Be Prepared South Florida !!!!
Aqua Maestro has taken steps to help our devoted South Florida customers. The threat of hurricanes is always looming over our heads in South Florida, so we are making it easy to be prepared this season. We are offering Deja Blue a purified drinking water owned by the Dr Pepper Snapple Group of Plano Texas.

During the hurricane season, South Florida customers ordering any of our Fine Waters, can purchase a minimum of 3 cases of Deja Blue at the extremely low price of $5.10/case. This water regularly sells for $7.90/cs., and is packed 24/500ml bottles. Also, you can feel good about the fact that Deja Blue has taken 35 percent of the plastic out of its bottles and closures, and even the labels are printed using an eco-friendly printing process that is second to none.



BORSEC

Borsec is situated in the Eastern Carpathian Mountains of Transylvania, and is one of the most renowned curative spas in the subalpine, windless, peat-rich county of Harghita, Romania. It is listed in the country's register of historical monuments. Bottling of Borsec commenced over two hundred years ago, and since modernization in 1992, the facility outputs two million liters per month of its legendary "Regina Apelor Minerale SA Borsec" (Mineral Water Queen Borsec). The curative properties of the water were already known in the 1600s, and for centuries it was transported by carts in wooden casks to be served in the Royal Court in Vienna. It was Emperor Franz Josef who dubbed Borsec the "Queen of Mineral Waters." The pH, although slightly acidic, is near enough to neutral to distinguish Borsec from other naturally carbonated waters whose carbonic acid origin tends to create much lower final pH levels in the harvested water. The Calcium is high at 310 milligrams per liter. Magnesium and Bicarbonate - are robust at 97 and 1,800 milligrams respectively. However, the Sodium level is very low for a high mineral water at only 53 milligrams per liter. Traditionally, Borsec has been helpful for circulatory disease, anaemia, disease of the endocrine glands, nervous disease, rickets, renal disease, diabetes, and even for obesity. It's most popular use today is as a super-healthy drinking water. Borsec was awarded a GOLD medal at 2004 Berkely Springs, WV USA International Water Tasting event, for carbonated waters.





Water in the News
IBWA Sees Momentum Shift In Public Perception
The International Bottled Water Association (IBWA) sees signs of a "shift in momentum" away from bottled water bans toward more public support for bottled water products, according to a recent press release.

The IBWA cited three different actions that point to this recent momentum shift: The nullification of an attempt by Concord, Mass., to ban bottled water sales; the reversal of the state government's anti-bottled water purchasing policy in Virginia; and an abrupt end to a controversial proposal to ban the sale of bottled water at outdoor venues controlled by San Francisco.

"These recent actions clearly demonstrate a shift in momentum for consumers. This July, we saw three major anti-bottled water initiatives fizzle out…" according to Tom Lauria, IBWA?s Vice President of Communications.

In a separate response to comments coming from officials in Orrville, OH, pertaining to drinking municipal tap water as opposed to bottled water, Mr Lauria puts it in perspective.

"Drinking plenty of water is important, be it from the tap or bottle. What Orrville officials may not realize is that bottled water companies compete directly with other packaged beverages on the grocer's shelf or in the convenience store cooler. We don't view multi-functional, multi-purpose tap water as "the competition." People also enjoy and benefit from convenience and since drinking water is very important for good health, people often will drink bottled water in the car, at the park, on a picnic and in many places where tap water may not be easily available. Millions of people enjoy both bottled water and their own tap water, depending upon conditions. It isn't an "either/or" proposition. It's hot out there, folks, so please drink plenty of water in the format of your choice."

Reading, Writing, Arithmetic and Bottled Water
A recent report by The Nielsen Company forecasts a modest increase in dollar sales on Back to School items, up 1.7 percent to $2.6 billion, although unit sales are projected to drop. The July – September Back to School season is important for the office/school supply category, generating nearly 40 percent of annual dollar sales and more than 50 percent of annual unit sales for the $7 billion office/school supply category. Nielsen forecasts bottled water, now a related Back to School category, to grow 3.57 percent on a dollar basis, outpacing juice sales. Once considered a discretionary item, bottled water is increasingly consumed as a staple, driving its growth.


Mixed Results For Bottled Water Bills
A panel in Massachusetts had approved a bill that would add bottled water and sports drinks to the state's nickel-redemption program. The Bill however failed to gain approval in the States Senate. Advocates of the bill, say it would raised revenue and reduce litter, however, opponents say it is just a tax that would have ultimately raised the cost of beverages.


…and In Virginia, Bottled Water Ban Reversed
Virginia Gov. Bob McDonnell has reversed the recently imposed ban on single-serve bottled water at official functions and meetings, according to a press release from the International Bottled Water Association (IBWA). According to Governor McDonnell’s Communications office, “This governor is not going to put in place mandates that hurt Virginia industries.” His reversal of a directive by the previous governor is effective immediately.

Brands In The News
Danone SA recently stated sales of its yogurts, bottled water (Evian and Badoit) and baby foods would grow faster than expected this year as strong demand in Asia and developing countries helped its first half earnings rise 10 percent. Bottled water contributed 3.7%.

7-Eleven is testing the biodegradable water bottles of Green Planet. "Plastic" bottles from Green Planet are actually made from plant starch, not petroleum, and every 72 bottles produced saves 1 gallon of oil. (this month’s plastic Water of the Month)

Believe It Or Not...
It was back in April 2009 we reported about Plastiki, a vessel made of 12,000 recycled bottles. Its plans were to set sail from Sausalito, CA and sail to Sydney, Australia. Well, it took a little longer than anticipated, but we are happy to report, the crew made the journey successfully. Click here for more about their journey



The average person in the United States uses 80 to 100 gallons of water each day. During medieval times a person used only 5 gallons per day.

Ancient Egyptians treated water by siphoning water out of the top of huge jars after allowing the muddy water from the Nile River to settle.

Hippocrates, known as the father of medicine, directed people in Greece to boil and strain water before drinking it.

The first water pipes made in the U. S. were fire-charred, bored-out logs.

Pure water has no smell and no taste, it also has a pH level around 7.