San Pellegrino
San Pellegrino mineral water flows from a thermal spring at the foot of a dolomite mountain wall towering above the Brembo River in the Italian Alps. The town of  San Pellegrino Terme is located near Bergamo some 25 kilometers northeast of Milan.

The properties of  San Pellegrino® Sparkling Natural Mineral Water were renowned as early as the 12th century. Legend has it that Leonardo da Vinci visited the source while living in Milan. Da Vinci is credited with making the town of San Pellegrino famous. He wanted to try its “miraculous water,” and in 1509, dedicated extensive studies and penned a lengthy treatise to water. Use of the water for therapeutic treatment, however, did not begin until the 18th century, due to the difficulties in reaching its remote location. An analysis first done in 1748 demonstrates a composition that is surprisingly similar to that of today.

In 1839, the San Pellegrino Spring has become a renowned tourist location. The spa was created, and one can now relax their ills in the tubs, showers, adjacent spotless marble rooms and plentiful recreation areas.

In 1899, the societa Anonima delle Terme di  San Pellegrino was founded to commercialize the water. Over the course of the year, 35343 bottles were prepared, and 5562 of these were shipped. By 1908, almost 10 years later, San Pellegrino was being distributed in all of the main European cities, as well as Cairo, Tangiers, Shanghai, Calcutta, the US, Brazil, Peru and as far away as Australia.

In 1999, San Pellegrino Spa became part of Nestlé Waters. In 2005 San Pellegrino hit a new record of over 500 million bottles sold all over the world. Today, San Pellegrino® Sparkling Natural Mineral Water is the number two sparkling bottled water brand imported into the United States.

Water In The News...
Beverage of Choice...
More people in the United States have stopped drinking traditional sodas. So, what do they consume instead? According to research by Nestlé Waters North America:
• 51% choose non-flavored bottled water
• 12% opt for sweetened or enhanced water
• 3% switch to sparkling water.

Also as noted by Nielsen figures, this year, in the UK, following their recent heatwave ending July 13, an extra seven Olympic swimming pools of bottled water were sold compared to the first two weeks of July 2012… Consequently, bottled water overtook cola as the largest soft drink sector by volume."

Drinking Water Potentially Making People Smarter
A recent study conducted in London, England shows that drinking water may help improve mental performance, according to Fox News. Participants were set up to take a battery of cognitive tests, but before doing so they drank 24 ounces of water. The findings showed that these participants performed better on a test that measured reaction times compared with those who did no drinking, stated the article. Researchers believe the sensation of thirst could affect the focus needed to complete the task at hand; therefore, the quenching of thirst allowed the participants to remain focused.

Six Healthy Reasons to Drink Water
A recent article posted on WebMd outlines six healthy reasons for why people need to drink clean water, claiming it is essential to your well-being. Joan Koelemay, RD, dietitian for the Beverage Institute, an industry group, noted in the article that people should, "Think of water as a nutrient your body needs that is present in liquids, plain water and foods. All of these are essential daily to replace the large amounts of water lost each day."

Here is a list of six reasons to rehydrate everyday:

  • Controlling calories
  • To help balance fluids
  • Help energize muscles
  • Keeping skin looking good
  • To maintain a normal bowel function
  • Provide your kidneys some relief

It's an extensive article on the benefits of water, if you'd like to read it; click here.

Noteworthy of a Mention
Ray's and Stark Bar, located inside the Los Angeles County Museum of Art, introduced a 43-page water tasting menu that spans 10 countries and prices bottles anywhere from $8 to $20. The menu is listed in alphabetical order by country of origin and rates the water on a scale of sweet to salty, smooth to complex.

The restaurant's general manager, Martin Riese, serves as the first and only water sommelier in the United States. Riese hails from Northern Germany, close to the Danish border. "Where I'm from, it's the North Sea and the Baltic Sea. There's a lot of water there. For me, it was always what I loved because this is the element that everything starts with," he said. "Without water - and everybody knows that, as well - we couldn't live. Water is the most important element in our life, and it's responsible for life."

Aqua Maestro supplies some of the waters used by Rays, and has worked closely with Martin Riese, on other water menu's, including that of Victoria and Alberts Restaurant at the Grand Floridian Hotel in Walt Disney World.

Brands In The News...
PepsiCo to Offer Line of Premium Water
PepsiCo plans to jump into the premium bottled-water market with a drink called Om, following the popularity of Coca-Cola's Smartwater.

Do You Know This Guy?
We liked his shelves of bottled water, but it's Stephen R Kay VP Communications, IBWA (and his office looks very much like ours).

In The Learning Corner
Measures commonly used for water bottles:

On The Lighter Side
Tough New Yorker Can't Open Water Bottle
We're sure this isn't the way he wanted his 15 minutes of fame.

Click Here to Play Video (It's worth seeing)

World renowned for the healing characteristics of its Premium natural sparkling brand, Biliner has now introduced a lower TDS (194mg/L) still water. Biliner Royal Class flows from the same region in the Czech Republic as its famous sister brand.
Order your glass of water by the molecule next time. In one glass of water, there are about 8,000,000,000,
(8 septillion) water molecules.

"Water" was the first word that Helen Keller learned.   "Water" was the last word spoken by President Ulysses S. Grant.

Heating water is the second largest energy user in the home.

Running a faucet, waiting for water to get hot or cold can waste up to 5 gallons per minute.

One-Acre Ft. is the amount of water necessary to cover one acre of land to a depth of one foot deep.  It is equal to 325,851.45 U.S. gallons