Ferrarelle. Italy's Number 1 Sparkling Water.
Ferrarelle acquires its natural sparkle as carbon dioxide rises through the deepest parts of the extinct volcano Roccamonfina in Campania, near Caserta. The area is also known as the Assno Valley and Bagni, meaning baths.
The natural sparkle and fine balance of precious minerals are the result of the course taken by the water over the millennia. In fact, the rocks from which Ferrarelle springs are many thousands of years old, as are the subterranean strata over which the water flows.
Ferrarelle is blessed with a unique taste, which is soft and fresh. Its sparkle, so smooth on the palate, makes it just right from starters through to dessert, and for all menus. It goes particularly well with cheese dishes, crepes, ravioli, and white meat with delicate sauces.  

This unique phenomenon of nature known as Ferrarelle was given its name in the 8th century. The origin of that name, however, is a matter of historical controversy. According to the 19th-century historian Michele Broccoli, the name may be traced to a small chapel in the vicinity, which later disappeared, probably called Santa Maria della Ferrara. Another explanation has the name deriving from the common habit of calling Ferrarelle “acqua ferrata”, meaning iron water. A third hypothesis claims that the name Ferrarelle is rooted in the local comparisons between areas of cold springs, Freddarelle, and hot springs, Caldarelle. Whatever its origin, Farrarelle is certain to remain at the top of any list of the world’s premier waters for generations to come.

Water In The News…

Bottled Water Continues To Bounce Back
A recent report published be Euromonitor Plc, Bottled Water in 2011: Building on a Rebound Growth, analyzes the largest global soft drinks category by volume, identifying regional and category differences, and highlighting the challenges faced and opportunities ahead for bottled water manufacturers in a post-recession economy.

Confirming similar reports, showing a pronounced slowdown in growth during the 2007-2009 recession years, bottled water sales bounced back in 2010 on a global scale, continue in 2011, and are expected to contribute the greater share of overall soft drinks growth in the period to 2015.

Nestle Waters And Danone Confirm 2011 Growth
Nestle and Danone’s water divisions both reported sales increases in the first-half of the year, signaling that bottled water is experiencing a resurgence in demand in some key western markets.

Nestle Waters reported an 8.6% climb in net sales in the first half of the year, boosted by good performances across its North America, Asia, Africa and Oceana zones, but in particular Europe. The company also experienced strong performances by its S. Pellegrino, Vittel, Acqua Panna, Contrex and Perrier brands.

Danone, recorded 16.6% sales growth in its waters division, in the first six months of the year. The increase was driven by favorable weather conditions in Western Europe and Latin America, and a surge in demand following the Japan earthquake.

Water For The World
A new strategic alliance has been formed by Coca-Cola along with Dow Chemical, General Electric and Goldman Sachs among others for a simply brilliant idea. Make public all the information they have about water supplies and shortages around the world. These companies have spent years and even decades developing databases of water supplies and use. Now the information will be put to use through the new Aqueduct Alliance to help inform investment and planning decisions by other businesses as well as governments. As a Coca-Cola spokesman said in the Financial Times recently, “It’s the right thing to do.”

Private Label Sales Surge
Looking at only still water and “value” brand sales such as Aquafina, Dasani, and Poland Springs, private label water comes in at $994 million or 15.3%. For reference, Aquafina stood at $705 million and 10.8%, Dasani at $626 million and 9.6%, with Poland Spring at $392 million and 6.0%. Poland Spring, of course, scores far more strongly when home and office delivery is added. These figures were furnished by SymphonylRl.

Global Bottled Water Exports
Just how much mineral water is actually shipped around the world? Vast quantities, if you don’t look beyond the impression given by many in the media. But what percentage is really shipped long distances? Possibly, 10%, 30%, 50% ?

Well, it is a large quantity – 5,284,634,549 liters in 2010 according to GTIS (Global Trade Information Services) in the August 26 issue of Foodnews. But, to put this into perspective; much of this is to neighboring countries, such as from France to Belgium or Germany, and the number as it relates to the total global water consumption, just 2.2%.

The media doesn’t explain it that way.

Brands In The News…

Evian Babies Are On The Go In New Mobile Push
The Evian dancing babies are back, and consumers who click on the targeted, mobile banner ads will be presented with shareable videos, a mobile application and an option to visit with the marketer on Facebook. The ads, which are running within Pandora's iPhone app, also provide additional interactive experiences with the brand for those viewers who click through to Evian's Facebook page.

Ferrarelle Expands In The US
Ferrarelle has the largest share of the sparkling mineral water market in Italy, but the brand is relatively unknown in the U.S., a fact the company plans to change with new distribution deals and a strategy for showcasing the product on fine-dining restaurant tables.

Hmmmm …The Jury Is Still Out
There is something to be said for crystal clear water, but what about a nice glass of Canadian Spring black water? blk. uses a blend of Fulvic Acid (a derivative of plant matter) mined from deep within the earth, and is naturally black in color. The formula binds to the molecules of the water, also, turning it naturally black, with no artificial dyes, coloring, or additives. Fulvic Acid is critical in growth of plant life, helping the transportation and absorption of nutrients. Fulvic Acid's small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, antioxidants, and free radical scavengers.

The earth's total allotment of water has a volume of about 344 million cubic miles. Of this 7 million cubic miles (2%) is frozen in polar ice caps.

On a global average, most freshwater withdrawls–69%–are used for agriculture, while industry accounts for 23% and municipal use (drinking water, bathing and cleaning, and watering plants and grass) just 8%.

Eighty percent of the fresh water we use in the U.S. is for irrigating crops and generating thermoelectric-power.

Each day the sun evaporates 1,000,000,000,000 (a trillion) tons of water.

Ferrarelle Non-Alchoholic Mimosa Recipe
1 orange
2 tangerines
1/3 cup chilled Ferrarelle sparkling mineral water

Juice the fruits and blend together. Divide the juice between individual goblets. Fill with sparkling mineral water.