VOSS premium water is bottled at an artesian source in the pristine wilderness of Southern Norway. VOSS is shielded from pollutants for centuries under layers of ice and rock. This pristine aquifer produces a naturally pure water, free of sodium, low in minerals and incomparable in taste. With a clean yet distinct taste and low mineral content, VOSS is recognized as one of the purest bottled waters available. VOSS has been tested to contain a TDS (total dissolved solids) level of 44, which is extremely low in comparison to other leading bottled waters.

Designed by the former Creative Director for Calvin Klein, the iconic cylindrical VOSS glass bottle has pioneered the ultra premium bottled water industry as the exclusive choice in purity, luxury and design. The award-winning bottle is inspired by the purity of VOSS’ untouched source and the simplicity of classic Scandinavian design. Distributed exclusively through high-end restaurants, hotels and select gourmet retail accounts, VOSS is available in Still and Lightly Sparkling in 100% recyclable glass bottle. VOSS continues its legacy as the leader in quality, taste and style with the introduction of three distinct high-grade plastic (PET) bottles available in Still in 850ml, 500ml & 330ml sizes. Inspired by the luxurious VOSS glass bottle, each PET bottle is specially designed to offer the functionality of durable PET while conveying the premium image of glass at a price that is sensitive to today’s market conditions.

A Holistic Approach to Sustainability:
VOSS has taken a comprehensive look at the lifecycle greenhouse gas (GHG) emissions for all their products, using the globally-accepted and non-profit-created Carbon Trust Methodology. VOSS has accounted for all GHG emissions from all stages of the product lifecycle, including raw material production, manufacturing processes, transportation of materials and products, and ultimate disposal. Additionally, VOSS has taken many internal steps to reduce environmental impact. For example, the VOSS Production Facility runs on 95% clean, renewable hydroelectricity; VOSS has reduced the amount of PET in its plastic bottles and incorporated environmental impact considerations into our vendor selection policy. Through these reduction projects, VOSS is now a Carbon Neutral product.

Corporate Social Responsibility:
Founded with generous support from VOSS, the VOSS Foundation is dedicated to providing access to pure, clean drinking water to Sub-Saharan African communities. The VOSS Foundation employs a unique approach that ensures local ownership and long-term sustainability through partnerships with trusted organizations on the ground, using appropriate technology to address the multiple water needs of a community. The VOSS Foundation’s primary targets are women and children with special focus on adolescent girls – an often overlooked and under-serviced demographic that is particularly at risk. For more information, please visit www.thevossfoundation.org

VOSS has made it to additional heights, reaching the offices of Harvard Business School. A recent case study coming out of the graduate program at Harvard included a discussion of the start-up and rise to the top of the elite bottled water brands. (Aqua Maestro was mentioned too). For the trivia buff, did you know that Madonna once refused to check into hotels that did not stock VOSS?

Water in the News
Global Bottled Water Still Growing, But US Lags
Global bottled water consumption advanced 4.5% to 218 billion litres in 2008, according to the new 2009 Global Bottled Water report from drinks consultancy Zenith International. Asia/Australasia reinforced its position as the biggest volume regional market, achieving a 28% share, after a rise of 11%. Africa and the Middle East also recorded gains of 14% and 6% respectively, but hold a combined share of just 11%. Consumption increased in all other regions except west Europe, which remained static, and North America, which contracted by 0.7% in 2008. Despite a decline, the US is still the largest national market in the world in volume and value. Zenith predicts bottled water consumption will rise a further 18% to 259 billion litres in 2013.

Contaminated Water Drunk By 1 in 10 Americans
An investigation by the New York Times has revealed an estimated 1 in 10 Americans have been exposed to drinking water that contains dangerous chemicals or fails to meet a federal health benchmark in other ways. The Times said its research included the review of “hundreds of thousands of water pollution records” from all 50 states and the US Environmental Protection Agency. Click here for more information.

Navy Developing ‘Next Generation’ Seawater Desal
New seawater desalination technology is on tap for some US military forces afloat and ashore as well as for some humanitarian missions, according to a September 23 press release from the US Navy’s Office of Naval Research. Hmm, is it Atlantic water with fish, and Pacific with beef?

PET* Bottles Greener Than Glass Or Aluminum
A report by consultants Allied Development Corporation reached its conclusion after calculating the green credentials of each packing type by focussing on weight of materials, total energy consumption and total greenhouse gas release. The report said that PET had the lowest GHG emissions as compared to both aluminum and glass, and that the PET bottles also registered the lowest energy consumption. Click here for more information.

*PET, (Polyethylene terephthalate) is one of the most commonly used food grade packaging plastics due to its chemical inertness and appealing physical properties.

Bottled Water Price War Heats Up…Consumer’s Win
Bottled-water makers have stepped up a months-long price war this summer to win back customers who have turned on the tap to save money and reduce environmental waste. This month, PepsiCo Inc.'s Aquafina brand sold at some grocery stores for as little as $2.99 for a 24-pack of half-liter bottles -- less than a penny an ounce and about half of its typical price. Still, that wasn't as cheap as the private-label brand at supermarket chain Kroger Co., on sale for $2.49.

Brands in the News

Evian Presents New Designer Bottle
Following the success of previous limited edition holiday bottles by Jean Paul Gaultier and Christian Lacroix, Evian has announced a new bottle by British fashion designer Paul Smith.

Nestlé’s Unveils Lightweighting Plan for PET Bottle
Nestlé Waters announces investment to launch new bottles containing at least 20% less plastic, making them easier to squash and recycle. The new bottle will be reduced from 12.5g to 9.5g, meaning a 24 pack half-litre case of water will contain only 8oz of plastic.

Another bottled-water award
Iskilde has added another award to its list, recently winning the “Friends of Glass” award for the Most Original and Creative Glass Package.

Good Deed Category
Hats Off to NJ American Water
US soldiers from the 56th Stryker Brigade arriving at Fort Dix, NJ, will take home specially labeled bottles of water, courtesy of New Jersey American Water.

The bottles carry a special message: “Welcome Home Heroes.” According to the utility, the water bottles are designed as a “thank you” to soldiers for serving tours of duty in Iraq and Afghanistan.

To order, please call or email Alexis in the Private Client Division – 954 735 4040 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Doug, 954 735 4040 x 101; dd@aquamaestro.com.

90% of the pumpkin is made up of water.

Drinking too much water too quickly can lead to water intoxication. Water intoxication occurs when water dilutes the sodium level in the bloodstream and causes an imbalance of water in the brain.

Caffeine can act as a mild diuretic, preventing water from traveling to necessary locations in the body.

Pure water (solely hydrogen and oxygen atoms) has a neutral pH of 7, which is neither acidic nor basic.

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