Acqua Panna
Acqua Panna® Natural Spring Water, which dates back to the Romans, is considered by some to be Italy's most famous spring water. It comes from the region of Tuscany located 3700 feet high in the serene Apennines Mountains. It's a source located on a vast, unspoiled natural reserve. The source, to the north of Florence, is nestled among beechwood and chestnut forests, and lush meadows on the slopes of Mount Gazzaro in the town of Scarperia.

Legend has it that Romans built the only road from Northern to Southern Italy through Scarperia. This road went past the Acqua Panna spring, which provided deserved refreshment to weary travelers.

In the 1500s, terra cotta pipes were discovered near the source. These pipes were used to transport the natural spring water to the noble Medici Family, the wealthiest, most powerful and influential family in Florence. The Medici's home, called Villa Panna, is located on the land surrounding the source. The cream-colored villa provides the name for the brand, "Panna," which means "cream" in Italian. The lion's head found on the Acqua Panna logo was originally part of the fountain at Villa Panna.

In the 1860s, the first Panna water was manually bottled from a plant built in one of the Medici's farm buildings. Sold in demijohns or fiashi, straw-covered glass flasks now used for Chianti wine, the water was delivered by horse and cart to Florence. In 1927, after World War I, the water was bottled in glass on an industrial scale. In 1959, Sanpellegrino Spa purchased the plant, and in 1970 the brand was re-launched as the first still water sold in plastic bottles in Italy. The Panna plant quickly became one of the most technologically advanced bottling plants in Europe. In 1994  Acqua Panna® Natural Spring Water was first exported to the United States. Today, Acqua Panna® Natural Spring Water is one of the premier imported still water in fine dining establishments in the United States.

Water In The News...
A Little Political, But We Like The Message
First Lady Michelle Obama and actress Eva Longoria are teaming up to help promote the consumption of water to Americans. First healthy eating, now healthy drinking. We shouldn't need Washington to tell us what's good for us, but in this case, if they want to push water, who are we to stop them?

Brain Eating Amoeba Found In
Louisiana Water Supply

A rare Naegleria fowleri amoeba was confirmed to be in the water supply of a Louisiana parish and is being blamed for the death of a 4-year-old boy, according to CNN News. The state's Department of Health & Hospitals said the amoeba found in tests of St. Bernard Parish water causes a generally fatal brain infection. They continued to say "the water is safe to drink but to avoid getting water in the nose....", which is the route the amoeba takes to the brain. Hmmm....well, we wouldn't be too comfortable selling water and saying be careful about anything. State Assistant Health Secretary J.T. Lane indicated their chlorine levels were low, and it has been corrected.

And, In Oklahoma...Worms?
Red worms have been found in the drinking water supply of a northeast Oklahoma town, according to NBC News. Residents in the area have been asked not to drink the tap water after red worms were found in the filtering system. Worms ranging in size from a half-inch to an inch were spotted in the water supply in Colcord, Oklahoma. City councilman Terry Wood said the water was turned back on after workers cleaned and re-cleaned the water tower, finding no more worms.

BevNET's New Beverage Guide...
Touted as the most comprehensive collection of non-alcoholic beverages compiled annually. The New Beverage Guide is currently being comprised, a long with the Best of 2013 Awards, which include, new and revised brands, marketing campaigns and people who are innovators. Deadline is October 18, 2013 and the guide and results are expected to be published November 27, 2013. For more information; click here.

10th Global Bottled Water Congress
The Global Bottled Water Congress, will be held November 12-14, 2013 in Nashville, TN. Organized by Zenith International, it's a three day event incorporating market briefings, conference sessions and a Gala Awards Dinner . There will be a focus on consumer trends, innovation case studies and growth opportunities. Speakers and companies well known to the world of bottled water, such as Nestles, Voss, DS Waters and a host of others will be there. The Congress also provides excellent networking for business directors, suppliers, customers and analysts. It will run alongside the IBWA Annual Business Conference and Trade Show and the NAMA (National Automatic Merchandising Assoc.) Coffee, Tea and Water Show. For more information;
click here.

Brands In The news..
Top 10 Bottled Waters - Revisited
In our July Fountainhead, we mentioned the Top 10 Waters, as depicted by Gayot, an internationally renowned and professional guide to dining, hotels, travel and lifestyle. They were bold enough to list their top 10 brands, however, in August a new list surfaced, and was recently reported by Fox News. It contains a few modifications, and three brands were eliminated and three new ones added.

The current list reveals:
Hildon, Saint Geron, Voss, Volvic, Fiji, Gerolsteiner, Ferrarelle, Perrier, Mountain Valley, and Evian.

Aqua Maestro had stocked 8 of 10 brands in the first rendition, and we move up to 9 of 10 in the latest. The listing adds a nice brief description of the waters. If you would like to see it, click here.

Believe It Or Not
Yes this is real... an actual product marketed by the huge Sapporo Beer conglomerate. Apparently, Diet Water didn't make it and has now been discontinued.

Spotted Somewhere...
The Label is Chinese
... but you can still tell by the bottle, cap, and color...evian is hitting the Chinese market too.

Shhhhhh...don't say anything...

That's Jennifer Anniston caught drinking evian. You know she's the spokesperson for Smartwater, right?

Did you know, that's Hillary Duff with water too?

It's boxed water, in a carton just like milk used to be. She's doing her part to be green.


evian® will be unveiling their new designer bottle.
Be sure to check out our homepage.
A hot water faucet that leaks 60 drops per minute can waste 192 gallons of water and 48 kwhrs of electricity per month.

Half of the world's hospital beds are filled with people suffering from a water-related disease.

The hippopotamus has the capability to remain underwater for as long as 25 minutes.

46% of the world's water is in the Pacific Ocean, followed by the Atlantic with 23.9%, the Indian with 20.3% and the Artic at 3.7%

Water has a greater molecular density in liquid form than as a solid, which is why ice floats.