We would like to wish all of our customers and followers a Happy Holiday, along with special wishes for a peaceful and prosperous New Year. We would also like to take this time to offer a sincere “thank you” to our customers for supporting us through another year.



Fiuggi


In the hills just south of Rome, lies the small medieval town of Fiuggi The obscure conglomerate of stone buildings gained renown as early as the 1300s, when Pope Boniface VIII claimed his kidney stones had been healed by the mineral waters that gushed forth from the nearby Fiuggi spring. Two centuries later they relieved Michelangelo of what he called "the only kind of stone I couldn't love." Soon the miraculous acqua di Fiuggi was being sent in bottles to all of Europe's royalty.

Fiuggi water gushes out from two thermal baths and one of these: the Boniface VIII Spring is where Italians go to “take the water”. The fountains from which healing spring water is obtained are set within a large park. Locals and tourists alike used the surroundings as a meeting place for centuries to chat and discuss the news as they sip from the spring. 

Fiuggi water is a natural, oligomineral water that pervades tufaceous (calcareous and siliceous rock deposits) hollows beneath the spas of Fiuggi. The scientific effect is a filtering action that purifies and reduces mineralization in the water, while creating a potent diuretic chemistry. Fiuggi is prescribed in Italy for expulsion of kidney stones, and supposedly inhibits their formation; it is also prescribed during preparation urinary calculosis procedures and post-op treatment. In all, there's little question that Fiuggi is beneficial for the kidneys and urinary tract, and it is also effective against uric acid in general, which is the basis of gout and uratic arthropathies. The water has a very acidic pH of 6.8 and a very low TDS of 122. Fiuggi was the official water of JUBILEE 2000, and it is rumored to be the choice at the Vatican.


At theAcqua Fiuggi spa complex in Fiuggi, Italy, in the province of Frosinone, south of Rome.



Brands In The News
Premium Waters Dubai


Zenith International is to be congratulated for sponsoring the Premium Water Conference in Dubai. The Fine Water industry was well represented. Numerous brands, distributors, regulators, magazines, and many others, all contributed. Aqua Maestro was present and spoke about "Making a Premium Brand in America." Above right, Michael Mascha is presenting the "Epicurean" side of water. Premium water is making a significant comeback.

Bottled Water Market Continues to Grow
Preliminary data from the Beverage Marketing Corporation (BMC) shows that in 2014 bottled water sales and consumption trends are continuing to increase at record pace. Bottled water is now expected to surpass soft drinks as the No. 1 packaged beverage in the United States by 2016. Bottled water consumption is expected to post a 7.4 percent increase in 2014, which equates to 10.9 billion gallons.

New Video Released By IBWA
Titled, "Bottled Water - Small Water Use with Big Health Benefits." The video compares the water use footprint of bottled water to other industries and beverages. Citing data from the U.S. Geological Survey, the video illustrates that bottled water uses less than 0.004 percent of all the water in the U.S., while irrigation uses 31 percent and thermoelectric power uses 49 Percent. When compared to other packaged beverages, bottled water is the most efficient water user, using the least amount of water to produce one liter of product, and that includes the liter consumed. Very well done. If you would like to see it:
Preview Video>

America's First "Water Sommelier" Making News Again
Martin Riese has made it to Newsweek, and to Quartz.com, a digital news outlet for business people.

Speaking about his 44 page water menu at Ray's and Stark Bar in Los Angeles, he is single handedly trying to promote the tasting experience of Premium Water.

To read the articles:
Newsweek: View Article >
Quartz: View Article >


Water And Oil Don't Mix
The water in NW Washington DC, was turning brown for the local residents. Still not sure of the source, officials now say the water is running clear again. Everything from showering, and brushing your teeth, to local restaurants and convenience stores, all having to use bottled water to survive the oily outbreak. Fortunately, bottle water was available, along with portable water stations like the one pictured here.


West Virginia Chemical Spill Revisited
In January, chemicals used to clean coal leaked into the Elk River, fouling the water supply for hundreds of thousands of people in and around Charleston. Just this past week (December 17), four former executives of that chemical company were indicted on federal charges for criminal violations of the Clean Water Act. About 10,000 gallons of a chemical named MCHM, made its way into the water supply. People went for days, some up to a week, with a do-not-use their water; don't drink the water; don't bathe with it; don't cook with it, in effect. For months after the spill, people continued to not trust the water supply. Grocery stores, bottled water aisles are still cleared out.

Spotted Somewhere
...sitting in TGI Fridays, at "The Mall of the Emirates" in Dubai. The back drop is the adjacent "winter wonderland in the desert" Snow skiing and sledding even when it gets as hot as 120 °F (49 °C) outside.

Glass Bottles Put To Good Use
These Walls Can Be Recycled




 

One gallon of water weighs 8.34 pounds (3.78 kgs)

One Liter of water weighs 1 kg (2.205 lbs)

Water vaporizes at a 212 °F (100 °C).

80% of a pineapple is water.

Each day the sun evaporates a trillion tons of water.