Last month we introduced a new opportunity for our beloved customers, and because of its' inherent success, we are back again with another fine water.



Wildalp
Wildalp came to our attention in 2005 on the great water menu at Chez Colette in Paris, where many brands in the Aqua Maestro portfolio are sold. The quality control and procedures at Wildalp are the most stringent in the world. Their regular Wildalp spring water is sourced throughout the year - but the Wildalp BABY water is only harvested at 7 Degrees Celsius during specific lunar cycles.

To most people's taste, it is the sweetest and purest tasting natural water product anywhere. Wildalp's "Very Low Mineral" level of 178 milligrams per liter with a pH of 7.8 has a chemistry featuring 42 mg/l of Calcium, almost no Sodium, minimal Nitrates, and an extremely high natural Oxygen content of 9.2 mg/l. The BABY version is, as the name implies, so pure and healthful that it is specifically indicated for making baby formula. Don’t think because the "Baby" name is used, it's not a water for you, connoisseurs of all ages love to be "babied" by this delicacy.

Wildalp flows from the Austrian Alps with its point of origin in the Hochschwab massif, which extends over 600 square kilometers to an elevation of over 7,000 feet. The high Hochschwab plateaus are under strict conservation regulations, and the karst limestone rock formation underneath traps a vast reservoir from which Wildalp is ultimately drawn.

Styria is a state in eastern Austria about fifty kilometers north of the Slovenian border. It is approximately one hundred kilometers from both Vienna to the northeast, and to Linz northwest. Styria's geography is mountainous, as the western and southern portions of Austria lie within the Alps. By some reckonings, the region is very rugged and rural. For water lovers, it's paradise.



Wildalp is a boutique product. Like so many of the other elite waters carried by Aqua Maestro. The current bottling capacity is 630,000 liters per day, and the total available output is in the hundreds of millions of liters annually, although Wildalp only bottles a tiny percentage of available output. The water's purity and chemistry is attributable to three main reasons: the limestone rock from which the mountains are made, the elevation, and the pristine protected environment.

The "Baby" version is optimally suitable for preparing baby food. The Seisenstein spring of Wildalpen Wasserverwertungs GmbH holds the Market Suitability Certificate for Pure Spring Water, which means that the water inside the bottled water has exactly the same chemical values as the spring itself. Additionally, Wildalp has a special International Health Certificate and the Quality Certificate of the Municipality of Wildalpen.





In Honor of Those Serving in the Military
Aqua Maestro sells water to a wide variety of people. We have a "Who’s Who" list of clients including athletes, musicians, owners of large corporations, (and small alike), students who drink smart water and expatriates searching for the water of their homeland. We have come to know many of you personally and call you friends. But the clients best loved are the ones wearing the uniform of our armed forces. We have provided water to our armed service personnel in many countries all over the world, and can proudly say we have shipped water to Iraq, Afghanistan, Kuwait, Bosnia and many other bases for our special military sons and daughters.

One such story, as told by our own Shirley, "Capt. Alvin Phillips and his wife Akia comes to mind. Capt. Phillips was stationed in Iraq and his wife wanted to send him a case of his favorite water. Being the mother of a son who served, we of course bonded and I said we would be happy to handle the shipping. His wife sent us a thank you note for our assistance. But we are not the ones to be thanked. So Capt., thanks for your service and we are glad you returned safely."

If anyone would like to ship to an APO or FPO address, please contact Shirley at sc@aquamaestro.com, she will be sure to get it done.


Water Events
Fine Waters Pavilion at Tastings New York.
Last month we mentioned the upcoming premium bottled water tasting, and Aqua Maestro has been in touch with key restaurants, chef’s and F & B buyers in the NY area. We are thrilled with the response and excited desire to partake in this event. Again, this annual water and culinary show will be November 7-9th at Pier 94 in New York. If you are planning to be around the Big Apple, and would like to attend, drop us a line, or look for us there. For more info on the show click here.

InterBev Show
The International Bottled Water Association (IBWA) Convention and Trade Show will join the American Beverage Association as part of InterBev 2008. This show which takes place in Las Vegas, October 20-23, 2008 lends itself more to the bottlers and suppliers of equipment and products then to the distributor and displays of finished goods. We will not be attending this show, but in the means of keeping you informed about such events, we included it here. The American Beverage Association (ABA) has announced that Muhtar Kent, president and chief executive officer of The Coca-Cola Company, will deliver the keynote address. For more information click here.

Global Bottled Water Conference
We previously mentioned this conference which was held September 22 – 24, 2008, in Wiesbaden near Frankfurt, Germany. The 2008 Water Innovation Awards were announced. These awards cover a wide spectrum of topics, from Best Bottle in PET and Glass, Best Label, Best Enhanced Water, Best Flavored Water, Best Packaging, and so on. Click here for the full list of winners.


Bottled Water in the News
Federal Subcommittee Tackles Bottled Water Safety
We also mentioned that Congress was returning and bottled water was on the agenda. International Bottled Water Association (IBWA) President and CEO Joe Doss told a US Senate subcommittee, "Bottled water is a safe, convenient, healthful packaged beverage… any actions that discourage the consumption of bottled water are not in the public interest."

An extensive discussion of bottled water safety and packaging ensued, to find out the specifics, there is more info here.

New Report on Global Bottled Water
Global bottled water consumption advanced 6% to 206 billion litres in 2007, according to the new 2008 Global Bottled Water report from leading drinks consultancy Zenith International.

Consumption per person reached 30.8 litres in 2007, up 1.4 litres on 2006.

The United States and China were the two largest national markets, with Indonesia and Mexico maintaining their lead over Italy in 5th place.

Still water continued to outpace sparkling water, reaching 86% of total volume.

Bulk sizes above 10 litres accounted for 36% of overall consumption.

The world’s top four bottled water companies - respectively Nestlé, Danone, Coca-Cola and PepsiCo – maintained combined volume share of 33%.

"Media debate about the environmental impact of bottled water will have had some impact in the United States…" commented Zenith Market Intelligence Director Gary Roethenbaugh, "The resilience of the global bottled water market shows that consumers continue to believe in the benefits of its purity and convenience."

Bill could require more information on bottled water packaging
Bottled water in the U.S. could include more on-package documentation if a bill proposed by U.S. Senator Frank Lautenberg (D-NJ) becomes law.

The bill, called the "Bottled Water Safety and Right-to-Know Act," would require bottled water companies to display – on each bottle – where the water came from, how it was treated, and the quantity of contaminants in the bottle.


Brands in the News
Continuing the bottled water to the rescue saga
Last month we mentioned Hurricane Ike heading into the Gulf of Mexico. Well, we now know the unfortunate results of that visit, but once again to give proper accolades….

As noted by the International Bottled Water Association, IBWA, members have donated more than one million bottled water servings to assist with Hurricane Ike relief efforts in Texas and Louisiana. A few of those participating;

Nestle Waters North America continues to support Hurricane Ike disaster relief efforts with its most recent donation of more than 165,000 one-liter bottles of Ice Mountain Brand Natural Spring Water, and more than 350,000 bottles of Ozarka branded water.

Icelandic Glacial spring water donated a truck load of its bottled water for distribution to victims and relief workers in the communities in and around Galveston, TX, one of the areas hardest hit by Hurricane Ike.

Sparkletts Bottled Water Company, Texas Provides Relief for Hurricane Ike Impacted Areas across Texas Coast Cities.


Believe it or not…
Man Bottles, Sells NYC Tap Water
A New York man has taken to bottling tap water and selling it in local stores in an attempt to keep water "honest and local." Tap'd NY bottled water has been cleared of chlorine and impurities through reverse osmosis so customers can purchase the purest possible New York water…we’ll wait and see how he does on this one!


On the Tech Side…
Upcycle, the new recycle
Researchers at the University College, Dublin, Ireland, have discovered that new strains of Pseudomonas can convert the low-grade PET plastic used in bottled water and other drink containers into a more valuable and biodegradable plastic called PHA. The new bacteria-driven process – termed upcycling – could make recycling PET bottles more economically attractive. Admittedly, this process is in its infancy, but it leaves room for hope. For those technically minded click here.

Iowa company makes biodegradable bottles
A Clairinda, Iowa company, Naturally Iowa, has been making bottles out of polylactic acid (PLA), which is produced from corn and is biodegradable. The environmentally friendly green bottle is made of plant based plastic as opposed to oil based plastics. The company also got a boost recently when the U.S. House announced its dining facilities would switch to Virginia spring water packaged in the Naturally Iowa bottles. The PLA bottles are biodegradable in less than a year.



To order, please call or email Alexis Donney-Brillinger in the Private Client Division – 561 392 3336 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Shirley Costanza, sc@aquamaestro.com.



1.1 billion people lack access to an improved water supply - approximately one in six people on earth

Less than 1% of the world's fresh water (or about 0.007% of all water on earth) is readily accessible for direct human use.

It takes 120 gallons of water to produce an egg.

Running the tap waiting for water to get hot or cold can waste 5 gallons per minute.