Ferrarelle
Italy's Number 1 Sparkling Water.
Ferrarelle gushes from the Sorgenti di Riardo Park, close to Naples, in the South of Italy.

Ferrarelle acquires its natural sparkle as carbon dioxide rises through the deepest parts of the extinct volcano Roccamonfina in Campania, near Caserta. The area is currently protected by more than 5000 olive and oak trees. It is also known as the Assno Valley and Bagni, meaning baths.

The natural sparkle and fine balance of precious minerals are the result of the course taken by the water over the millennia. In fact, the rocks from which Ferrarelle springs are many thousands of years old, as are the subterranean strata over which the water flows.

Ferrarelle is rich in minerals with a TDS (total dissolved solids) of 1285 mg/L. It is blessed with a unique taste, which is soft and fresh. Its sparkle, so smooth on the palate, makes it just right from starters through to dessert, and for all menus. It goes particularly well with cheese dishes, crepes, ravioli, and white meat with delicate sauces.

This unique phenomenon of nature known as 
Ferrarelle was given its name in the 8th century. The origin of that name, however, is a matter of historical controversy.  According to the 19th-century historian Michele Broccoli, the name may be traced to a small chapel in the vicinity, which later disappeared, probably called Santa Maria della Ferrara. Another explanation has the name deriving from the common habit of calling Ferrarelle “acqua ferrata”, meaning iron water. A third hypothesis claims that the name Ferrarelle is rooted in the local comparisons between areas of cold springs, Freddarelle, and hot springs,  Caldarelle. Whatever its origin, Ferrarelle is certain to remain at the top of any list of the world’s premier waters for generations to come. 

The revitalized plant is now powered by 5000 solar panels installed in the grounds to provide energy for everyday activities. 

Water In The News...
10th Global Bottled Water Congress
The Global Bottled Water Congress, was held November 12-14, 2013 in Nashville, TN. It was hosted by Zenith International, and as far as water goes, was a star-studded event. Three days of market briefings, and conference sessions, along with a Gala Awards Dinner. It was held at the extravagant Gaylord's Opryland Resort and Convention Center, quite a remarkable place in itself.

The keynote speaker, Kim Jeffery, Chairman of Nestlé Waters North America, spoke on "Best of the Beverage Options". Other noted speakers included Jack Belsito, CEO, Voss Water, Richard Hall, Chairman, Zenith International, Pete MacLean, CEO DS Waters, and just too many others to mention.

Speaking of Kim Jeffery....
He's gracing the cover of Beverage Industry this month. After 35 years with Nestlé Waters North America, and the last 20 years as president and chief executive officer. Jeffery has seen their business grow from $20 million to their current $4.2 billion in sales. He has passed the torch to Tim Brown (on the right).

New IBWA Video Stresses Importance of Choice
The International Bottled Water Association (IBWA) recently released a second in a series of YouTube videos titled "Meet Norman"; this new video highlighting the importance of having access to healthy, safe and convenient bottled water. To watch, click here
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Brands In The News...
Italian Spring Water Claims To Have Healing Powers
That was the title of a news report which recently aired on CNN, about Fiuggi. The water claims to help heal Kidney stones, and recent publications have backed those claims. Sales at Aqua Maestro quadrupled for the ensuing two weeks following the airing. We had trouble staying up with the demand. You can watch the video and hear the description recently touted.

Bottled water continues to be fashionable
Gize, the Canadian water which is put through a gold-filtering process before it is bottled and served by water sommeliers at some of Europe's smartest hotels, restaurants and spas, is the latest addition to the ranks of the fancy designer bottles, with prices that make your eyes water. They would like to make this a familiar sight in the UAE and the rest of the Middle East.

Bling H2O on display at Mall of the Emirates for a mere $2600 US. Bling is still in Dubai and making progress in China, the newest thirsty kid in the block with a rocketing growth in sales, according to a market research company this month

What's In A Name?
Literally...have a bottle of Water! This bottle is from the Andes Mountains, and that name had to take some thought. “Captured at the purest of sources from Lake Titicaca in South American Andes Mountains,” Their motto is : ...drink it or die.... well, you can't fault them, there's a certain amount of truth to that!

...and now would you say, photo shopped? We'll leave that to you.





Believe It Or Not
Those That Love Their Water...and Show It

if you can't see it....water is flowing from every bottle

a nice dividing wall, right?

On The Lighter Side

No, we're not responsible for this picture, but we happen to agree with him!


Highland Spring


 

 

 


Our initial replenishment of Highland Spring received so much demand, we ran out quickly. Well, it took a while, but it's back, and this time, go ahead we dare you to use up our inventory now...we're stocked! We also added the smaller sizes as well, so we have still and sparkling in both 750ml and 330ml sizes.

Iskilde


We have also added smaller sizes to our Iskilde selection. Iskilde will be phasing out their .5L glass bottle and have already changed it to the more demanding 330ml size. We still have some of the .5L still on hand, but it's going quick. The 330ml is available in both still and sparkling natures.


There is more fresh water in the atmosphere than in all of the rivers on the planet combined.

When water contains a lot of calcium and magnesium, it is called hard water.

The average American consumes 1,500 pounds of food each year; 1,000 gallons of water are required to grow and process each pound of that food.

Water used around the house for such things as drinking, cooking, bathing, toilet flushing, washing clothes and dishes, watering lawns and gardens, maintaining swimming pools, and washing cars accounts for only 1% of all the water used in the U.S. each year.

Virga is an observable streak or shaft of precipitation that falls from a cloud but evaporates or sublimes before reaching the ground.