MERRY CHRISTMAS AND HAPPY NEW YEAR
We would like to wish all of our customers and followers a Happy Holiday, along with special wishes for a peaceful and prosperous New Year. We would also like to take this time to offer a sincere “thank you” to our customers for supporting us through another year.
The rugged scenery and landscape of Caldes de Malavella in Cataluna, Spain has inspired visitors and health-seekers for millennia. Beneath this uniquely picturesque terrain are mineral water springs, none more famous than the legendary Vichy Catalán. The photo below looks toward the nearby city of Girona
The Roman legions, ever on the prowl for curative baths and spas, discovered a real winner in the rocky Spanish area south of the Pyrenees near the French border. It was special enough that they dug in, dug down, and built up an entire system of baths and recuperative facilities. The remnants of those ancient spas remain today as a tribute to Vichy Catalán, pictured here, which has been legendary among European mineral waters ever since.
Fast-forward through the centuries to the modern origin of the now internationally famous brand. The first few decades of its modern history begin in 1852, when Doctor Modest Furest y Roca, trained in medicine and surgery at the University of Barcelona, got involved. He was responsible for connecting the most advanced scientific thinking of his time with the mystique surrounding the ancient waters of Caldes de Malavella. In 1880-81 he purchased the property that included the renown thermal springs. Within a few years, his aim of building a "modern" spa establishment became a reality. The waters were declared a public utility by Royal Order in 1883, and their use in bottled form was registered.
Much modernization has transpired since the 19th century, but the two photos below which are nearly a hundred years apart testify to the brand's continuity and pedigree.
In 1990, Grupo Vichy Catalán was created, consisting of the companies S.A. Vichy Catalán and Malavella S.A, both located in Caldes de Malavella (Girona). Vichy had the distinction of being selected as the water for the XXVth Olympic Games at Barcelona in 1992. With an astonishing 3,052 milligrams per liter of Total Dissolved Solids, there's nothing by way of minerals and salts missing in Vichy - except Nitrates, which are splendidly near ZERO. You get plenty of Calcium, Magnesium, Sodium, Potassium, Bicarbonate, Fluoride, and Silica in this medicinal potion. Silica, for example, is at 76.8 mg/l, typical of all the other high levels.
Water In The News...
Samoa Brewer Produces Bottled Water
Samoa's Vailima Brewery is considering a second shut down of brewing operations to produce bottled water for the Red Cross and other agencies coping with the impact of Cyclone Evan.
Bottled Water Environmental Impact
Some recent facts from a study in Canada...
The average bottle travels 250 kilometres from source to shelf.
This compares with over 2,400 kilometres for fresh fruit and vegetables as well as most consumer packaged goods.
70% of Canada’s plastic bottles were recycled in 2011.
Recycling preserves 86% of the energy content for re-use.
More than 95% of Canada’s bottled water comes from springs on private property, not municipal water.
Chemical Found In Many Household Plastics Could Be Playing A Role In Unwanted Weight Gain
Wait a minute, is that true? So, I’m gaining weight from the BPA in the water bottles I use!
Well, that was the statement made recently on November 28, 2012, by a New York City CBS affiliate, who also claimed bisphenol-A (BPA), is contained in the PET plastic used for water bottles.
It’s important to know, those statements are not true, and hopefully our readers didn’t just read the headline and rush off to proclaim to their friends and neighbors their new found excuse.
Fortunately, our friends at the International Bottled Water Association (IBWA) caught the mistake and immediately commented on the CBS website, although it was removed by the website’s staff. (Hmmmm)
To read for yourself, from CBS...click here
To read the response by the IBWA, click here
Brands In The News...
It’s Nestles Turn...
Reminiscent of Pepsi’s Aquafina Brand, and Coca Cola’s, Dasani, Nestles Waters now finds itself in “hot water” over similar omissions made by both predecessors. when it comes to the proper disclosure of sources used in their Ice Mountain water brand. Nestlé Waters in recent years has disclosed the source of its water on labels of several sizes of its water brands, as well as in marketing material. For instance, the sources listed on the company website for Ice Mountain water include springs in Michigan, Pennsylvania, Maryland, Maine and Tennessee, plus well or municipal suppliers.
However, the lawsuit charges that Nestlé omitted such disclosures on five-gallon bottles delivered to businesses and homes. The plaintiff believed their company had been buying spring water, but later found out that may not be the case.
On A Better Note (for Nestles)
Nestles Waters has just inked a deal with Dunkin Donuts. Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, has named Nestle Waters North America as its exclusive bottled water supplier. With the agreement, Nestle Waters' bottled water products are now available at more than 9,600 Dunkin' Donuts and Baskin-Robbins restaurants throughout the U.S.
Beverage World Global Packaging Design Awards 2012
Ice Swan is to be congratulated for winning the gold in the New Age/Functional Beverage Category of package design. Bottled at the source, and of glacial origin, it stems from the Queulat Fjord in the Chilean Patagonia, situated within the largest extension of temperate coastal rain forests of the Southern Hemisphere. It’s collected naturally and flows by gravity to the company’s state-of-the-art bottling facility.
As a unique distinction, Ice Swan is bottled to the sounds of ambient classical music, following the theories of Dr. Masaru Emoto, who sustains that water has memory.
Food (Water) For Thought...
Pick The Caption...
If the caption to the picture above read; “bottles are piling up in landfills,” hoards of environmentalists would jump on the bandwagon (and already have) to make their case to those of us that still consume bottled water.
However, if the caption read; “plastic bottles waiting to be recycled and turned back into water bottles,” it would conjure up an entirely different mental image.
An excerpt taken directly from an interview with Senior Manager of sustainable growth, Barbara Chung at Fiji Water, “One of the most exciting things we’ve learned through assessing our carbon footprint is that recycling is the single most impactful thing anyone can do to reduce the carbon footprint of any packaged beverage, not just FIJI Water. For example, a consumer can reduce the carbon footprint of a one-liter bottle of FIJI Water by 30% through the simple act of recycling the packaging.
|| The Earth’s water by the numbers...
Water covers 70.9% of the Earth’s surface.
The water found at the Earth’s surface in lakes, rivers, streams, ponds, and swamps makes up only 0.3% of the world’s fresh water.
68.7% of the fresh water on Earth is trapped in glaciers.
30% of fresh water is in the ground.
Only 3% of Earth’s water is fresh water. 97% of the water on Earth is salt water.
1.7% of the world’s water is frozen and therefore unusable.
Recognize The Celebrity?
oops…how’d this get there?