We added something new this month, a buy one get one free opportunity. Hopefully, this program will allow those self confessed water enthusiasts to take advantage of the offer and try a new product at someone else’s expense. We hope you try it!
Iskilde. A Rare Find. A Welcome Gift of Nature.
We had previously introduced Iskilde in October 2007 as a new water, however we must reiterate the availability of this premium water. Aqua Maestro has become the sole US importer of Iskilde, and we are privileged to have such a specialty item.
This unique water will be featured in two very big upcoming events. The Tastings NY, a food, wine and water extravaganza taking place at Pier 94 in New York City on November 7,8 and 9, and also as a finalist in the 5th Global Bottled Water Congress taking place in Wiesbaden, Germany on September 23.
It was discovered just over 5 years ago, but God only knows how old Iskilde is. Some geologists believe it dates back to the Ice Age. One thing we do know, it is sensational!
Iskilde means “cold spring” in Danish and, yes, the water is truly cold as it comes out of the ground. But what stuns your palate on your very first taste is its wonderful silky texture and its subtle sweet taste - similar to a glacial water - only with much more body.
These rare qualities are due to the fact that Iskilde is filtered through billions of mineral particles before it is harvested. As it sieves through these layers of mineral matter it is exposed to a huge surface compared to waters that simply penetrate rock through a crevasse. In the process, Iskilde is exposed to many different types of rock, instead of just one variety. During this process the water absorbs a wide range of minerals, many of them rare in nature. It is these many different tastes, balancing each other out, that gives Iskilde its rare sweetness. This is also the reason why the water has more body than glacial waters, which it resembles at first impression.
Another distinguishing characteristic of Iskilde is its extreme purity, with not a trace of human activity to be found. This was no easy feat to achieve according to Jan Bender, the man behind the miracle of Iskilde. “My goal was to transport the experience of drinking Iskilde right at the source, to wherever one decides to open a bottle,” explained Mr. Bender. “We had to simulate the influence air has on the Iskilde's soft and silky texture as it comes from the ground. The only gas we could find that didn’t change the taste, while still restoring the life and silkiness of the water at the spring, was pure oxygen.” All this had to be done without introducing a single germ to a single bottle of Iskilde, according to Bender. “Even a single germ, is one too many.”
The creation of Iskilde's packaging was made the responsibility of renowned Danish designer, Jesper Mathiesen. The design goal was a bottle as elegant as it is functional. “It was very important to maintain focus on the contents, the water, rather than the packaging,” explains Bender.
Then there was the challenge of maintaining the water’s silkiness. Given the fact that oxygen molecules are tiny and illusive, a dual-component screw cap was specified, then covered with a separate capsule. This unique closure system insures a completely oxygen-tight bottle with remarkable consistency.
Available since May of 2005, you’ll continue to see a lot of Iskilde as the taste of this rare treasure is discovered by gourmets and fine water lovers around the world.
Brands in the News
Three leading United Kingdom bottled water companies Danone (UK & Ireland) Waters, Ltd., Nestlé Waters UK Ltd. and Highland Spring Ltd. have aligned interests to launch the Natural Hydration Council, a bottled water industry association, according to an August 29 press release. The council's "aim will be to provide authoritative information and advice for researchers, government, the industry, media and public about the economic and social value and impact of bottled water."
Evian Les Petits debuts in Canada
Evian has launched a new, smaller bottle of water -- with kid-friendly graphics . The 330 mL mini bottle was designed to fit neatly into a kid's lunchbox, and designed to fit a child's grip. Six-packs of Les Petits bottles will be hitting stores across the US later this month.
Bottled Water in the News
Fine Waters Pavilion at Tastings New York
Aqua Maestro is working with FineWaters to bring a comprehensive premium bottled water tasting Pavilion to the November 7-9th show at Pier 94 in New York. This annual culinary event will bring Chefs and individuals together in the Big Apple, for food and water pairings and focused water tastings. Aqua Maestro will be supplying many of our brands, including the featured water this month, Iskilde. For more info on the show click here.
Congress Returns: Bottled Water on Agenda
The U.S. Congress will return to Washington, D.C., this week and bottled water is on the agenda in both the House of Representatives and the Senate. Hearings on the "Quality and Environmental Impact of Bottled Water," as well as the Great Lakes and St Lawrence River Water Resources, will be on the docket. The IBWA will be in attendance and have already been working with members of Congress. We will include follow up information in subsequent editions as any pertinent news becomes available.
Testing reveals MEDS in Tucson, AZ, Water Supply
Trace amounts of mood-stabilizing drugs, chemicals injected before X-rays, disinfectants and antibiotics were found in a Tucson Water drinking-water well. It is important to note however the trace amounts did not pose a health risk and were miniscule quantities. The city is monitoring the wells and performing tests above and beyond standard State and Federal requirements. Reading the title without reading the article could be very misleading, although this is another example of why bottled natural water still remains popular. (thank goodness). The full article can be read here.
Where does it stop?
Airlines are going to extreme lengths to shed vital pounds from their weight to save fuel as oil prices rocket. British Airways and Virgin Atlantic have already reduced the amount of potable water on flights, and are now looking at reducing the quantity of bottled water.
NY's Bigger Better Bottled Water Bill is Back
Last month we reported the NY Bottled Water Bill failed to gain traction in the NY State Senate. A newly revised bill is now making its way through the State Legislature and will at least be discussed further, although no immediate action is expected. This bill would result in a 5-cent refundable deposit on non-carbonated beverages such as bottled water, iced teas and sports drinks.
MOM's - My Organic Market Bans the Sale of Imported Bottled Water
ROCKVILLE, Md., Aug. 19 /PRNewswire/ -- MOM's - My Organic Market, the Washington metro area's homegrown organic grocery chain and leader in sustainability initiatives, announced it will stop selling all bottled water products that are not sourced and bottled domestically.(enough about this one…it goes against our grain)
Again, bottled water to the rescue…
We feel somewhat compelled to highlight some of the efforts of those same bottled water companies that are always receiving the scrutiny relative to the ongoing battle between being green or being greedy. Too many articles make the news about the negative impact of bottled water and not enough said about the positive aspect. (Almost sounds like the ongoing Republican vs. Democrat media twists, but we'll stay out of the politics)
Hurricane Gustav has just recently hit the gulf coast, Hanna has dumped multiple inches of rain on the east coast, Ike heading into the Gulf of Mexico, and Josephine has dissapated in the Atlantic. (I don't suppose we have to remind you, Aqua Maestro is in South Florida)
As a result of the constant barrage of weather related, or natural disasters, such as hurricanes, floods and fires, it is important to recognize those saviors providing fresh water to those in need. We continually mention these events, but the good deeds warrant that mentioning. Some excerpts of news briefs are included below, and highlight the need for bottled water.
• Taken directly from the US Department of Health and Human Services, under Hurricane Preparedness tips… "You cannot assume that the water in the hurricane-affected area is safe to drink…
• Nestle Waters North America has donated 222,234 half-liter bottles of Ozarka(R) Brand Natural Spring Water to citizens and disaster relief workers affected by Hurricane Dolly
• More Than 300,000 Bottles of Water Donated to Support Displaced Citizens and Volunteer Relief Workers along the Gulf Coast in response to Hurricane Gustav
• Diageo, the world's leading spirits, beer and wine company, had pre-positioned two industrial-sized generators, along with bottled water on the edge of Hurricane Gustav's strike zone.
• Niagra Bottling is providing water to state and federal emergency management services.
Did You Know?
Small Dog Owner Alert…
The tearing and staining of the eyes most notably on small, light or white colored dogs is caused by excess tearing, and the subsequent growth of a bacteria and yeast infection. This dark red or brown staining will diminish or disappear completely if you offer your dog a bottled natural water. Now, we are not trying to be pretentious, or imply we know more than your local veterinarian, however, on more than one occasion it has come to our attention that offering your pet a quality bottled water will do the trick.
Hmmmm, this seems to become an argument for the inherent qualities of the water. Tap water may in fact be "ok" to consume, however, the small delicate bodies of our canine friends do in fact react from it, and there is a noticeable improvement in the well being and health of your small dog. We wonder what the difference might be in the human body? Just food for thought.
Believe it or not…
We weren't sure if we should put this in the "news" section or a section all its own… perhaps the "why didn't I think of that" section, but the newly formed Fria Beverage Company has just come out with a new product. Now available in local Tucson, AZ, markets and convenience stores. Fria Frozen Water is available in the 1, 2 and 3 liter sizes. You may have a homemade version already, but Tucsonans are taking to this new concept. For individuals working outdoors in the heat, they can keep it with them throughout the day to drink as it melts.
On the Tech Side…
Study: Arsenic In Drinking Water Could Lead To Diabetes
A recent study conducted by Ana Navas-Acien, of the Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland and colleagues found that levels of Arsenic in tap water are higher than the 10 micrograms recommended as a maximum by the US Environmental Protection Agency. This finding supports the hypothesis that low levels of exposure to inorganic arsenic in drinking water, a widespread exposure worldwide, may play a role in diabetes prevalence. Results of the study may be found in the Journal of the American Medical Association.
For more information click here.
Water from air?
Aqua Sciences is redefining water harvesting technology, according to a recent article in Wired Magazine. The firm, now under government contract to hydrate U.S. soldiers in Iraq, has developed a product which creates water out of thin air "virtually everywhere." Atmospheric water extraction machines can be furnished and installed in disaster sites, urban, rural and isolated communities to capture, purify and dispense water of superior quality on demand. Current machines can provide between 350-1,200 gallons of water per day with a target price of approximately $0.25 per gallon.
For more info click here.
To order, please call or email Alexis Donney-Brillinger in the Private Client Division 561 392 3336 x 100; firstname.lastname@example.org.
Wholesale inquiries should be directed to Shirley Costanza, email@example.com.
Agua de Piedra
Located in north eastern Mexico, specifically, Monterrey, in the state of Nuevo Leon. The water basin is in La Huasteca, a part of the Sierra Madre Mountains. The source was discovered more than 100 years ago, and up to now has remained mostly untouched. The unique flavor can be attributed to the formation of the rocks, natural filtration and its high location in the Sierra Madre Mountains.
Look for this water to be added to our portfolio any day now.
If all the world's water were fit into a gallon jug, the fresh water available for us to use would equal only about one tablespoon.
Less than 1% of the water supply on earth can be used as drinking water.
A person must consume 2 litres of water daily to live healthily. Humans drink an average of 75,000 litres of water throughout their life.
In a 100-year period, a water molecule spends 98 years in the ocean, 20 months as ice, about 2 weeks in lakes and rivers, and less than a week in the atmosphere.
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