Hildon Natural Mineral Water comes from beneath the chalk hills of the beautiful Hampshire countryside in the South of England. The water is wholesome, naturally filtered and crystal-clear. It is free from pollution and has a stable composition, being naturally low in sodium. The water is bottled at the source and whether it is delightfully still or gently sparkling, it has a distinctive, delicious taste.

Hildon is arguably Britain's snootiest water. The beautifully understated bottle is served at scores of first class hotel and resort properties, is seen on the dais at the Ryder Cup when the event is played in the UK, it graces picnic tables at polo matches, and is allegedly first choice at Buckingham. The chemistry of Hildon features good levels of Calcium and Bicarbonates. According to the company, the Nitrate level is 6 milligrams per liter. If the Queen Mother used Hildon to dilute her gin, we shouldn't be a bit surprised.

There are strict rules governing the labeling of water as Natural Mineral Water, Spring Water or Bottled Water. Water sold as Natural Mineral Water must originate in an officially recognized spring, be microbiologically wholesome and have been protected from all risk of pollution.

The original Hildon bottle was created in 1988. Its design was based on the classic Bordeaux shape with its distinctive high shoulder, which originated in the early 19th century. Hildon has always had a close association with the wine trade and is the first choice for cleansing the palate at many prestigious wine tastings.

We just shipped our second annual installment of Voss Water to the Swarovski stores for their Special Promotion Event taking place at all their locations on November 9th. It was all hands on deck to repack and ship 552 cases of Voss Water to 184 locations around the country. Oh, and do it all in one week!

The picture above shows the finished product staged and ready to be loaded on to a FedEx truck. Not everyone loves us, but FedEx sure does!

Water Events
Fine Waters Pavilion at Tastings New York.
We have mentioned this upcoming premium bottled water tasting, and the time has come. We will be on hand at the event, which begins Friday, November 7th through the 9th at Pier 94 in New York City. Aqua Maestro has been in touch with key restaurants, chef’s and F & B buyers in the NY area, and have numerous meetings already planned. For more info on the show click here.

Bottled Water in the News
Aqua Maestro Makes the Grade
We have reported on countless articles written domestically about bottled water, reflecting the pro's and con's of packaging or perhaps the respective green footprint of a particular brand. Or maybe the introduction of a new, flavored or functional water entering the marketplace. Recently, a Reuters article made its way around the world publications, discussing a small firm called Goba from Gonten, Switzerland. The basis of the article was to discuss the small niche they are carving out in Switzerland, however throughout the piece, many references were made to household brand names, like Nestles (San Pellegrino, Perrier, Vittel and Contrex), Danone (Evian and Volvic), and Voss. Our point of this discussion is to make mention of the fact that even Aqua Maestro made it into the article. We just had to boast a little. To read it for yourself click here.

Bottled Water Fight Heats Up
The argument over the purity of bottled water is beginning to boil. A petition drive by the Competitive Enterprise Institute (CEI) released recently, demanded politicians scuttle plans to ban bottled water for safety workers and consumers. The CEI petition comes on the heels of a recent report from the Environmental Working Group (EWG) stating its testing "revealed chemical contaminants in every bottled water brand analyzed." CEI's petition campaign called EWG's report "a politically-motivated attack against bottled water," and "a study by an environmental pressure group designed to undermine confidence in the safety of the product."

The American Beverage Association added their statement; "The Environmental Working Group's latest report attempts to frighten and mislead consumers by using a cherry-picked standard that is far beyond federal guidelines… our members' bottled water meets or exceeds all federal health, safety and quality guidelines…"

Tom Lauria, vice president for communications for The International Bottled Water Association (IBWA), added, "As outside scientists review this report, they conclude that the report is without merit. The minor instance of one state standard discrepancy has incorrectly blanketed all bottled water as being contaminated."
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Bottled water exports from Hawaii increased 4.5% in the first half 2008 with the bulk of the water heading to Japan, according to a recently released Hawaii Foreign Trade Zone report.

Believe it or not…
Anti-Ageing Water
Aqua Maestro is not offering our seal of approval, but the latest is a new cosmeceutical water that contains VitRx dimethylaminoethanol (DMAE), 100-mg. of calcium and 220-mg. of magnesium.The product is packaged in a 16.9-ounce bottle, and is said to improve blood circulation, fight constipation and promotes natural weight loss without dieting or exercise, the company says. www.anti-ageingwater.com

Farmer Turns Cow Manure Into Drinkable Water
Wisconsin dairy farmer John Vrieze has been working on a project that he says takes his cow manure, which is 90% water, extracts the nutrients, and turns the rest of the waste into clean, clear drinkable water. We aren’t lining up for this water just yet. Vrieze has been waiting for over two years for the Department of Natural Resources to grant him a permit to use the water on his fields.

On the Flip Side…
In the June Fountainhead we mentioned that the Cott Corp had introduced four varieties of Fortifido Water for Dogs. Let's update that category and look at some additional entrants in the pet market:

FortiFido™ Fortified Water For Dogs
The newest kid on the pet water block, FortiFido was introduced in 2008 by Cott Beverages Inc. Cott claims to have worked on the four FortiFido waters with food and beverage scientists and veterinarians during an 18-month development period. They came up with different vitamin and mineral formulas for dogs seeking better skin, healthy bones, fresh breath, or healthy joints. Oh yes, the flavors - peanut butter, spearmint, lemongrass, and parsley - are each assigned to a function!

OUR HERO™ Enhanced Dog Water
Another new water for dogs only, OUR HERO Enhanced Dog Water, is produced by a company that specializes in dairy and vegetable proteins, and nutraceuticals.

Apparently, dogs love the scent of the pure water so much, the company doesn't add any additional flavor to it. Made with three different formulas: Hip and Joint, Exercise Recovery Formula, and Healthy Aging formulas.

PetRefresh, out since 2003 selling its all-pet pure mountain stream water that's been purified with ultra-violet light and ozonation. A hint of colloidal minerals for digestions, and a "trace of vitamins," the original water appears to be more appetizing to animals than tap water. But in addition to "Natural," you can also purchase beef, chicken or fish flavored water.

Mollie's Choice Premium Water
With two formulas, Mollie's Choice adds vitamins to its purified water that specifically aid in supporting healthy teeth, bones, eyes and heart of your dog or cat. The formulas, one for cats and one for dogs, also contain taurine, an amino acid especially important to healthy eyes and heart. Mollie's Choice is named for the founder's fox terrier, Mollie.
The flavors aren't too shabby either.... Grilled chicken, Roasted Turkey, even Bacon Delight! Not tasty enough? What about a nice Beef Tenderloin?

100% Pet Friendly Spring Water
As the name promises, this Pet Friendly Spring Water is derived from an underground spring. The water must comply with all the FDA standards for collecting spring water, such as having to be drawn from the spring or from a "bore hole" tapping the underground formation to find the spring. Having to meet the criteria for human consumption, and not containing added flavorings or nutrients, 100% Pet Friendly Spring Water is simply spring water marketed for pets. That's fine, unless it costs more. 100% is bottled by Epetwater, which also markets Pet Water, Red Bulldog Vitamin Water, and Sport Dog.

On the Tech Side…
Origins of water to be studied
A University of Hawaii team of scientists has received a five-year, $8 million NASA seed grant to investigate where Earth's water came from and what its origins mean for life in the universe. NASA awarded 10 grants to universities across the country to look at the mysteries of how water is distributed in the universe and its relationship to life.
Karen Meech, principal investigator for the UH grant said the team's research will stretch across disciplines to include astronomy, biology, physics and even computer science. They will work to "understand the chemistry of things that could have brought water to earth." Meech added, "There might be chemical footprints on Earth." The research could shed new light on how scientists understand the possibility of life elsewhere in the universe.

To order, please call or email Alexis Donney-Brillinger in the Private Client Division – 561 392 3336 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Shirley Costanza, sc@aquamaestro.com.

A hot water faucet that leaks 60 drops per minute can waste 192 gallons of water and 48 kwhrs of electricity per month.

In some deserts, rain is so uncommon that the natives do not have a word for it.

The koala bear and the desert rat do not drink water.

At birth, water accounts for approximately 80 percent of an infant's body weight.

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