Agua de Piedra
Located in north eastern Mexico, specifically, Monterrey, in the state of Nuevo Leon. The water basin is in La Huasteca, a part of the Sierra Madre Mountains. The source was discovered more than 100 years ago, and up to now has remained mostly untouched. The natural spring water owes its unique flavor to the mineral profile provided by the filtration through the geological formations of the Huasteca Basin and its high location in the Sierra Madre Mountains.

The packaging is unique too. When a glass bottle manufacturer changes production from one color to another, thousands of “transition” bottles are produced, representing the largest energy waste in the glass industry. Agua de Piedra only uses transition bottles in an effort to minimize its impact on the environment, and is the reason you may notice slight variations in glass color.

The TDS is a moderate 650ppm, with a pH of 7.0. The water temperature at the source is 21º C (70º F). The water is available in both Sparkling and Still versions, and comes to us in 600ml bottles.

Water Events
Fine Waters Pavilion at Tastings New York
Aqua Maestro was present in the FineWaters Pavilion at the exclusive show held November 7-9th at Pier 94 in New York. As we mentioned in previous newsletters, this was a comprehensive premium bottled water tasting. This annual culinary event brought Chefs and individuals together for food and water pairings and focused water tastings. Aqua Maestro represented many of the brands being sampled. You can see in the picture, the upscale prominent display at the show. Oh, by the way, the most common revelation from the skeptics... "wow…you really can taste a difference,"...(but, we already knew that).

Water in the News
U.S.T.R. Proposes Tariff on European Bottled Water
The Office of the U.S. Trade Representative announced on November 6, 2008, that it is seeking public comment on the possible modification of the list of European products subject to increased tariffs in connection with a World Trade Organization (WTO) dispute settlement ruling. This ruling concerns a European Union (EU) ban on United States beef products. Included in the list for comment are European mineral and aerated waters. Any product included on the list would be subject to a 100 percent ad valorem tariff.

This action stems from the ongoing dispute between the United States and Europe over the ban on U.S. beef with growth hormones. The USTR is requesting comments, particularly from small and medium size businesses, on the impact of higher duties on the listed products. The IBWA will be coordinating a response on behalf of the bottled water industry.

Speaking of the IBWA... Bottled Water Matters
Bottled Water Matters is a coalition formed in 2007 by the International Bottled Water Association (IBWA). On numerous occasions, we have mentioned how the IBWA battles with the media, regulators and lawmakers on our behalf to promote the bottled water industry.

We want to take this opportunity to allow our readers to have a say and support the International Bottled Water Association at the same time. If you would like to read more about their program, please check out their site here.

If you’re a proponent of bottled water, and would like to go directly to the petition, take a minute (and really, that’s all it will take) and add your name. Help the IBWA continue its proactive efforts to counter the rampant and misinformed environmental and regulatory criticism of the bottled water industry.

An important reminder about IBWA’s signers’ privacy: IBWA will not release personal information to anyone or any third-party organization. Sign up here:

Nestle pushing bottled water as alternative to soda
In new ads on U.S. Spanish-language channels, Nestle is touting its Nestle Pure Life water as a healthful alternative to soda. Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.

Similar actions are being taken abroad, as mentioned in the September Fountainhead. The UK's largest natural bottled water producers, Danone Waters (UK & Ireland) Ltd, Highland Spring and Nestlé Waters UK, have joined forces to combat the lobbyists by forming a Natural Hydration Council.

Bottled water hit by the crunch
Branded bottled water looks like one of the early victims in the global economic downturn, following results from big hitters like Nestle and Danone. Poor bottled water sales in Western Europe and the US were a drag on both firms' third quarter results. Nestles, the Swiss food and drink giant said that this reflected "the slowdown of the bottled water category in Western Europe and North America due to a combination of economic conditions and perceived environmental issues around bottled water".

Numerous beverage reports reflect the slowing industry, although producers predict sales will come bubbling back as the economy improves. US sales volume for bottled water is expected to grow a scant 2.3 percent this year, said Gary Hemphill, managing director of Beverage Marketing Corp.

West European bottled water consumption slipped back by 0.3% to 46.2 billion litres in 2007, according to the new 2008 West Europe Bottled Water report from leading drinks consultancy Zenith International.

Bottled water sales in East Europe increased by more than 10% during 2007 to 13.2 billion litres, also according to the latest report from global drinks consultancy Zenith International. 

Zenith forecasts that total bottled water consumption will resume growth to rise by a further 11% and reach 51 billion litres by 2012.

Global Industry Analysts has published a report called 'Bottled Water: A Global Strategic Business Report', which provides a market review, trends, product overview and recent industry activity.

Bottled water represents the fastest growing segment of the global beverage market with a market share of about 38%. World bottled water market is expected to reach $65.9bn by 2012, stimulated by rising population, consumer spending patterns, lifestyle trends and growing levels of health consciousness, among others.

Brands in the news…
Scottish bottled water company Highland Spring has revamped its Gleneagles mineral water bottle. The new-look identity is available through a selection of the UK's most exclusive hotels and restaurants.

Nestle Waters North America says the redesign of its half-liter bottle will cut the company's use of plastic by 140 million pounds and help it avoid 260,000 metric tons of greenhouse gas emissions. They also have announced a 78% reduction of the workforce at one casualty, Calistoga Beverage Company Napa Valley bottling plant due to poor sales.

Italian mineral water company Acqua Minerale San Benedetto launches advertising campaign to promote its new Eco Friendly Bottle

Coca-Cola agrees to acquire UK bottled water company Abbey Well. The purchase adds to an existing portfolio that already includes premium water brand Malvern and US brand Glaceau. "We have been looking for the right bottled water opportunity to expand the range of drinks we offer consumers for some time," said Coca-Cola UK chief Sanjay Guha, "and in Abbey Well we have acquired a natural, sustainable and high-quality British-sourced water."

On the Tech Side…
For those tracking the carbon footprint of water traversing the globe, the picture to the right reveals an apronlike landform on a steep hill in the eastern Hellas region of Mars. Recent radar measurements of similar structures show that the aprons contain buried glaciers. The concealed deposits, (referred to as glaciers because they appear to have inched along the subsurface of the planet in the past), could be a valuable resource for future visitors — supplying drinking water or hydrogen fuel, notes Jack Holt of the University of Texas in Austin. (It is rumored that Nestles’ has shown some interest)

Space Shuttle to produce their own water
NASA reported on November 25 that a urine processor assembly, the part of the International Space Station’s water recycling system that has not been functioning properly during testing, now has successfully completed two full test runs. The processor is designed to turn urine produced by crew members and condensate from the space station’s atmosphere into clean drinking water. (We’re not ready to add this one to our portfolio just yet.)

To order, please call or email Alexis Donney-Brillinger in the Private Client Division – 561 392 3336 x 100;

Wholesale inquiries should be directed to Shirley Costanza,

Jana Water is bottled at the source from an underground depth of 2500 feet in the picturesque Croatian village of Saint Jana, near the Adriatic Sea. The Jana glass bottle, available in 330 ml and 750 ml sizes, is truly unique with design-leading curves and clean lines. The Jana glass bottle is modern, and translucently attractive. Jana’s quality and looks lends itself perfectly into the atmosphere of all the top restaurants. If you’re a NY Rangers hockey fan, you may have already seen Jana gracing the courts of the Madison Square Garden. Jana is also available in PET, in .5L, 1.0 L and 1.5L sizes.

It take approximately one gallon of water to process a quarter pound of hamburger.

Water helps regulate the earth's temperature because it acts like an insulator.

A birch tree gives off 70 gallons a day in evaporation.

One gallon of water weighs 8.34 pounds.

Village Pharmacy of Nokomis, LLC
1095 Tamiami Trail. N.
Suite B
Nokomis, FL 34275