphere.