SAN BENEDETTO
San Benedetto Mineral Water comes from glaciers in the Dolomites, part of the Italian Alps in North Eastern Italy. After flowing a great distance underground, the water, which was tapped at the surface in ancient times, is now drawn from 1,000 feet below, in an underground basin in the Veneto Plain. This ensures that all its original features are unchanged, and the natural balance of minerals and trace elements that is essential to our well being remains uncontaminated.

San Benedetto was arguably the original favorite of the Republic of Venice, in vogue with aristocratic Venetian families during the Renaissance. It became known as the "San Benedetto Health Water," and was consumed and appreciated for its curative qualities. Without question, San Benedetto is an elite, low-mineral delicacy that carries a 30 milligram per liter punch of Magnesium. The San Benedetto bottle is attractive, and is available in both still and sparkling versions.

San Benedetto, one of Italy's Finest (and by the way, there are over 600 of them) has based its own growth on technological innovation. Today it has one of the largest bottling plants in the world.










Water In The News
Water Experiences A Bottle Neck In Sales
Despite some individual increases, bottled water sales in general continued to dip amid environmental concerns and the changing preference for tap water. To win back some consumers, companies have repositioned bottled water as a healthier refreshment option.

Chicago-based Symphony IRI Group's sales data show that bottled still water sales slid 1.4 percent in the 52 weeks ending Aug. 8, 2010, in U.S. markets. This is a slight recovery from last year's slide of 6.6 percent, according to their data. Mintel International, Chicago, forecasts that the category will continue to shrink during the next five years, according to the company's "2009 Bottled Water" report.

Similarly, the enhanced water segment that had grown at a double-digit clip from 2004 to 2008 experienced its first decline in 2009 as sales fell 6.4 percent, according to Mintel. The research firm forecasts recovery for enhanced waters, but it does not expect it to return to double-digit growth patterns, according to its May 2010 "Functional Beverages Segment Performance" report.

Private label bottled still water continued its positive sales trends and could reach $1 billion in sales next year if current trends hold. As private label has enjoyed growth in the bottled still water category, major brands have continued to experience falling sales.

"As the economy stabilizes in 2010 and begins to enter a sustained period of growth in 2011 and beyond, sales are likely to improve," according to Mintel. For more info click here.

[Commentary added by Aqua Maestro] These reports, for the most part, are evaluating inexpensive disposable PET plastic, filtered, bottled water. The Fine Water industry, primarily glass bottles, has similarly gone through a slow down resulting in a shake out of many small start-up water companies. We are happy to announce we have begun to see a return in interest coming from the Hotel and Restaurant trade.

Italy Tougher On Drinking Water Requirements
The European Commission requests Italy to relax its stringent testing procedures on bottled water which are above those required by the EU drinking water directive. The Commission considers that these requirements impose additional unjustified burdens on importers of bottled drinking water.

Alcohol Now Cheaper than Water in New Zealand
Researchers from Otago University's Wellington campus reported that cask wine was readily on sale for the equivalent of 62 New Zealand cents (47 US cents) a standard drink, beer at 64 cents and bottled wine at 65 cents.

That was cheaper than bottled water - at 67 cents for 250 milliliters, an associate professor of public health Nick Wilson and fellow researcher Fiona Gunasekara said in a recent report published in the New Zealand Medical Journal.

Brands In The News…
Nestle Waters has recorded an increase in sales for the first nine months of the year, driven by share gains in key markets.

The Nestle division, which owns the Perrier, San Pellegrino and Vittel water brands, saw business grow in both Europe and North America and achieved double-digit organic growth in the emerging markets with particularly strong performances in Asia and the Middle East, Brazil and Mexico.

Danone (Evian, Volvic) posts a 6.9% increase in Q3 2010 sales to €4.35bn, with its Waters division registering sales growth of 8.7%.

Coca-Cola said it would turn off the tap at Malvern Water, its bottled-water plant in Britain that has been bottling water since the 17th century. Production at the plant will cease in November, forcing, among others, Queen Elizabeth to find a new thirst-quencher. England's current queen, Elizabeth II reportedly takes cases of Malvern Water on her travels. But the water, however it was packaged then, was also reportedly sipped by Queen Elizabeth I, who lived from 1533 to 1603. A business entrepreneur is currently trying to step in to save one of England’s oldest waters.


A Reason To Be Thankful
This Thanksgiving season, Bottled Water Matters, the advocacy arm of the IBWA, is giving you an opportunity to show why you are thankful for bottled water. It's a photo contest, focusing on why we should ?Be Thankful for Bottled Water.? Submit a photo before the end of November that shows you being grateful for bottled water. It can be at the dinner table on Thanksgiving or out and about in your community, helping with Food Banks, anywhere. Wherever you are, just get a bottle of water in the shot and send it in. Voting runs from December 1 to December 14 and the winner will receive an Amazon Kindle 3G! For more, click here.


Water for …Hydration....Energy….Vitamins….and Dreaming?
Dream Water is a relaxation water that helps consumers fall asleep. Dream Water helps to fill a significant void in the lives of millions of Americans who suffer from sleep issues," said Adam Platzner, chief marketing officer of Dream Products. Dream Water contains “GABA” Gamma-Amino Butyric Acid, Melatonin, and 5HTP.

In The Learning Corner…
What Does The Term PET Mean?
PET stands for polyethylene terephthalate, a plastic resin and a form of polyester. Polyethylene terephthalate is a polymer that is formed by combining two monomers: modified ethylene glycol and purified terephthalic acid. (We won't test you on this)

This type of plastic is labeled with the #1 code on or near the bottom of bottles and containers and is commonly used to package soft drinks, water, juice, peanut butter, salad dressings and oil, cosmetics and household cleaners.

PET is a popular package for food and non-food products. Manufacturers use PET plastic to package products because of its strength, thermo-stability and transparency. Customers choose PET because it is inexpensive, lightweight, resealable, shatter-resistant and recyclable.

So when the term PET is used on the Aqua Maestro site, it is referring to the plastic bottle your favorite water comes in.


To order, please call or email Alexis in the Private Client Division – 954 735 4040 x 100; adb@aquamaestro.com




The first municipal water filtration works opened in Paisley, Scotland in 1832.

There are approximately one million miles of pipeline and aqueducts in the U.S. and Canada, which is enough to circle the earth 40 times.

There are 58,900 community public water supply systems in the U.S.

U.S. public water supply utilities process 34 billion gallons daily.

The average American pays 61 cents for water on a daily basis.