We would like to wish all of our customers and followers a Happy Holiday, along with special wishes for a peaceful and prosperous New Year. We would also like to take this time to offer a sincere “thank you” to our customers for supporting us through another year.
VOSS premium water is bottled at an artesian source in the pristine wilderness of Southern Norway. VOSS is shielded from pollutants for centuries under layers of ice and rock. This pristine aquifer produces a naturally pure water, free of sodium, low in minerals and incomparable in taste. With a clean yet distinct taste and low mineral content,VOSS is recognized as one of the purest bottled waters available. VOSS has been tested to contain a TDS (total dissolved solids) level of 44, which is extremely low in comparison to other leading bottled waters.
Designed by the former Creative Director for Calvin Klein, the iconic cylindrical VOSS glass bottle has pioneered the ultra premium bottled water industry as the exclusive choice in purity, luxury and design. The award-winning bottle is inspired by the purity of VOSS’ untouched source and the simplicity of classic Scandinavian design. Distributed exclusively through high-end restaurants, hotels and select gourmet retail accounts, VOSS is available in Still and Lightly Sparkling in 100% recyclable glass bottle. VOSS continues its legacy as the leader in quality, taste and style with the introduction of three distinct high-grade plastic (PET) bottles available in Still in 850ml, 500ml & 330ml sizes. Inspired by the luxurious VOSS glass bottle, each PET bottle is specially designed to offer the functionality of durable PET while conveying the premium image of glass at a price that is sensitive to today’s market conditions.
A Holistic Approach to Sustainability:
VOSS has taken a comprehensive look at the lifecycle greenhouse gas (GHG) emissions for all their products, using the globally-accepted and non-profit-created Carbon Trust Methodology. VOSS has accounted for all GHG emissions from all stages of the product lifecycle, including raw material production, manufacturing processes, transportation of materials and products, and ultimate disposal. Additionally, VOSS has taken many internal steps to reduce environmental impact. For example, the VOSS Production Facility runs on 95% clean, renewable hydroelectricity; VOSS has reduced the amount of PET in its plastic bottles and incorporated environmental impact considerations into their vendor selection policy. Through these reduction projects, VOSS is now a Carbon Neutral product.
Corporate Social Responsibility:
Corporate Social Responsibility:
Founded with generous support from VOSS, the VOSS Foundation is dedicated to providing access to pure, clean drinking water to Sub-Saharan African communities. The VOSS Foundation employs a unique approach that ensures local ownership and long-term sustainability through partnerships with trusted organizations on the ground, using appropriate technology to address the multiple water needs of a community. The VOSS Foundation's primary targets are women and children with special focus on adolescent girls – an often overlooked and under-serviced demographic that is particularly at risk. For more information, please visit www.thevossfoundation.org
Water In The News
Some Important News for Bottle Naysayers
The Drinking Water Research Foundation in Alexandria, Virginia, has released the results of a review paper entitled "Microbial Health Risks of Regulated Drinking Waters in the United States," according to a press release.
The paper compares the risk of public drinking water and bottled water using data from the Centers for Disease Control and Prevention (CDC), the Environmental Protection Agency (EPA) and presentations from a 2009 drinking water symposium at Yale University.
According to the release, the paper explores the difference in quality monitoring, regulatory standards violations, advisories and distribution system conditions for tap and bottled water.
The key finding of the paper was that, "it is clear that as a consequence of the differences in regulations, distribution systems, operating (manufacturing) practices and microbial standards of quality, public drinking water supplies present a substantially higher human risk than do bottled waters for illness due to waterborne organisms. (emphasis added by Aqua Maetro)"
While tap water is regulated by the EPA, bottled water is regulated by the Food and Drug Administration (FDA), which is more stringent in regulations concerning lead, coliform bacteria and E. coli, according to the release.
The entire report may be downloaded here.
Sidel Introduces New PET Bottle
Sidel has introduced a new 0.5 liter PET bottle for still water called RightWeight. It results in significantly less weight while maintaining or increasing bottle performance. The concept bottle ensures bottles are lighter yet also stay attractive, protect beverages and lead to high consumer satisfaction. The new RightWeight bottle weighs just 7.95 grams.
Brands In The Spirit
Now, How Is This For A Christmas Tree?
Did you know that the biggest Christmas tree in the world is located on a hill above the little town of Gubbio, in the Umbria region of Italy? It stretches to a height of 750m and a maximum width of 450m. (we give credit to San Pellegrino for supplying this picture)
This one is by Israeli industrial designer Hadas Itzcovitch and her father, artist Ernest Itzcovitch. It's made from 5480 recycled bottles and on display at Haifa, northern Israel.
Smaller, But Somehow Just As Festive. Are you getting everything you asked for?
Since Voss Is Featured This Month
we give a thumbs up to someone's ingenuity
And Harper's Bazaar?
Evian's new designer bottle, the Elie Saab edition, was even available through Shop Bazaar, Harper's online portal. The event was kicked off during the Art Basel International Art show in Miami this month. Aqua Maestro was honored to provide the fulfillment.
No, We're Not In
The Fashion Business
If we did this, it would at least be aqua blue, but this dress is made from recycled plastic.
Believe It Or Not
Amsterdam is known for quite a few things, however, the Dutch city features a lesser-known and overlooked attraction - its canals. In fact, Amsterdam's canal district turns 400 this year, and to celebrate, the water is being sold and bottled as Amsterdam Canal Aqua.
For a cool €50 ($68.98 US), you can own an historic piece of Amsterdam taken from some of the city's famous canals. Each bottle of water also has the waterway's background story on its label.
Amsterdam Canal Aqua is definitely a unique souvenir, but be warned: it's probably in your best interest that you don't drink the stuff.
Thatch For The 21st Century
NYIT (New York Institute of Technology) has developed a method of delaminating plastic pallets containing water bottles, and using those same water bottles to provide a new roof for homes and structures in underdeveloped countries or emergency areas. The program, known as HOME₂O, relies on two things that typically show up at relief sites:  Water bottles on  shipping pallets. The system allows post-consumer plastic bottles to become ventilated, day-lit, low-maintenance shelter using minimal tools and labor. The HOME₂O shipping pallet de-laminates into linear brackets that hold crushed, PET water bottles as roof tiles. The system arrays and interlocks layers of bottles to create a breathable, weather-resistant membrane
Just a reminder we now have still and sparkling in both 750ml and 330ml sizes.
We have also added smaller sizes to our Iskilde selection. Iskilde will be phasing out their .5L glass bottle and have already changed it to the more demanding 330ml size.
The elephant can smell water up to 3 miles away.
If the ocean's total salt content were dried, it would cover the continents to a depth of 5 feet.
In 1985, daily per capita consumption in Idaho was 22,200 gallons versus 152 gallons in Rhode Island, due to large use for farming and a lower population density
An egg that is fresh will sink in water, but a stale one won't.
Boiling water absorbs 6 times more energy in changing to steam than is needed to heat the water from freezing to boiling.