**** Breaking News ****

We have coordinated this issue with a news announcement from evian, just hitting the wires. We are thrilled to announce evian® has selected Aqua Maestro to fulfill its online sales program. Additionally, we have also been chosen to be their exclusive online distributor for the new Issey Miyake designer bottle. Just take a look at this!






Evian


Just to tell you about the water inside the designer bottle, we thought you should know, at the heart of the Northern Alps lies the source of an all natural, perfectly pure water - evian. It all starts with rain and melting snow on the peaks of the Northern Alps, where each drop of evian water starts its 15+ year journey through layers of glacial sand that ends at evian's protected source on the shores of Lake Geneva. Through this process, the water is filtered naturally, without chemicals, giving evian the purity, mineral content, and taste that nature intended.

In 1789, the Marquis de Lessert, discovered the Cachat Spring, evian's source, in the small town of Evian-les-Bains on Lake Geneva. After spending several days drinking from the spring, the nobleman believed that the water aided in passing his kidney stones. News of the event soon spread and crowds gathered to sample the water to ease ailments. By 1878, the Dukes of Savoy issued the first bottling authorization for evian Natural Spring Water.

Today, evian is available in over 120 countries throughout the world and is still bottled exclusively at its protected natural spring source in Evian-les-Bains. The water itself never changes, perfect and timeless. But the spirit is one of perpetual reinvention - such as with this new, limited edition bottle by Issey Miyake - a refreshing example of the brand's Live young spirit.









Water in the News
New Report Highlights Eco Credentials Of Bottled Water
The European Federation of Bottled Water (EFBW) has published its first sustainability report highlighting progress in resource protection, packaging, water usage and energy efficiency.

On the subject of energy efficiency, EFBW claims that bottled water has the lowest carbon footprint of all packaged beverages. The carbon footprint of a typical bottle of plain still water is 194g/litre compared to 322g/litre for soft drinks and 908g/litre for fruit drinks. Regarding water efficiency, the trade body said it takes fewer than 2 litres of water to produce 1 litre of bottled, and said this is “by far the lowest water ratio of all packaged drinks.”

One Reason For Bottled Water
A recent study of Delaware’s drinking water revealed the presence of prescription drugs and personal care products in the supplies of every major water utility tested. The results showed traces of pharmaceuticals including analgesics, antibiotics, anti-convulsives and hormones in water used both by public and private companies. Overall, 17 different drugs were found in 101 samples of treated and untreated water from public systems, and tests of 95 shallow farm irrigation wells detected 14 compounds.

The concentrations were far below levels that could cause immediate health effects, but there is concern about the unexamined risks and cumulative effects from such pollutants.

A Second Reason…
SIERRA DE YEGUAS, SPAIN — Officials in Sierra de Yeguas, a small town in southern Spain, declared the town’s drinking water unsuitable for human consumption after it was found to be contaminated with high levels of nitrates, according to EuroWeekly News.

The town has been without drinking water for more than a month and residents have been dependent on water tankers and bottled water for their supplies.

And So On …
Residents of Davison Hills in Richfield Township, Mich., have been warned that their drinking water contains high levels of arsenic. The arsenic level in the drinking water is 30 parts per billion (ppb), three times the federal standard of 10 ppb.

The problem can be traced to unusually high levels of arsenic in the surrounding groundwater.

And So On…
Residents in Caledonia, Wis., have been without access to public water since August 2009 due to groundwater contamination. State and local officials have been unable to answer questions about the source of the contamination.
Water quality tests revealed last year that the wells in the area had been contaminated with molybdenum, a dissolved metal that occurs naturally in the Earth’s crust and is one of the byproducts of coal ash.


Brands In The News…
Nestlé Waters division (San Pellegrino, Acqua Panna, Perrier, Vittel) reports a 2.5% organic sales growth in the first half of 2010.

Highland Spring sees its June 2010 sparkling water sales increase by 6.5% over the same period last year, with warm weather boosting single bottle sales by 100%.


In the category of things you had to know, imagine that you are the undisputed head of a dictatorship, complete with nuclear warhead arsenal and with the ability to spend a fifth of your country's income on whatever you so choose.

That's what Kim Jong-il has to contend with every day, and do you know what gets him through? Perrier Water. Apparently Nestle's sparkling water brand is just one of life's little luxuries that the Dear Leader cannot do without. This, according to a defector from the Democratic People's Republic of Korea who supplied him with designer label products. Check it out for yourself.


On The Tech Side…
Timothy Whitehead, a design and technology graduate student at Loughborough University, won the James Dyson Award for a bottle that uses ultraviolet (UV) light to purify drinking water. Whitehead was traveling in Zambia when he came up with the idea for the Pure bottle, which eliminates the need for chlorine and iodine tablets.
The bottle utilizes a wind-up UV bulb that takes only 90 seconds to eliminate 99.9 percent of bacteria and viruses. “Pure provides a practical solution to a real problem — how to get clean drinking water in the most hostile of conditions,” said Professor Matthew Harrison, who is one of the judges of the competition. “It has the potential to make a real difference to people’s lives.”
For more information click here.

In The Learning Corner
Why Does Bottled Water Have An Expiration Date?
How come mineral water that has “trickled through mountains for centuries” go out of date next year? Well, you can blame New Jersey. Like all packaged food and drink, bottled water is regulated by the FDA, whose position is that there’s no limit on its shelf life (provided it was bottled and stored properly).

So why the expiration date? A 1987 law in the State of New Jersey, required all food products (including water) sold there, to display an expiration date of two years or less from their date of manufacture. Because it would be inefficient to make separately labeled batches of product just for New Jersey, most bottled water producers began stamping their products with a two-year expiration date. It has now become a standard, even though it was not because the product spoils. A bill repealing the requirement was signed into law in early 2006, but many large retailers like Wal-Mart now insist on expiration dates. Many bottles now are marked "best by" dates.





























To order, please call or email Alexis in the Private Client Division – 954 735 4040 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Doug, 954 735 4040 x 101; dd@aquamaestro.com.



An average human drinks about 16, 000 gallons of water in a lifetime.

1 out of 10 American adults say they do not drink any water daily.

More than 79,000 tons of chlorine are used per year, in the United States and Canada, to treat water.

Tour de France teams use 42,000 water bottles.

Heating water is the second largest energy user in the home.



Can you recognize these Celebrities and their water below?


Jesse Metcalfe


Katie Couric


Janet Jackson


Natalie Portman


Jose Canseco


David Duchovny


Cameron Diaz


Agyness Deyn


Seal


Jennifer Garner


Ryan Reynolds


Madonna


Jim Carey


Megan Fox


Lindsay Lohan