MERRY CHRISTMAS AND HAPPY NEW YEAR
We would like to wish all of our customers and followers a Happy Holiday Season, along with special wishes for a peaceful and prosperous New Year. We would also like to take this time to offer a sincere “thank you” to our customers for supporting us through another year.
Fonte Solé, located at the heart of the village of Nuvolento in Lombardy, Italy, is a family operated business with a long-standing awareness of environmental and social concerns.
Originally founded by Battista Bodei in 1896, it is now his grandson Giuseppe who continues the tradition of only employing local people. Many years ago, before environmental concerns were paramount, Giuseppe took the decision to bottle Solé Classic in bottles made from recycled glass and to use recycled paper for the labels. Their marketing materials are designed by a social enterprise.
Fonte Solé is an active supporter of the local community, supplying its pure water without cost to the pupils of the local school.
Naturalness has historically been a core part of Fonte Solé's ethos � the natural mineral water they bottle flows directly from the Source into the bottling production line with only the addition of CO2 (itself harvested from a natural process) to create the renowned delicate carbonation of Solé sparkling.
Around the year 1000, the population of Nuvolento was ravaged by plague. At the time, the area was under the control of Benedictine monks and they built their monastery near a water source. To gauge the extent of the plague, the monks would go around knocking on doors: "Ego Sum" was the response that meant the plague had not entered that house. After the epidemic was over, the monks noticed that the only people surviving the plague were those with access to the water from the source near the monastery. They then decided to name that part of the country "Sum". The existing convent on the site of the old monastery and the road named "Antica Fonte", "Ancient Way of the Source" gives credence to this legend.
As a premium bottled natural mineral water, Solé Water is known for its crisp, slightly sweet and refreshing taste. The well-balanced group of minerals in Solé is derived from a natural filtration process as the water works it way through varying geological rocks and minerals to the underground and well-protected source.
The Sum Source is found in the province of Brescia located in the commune of Nuvolento, situated at the foot of a series of limestone hills that rise to the northeast of Brescia. The hills constitute the Brecian Pre-Alps complex. The oligominerale (low in mineral content) water of the Sum Source emerges at the "Via Antica Fonte" in Nuvolento. This surface outlet would seem to correspond to the point at which the limestone-dolomite formation meets the alluvial deposits from the valley of the river Chiese. It is from this basin that the unique and delicious tasting Solé Water is sourced.
Brands In The News…
Nestle Waters’ Recycling Goals Require Collaboration
Nestle Waters’ has set an ambitious goal of doubling the percentage of plastic water bottles that get recycled by 2018. The most efficient way to accomplish the goal starts with a collaborative effort among producers to build the price of recycling in to the price of the product. It’s an aggressive goal to raise recycling from 30% to 60%.
For more info
Nestles Waters’ Announces New Water Bottle Design.
Nestlé Waters UK is to invest £35m to construct a bottling and warehouse plant in Buxton, Derbyshire, which will produce new lightweight bottles for the Buxton and Nestlé Pure Life brands.
Help For Thailand
Malaysian mineral water company Spritzer launches a campaign to support Thailand`s flood relief efforts.
Ramlosa Bottle, Pentawards 2011 Best Of Show
The 2011 Pentawards, the annual competition for the world’s best consumer product packaging, has conferred its best-of-show honor, the Diamond Pentaward, on the Ramlösa bottle. The bottle was commended for its new design in high-end packaging plastic that replaces the brand’s traditional glass bottles, as well as its environmental and transport credentials.
Calif. Attorney General Sues BevCos, Bottlemaker Over Biodegradable Claims
In what is being described as the first “greenwashing” lawsuit in the state’s history, California Attorney General Kamala Harris filed a complaint last week against two beverage companies and a plastic bottle manufacturer for deceptively marketing and labeling their packaging as biodegradable and recyclable. The complaint names Balance Water, AquaMantra, and ENSO Plastics as defendants and claims that “the advertising and marketing practices of these companies are misleading to California consumers and businesses, and potentially harmful to the environment.” The Attorney General’s Office, disputes ENSO’s claims that the additive in their bottles will speed up the process of degradation, and is misleading to the public and the consumers under the state’s 2008 environmental law which bans the words “biodegradable,” “degradable” or “compostable” on the labels of plastic food and beverage containers.
The Power Of Money…Bottle Ban Scrapped At Grand Canyon
Grand Canyon officials scrapped a plan to ban the sale of plastic water bottles in the park after talks with Coca-Cola, a major donor to the National Park Foundation and a bottled water distributor.
Coca-Cola, which distributes water under the Dasani brand, and has donated more than $13 million to the national parks, expressed concerns about the ban. The plan was later tabled.
In The Learning Corner…
Has Marketing Gone Too Far? Organic Water?
There is more than one brand touting the label and marketing the words “Organic,”
But come on now, do we really fall for this? Apparently, some do. The German company Lammsbrau, calls its bottled water, BioKristall, "organic," via its title, which includes the German term ("bio") for organic products.
We don’t dispute the fact that BioKristall would meet the USDA Organic certification standards, it is free of pesticides or chemical fertilizers. But so is every other premium bottled water. The USDA has specifically said that water cannot be called organic.
Yes, some municipal waters have been found to contain chemicals, but it’s necessary to look at the definition of “organic.” The term refers to agricultural practices, and water, simply does not apply. The scientific term "organic" refers to molecules that contain carbon, and water includes only hydrogen and oxygen. So water, by definition is inorganic.
Another Welsh product, Llanllyr, on its website states, “it comes from our sources beneath certified organic fields in west Wales in the UK.” Again, the fields may in fact, not contain any chemicals, but llanllyr created a little controversy recently at the Fancy Food Show by calling its water “organic.”
Believe It or Not…
A Bridge Made Of Water Bottles
Fifty tons of them to be exact. A twenty-seven meter long bridge has just been erected across the river Tweed in Scotland. Built by Welsh company Vertech, out of scrapped water bottles – makes for the first recycled plastic bridge in Europe. Built with the help of groups from Rutgers University and Cardiff University in the UK, it is designed to carry heavy loads. The bridge was made from a mix of high density polyethylene and polypropylene from waste plastic bottles and residue from the car industry. The bridge was built in a record time of 15 days from workshop production to installation. It requires no painting or special maintenance and did not need large amounts of heavy energy consuming resources in the manufacturing process. And if it ever has to be demolished, it can be fully reused as it is 100% recyclable.
Rinsing vegetables in a sink filled with water will save approximately 200 gallons of water per month.
At birth, water accounts for approximately 80 percent of an infant’s body weight.
Sap of plants and blood of animals contain large quantities of water.
Water is essential to the manufacture of starch by plants.
Many foods, such as milk and fruit, have high water content.