Hildon Natural Mineral Water comes from beneath the chalk hills of the beautiful Hampshire countryside in the South of England. The water is wholesome, naturally filtered and crystal-clear. It is free from pollution and has a stable composition, being naturally low in sodium. The water is bottled at the source and whether it is delightfully still or gently sparkling, it has a distinctive, delicious taste.

Hildon's beautiful understated bottle is served at scores of first class hotel and resort properties, is seen on the dais at the Ryder Cup when the event is played in the UK, it graces picnic tables at polo matches, and is allegedly first choice at Buckingham. The chemistry of Hildon features good levels of Calcium and Bicarbonates. According to the company, the Nitrate level is 6 milligrams per liter.

There are strict rules governing the labeling of water as Natural Mineral Water, Spring Water or Bottled Water. Water sold as Natural Mineral Water must originate in an officially recognized spring, be microbiologically wholesome and have been protected from all risk of pollution.

The original Hildon bottle was created in 1988. Its design was based on the classic Bordeaux shape with its distinctive high shoulder, which originated in the early 19th century. Hildon has always had a close association with the wine trade and is the first choice for cleansing the palate at many prestigious wine tastings.

Water in the News
What’s Going on in Washington
The bottled water industry is facing unprecedented and unwarranted criticism from activist groups, legislators, mayors and certain media outlets concerning the safety of both bottled water and the containers used to package bottled water, and their alleged impact on the environment. Consumer advocates say companies that sell bottled water should be required to provide more information about where the water comes from and how it is treated. The Food and Drug Administration has limited power to demand increased label information.

The IBWA is in the forefront of the fight against the critics in the media and in opposition to initiatives being considered by elected officials across the country that are the fallout of the assault on bottled water. Joseph K. Doss, president of the International Bottled Water Association, said, “Bottled water is frequently tested throughout its production,” and “Consumers interested in what’s in the bottle can get information directly from the company,” he added.

On July 15, US Rep. Earl Blumenauer, D-OR, introduced the Water Protection and Reinvestment Act (HR 3202), which would levy taxes on many water-related products to establish a $10 billion annual fund to fix aging drinking water and sewer systems. The bill calls for a 0.15 percent tax on any corporation earning a profit of more than $4 million a year. Manufacturers of any water-based beverages, excluding alcohol, would see a 4-cent tax per container.

Representatives of the industries that would be hardest hit by the proposed fees said they feel unfairly targeted. Joe Doss, president and chief executive of the International Bottled Water Association, is quoted saying the proposal singled out one product category, while other water users wouldn’t see tax increases.

In a separate congressional hearing, titled “Regulation of Bottled Water,” Rep. Bart Stupak, (D-Mich), chairman of the oversight committee, stated “Neither the public nor federal regulators in the United States know enough about where bottled water comes from or how it is made safe.” He continued. “The majority of consumers purchase bottled water because of perceived health and safety benefits, but they actually know very little about the quality of the water they are buying. I don't think we have to wait for a deadly outbreak of disease!" said Rep. Stupak, holding aloft a bottle of Coca-Cola's Dasani water.

In reponse to the hearing, and stepping up to the plate, Dana Milbank, a columnist at the Washington Post had an interesting way of describing the recent hearings going on in Washington. In his own words, “The nation is entangled in two wars, a deep recession and a flu pandemic, and the people's representatives are hard at work investigating the menace of . . . bottled water?

Stupak had found the enemy, and it is Evian. And Poland Spring, and Aquafina and the rest. He even banished from the hearing room the bottles of Deer Park that are usually provided for members and witnesses.

Click here to read the Washington post article.

Click here for the Congressional hearing info.

Rebuttal Time:
Month after month we include excerpts of those attacking the bottled water industry. We include those articles to remain “Fair and Balanced” if we may steal a phrase from a popular US news station. So, in an effort to provide you with a few pertinent facts we have included a few video links which have been offered by “Bottled Water Matters,” which is the advocating arm of the IBWA.

Bottled Water: There When You Want It

Recycle This Bottled Water Video

The Real Facts About Bottled Water

In the year 2000, the average weight of a plastic water bottle was 18.90 grams.  It has declined consistently on an annual basis and by 2007, the average weight of a PET water bottle was 13.83 grams. Companies are now working on reducing that number even further. With projected weights by 2010 of about 7 grams.

In retrospect, the same size Coca Cola bottle was 28g and is currently down to 24g. Pepsi says they are working on a new package which will reduce the PET content to about 10.7 grams

InterBev Dates Set for 2010
The American Beverage Association (ABA) and the International Bottled Water Association (IBWA), co-sponsors of InterBev 2010, announced the show will take place Sept. 22-24, 2010, at the Orange County Convention Center in Orlando, Fla.

Brands in the News
Evian Roller Babies
Evian Natural Spring Water unveiled a new advertising campaign and a new signature message, "Live Young." The worldwide kick off began with a viral pre-launch and online infiltration via YouTube. If you haven’t seen the video of Evian’s Roller Babies, it’s worth a minute of your time. [watch it here]

Nestlé - AriZona Tea Waters
Nestlé Waters North America forges partnership with US-based AriZona Beverages to launch a new line of organic tea-infused waters, AriZona Tea Waters

Info for Around the Water Cooler …..
Why Does Bottled Water Have an Expiration Date?
The answer doesn’t date back 100 years ago, as you may think. Actually, as recently as 1987, a NJ state law required all food products sold there to display an expiration date of two years or less from the date of manufacture. Labeling, separating and shipping batches of expiration-dated water to the Garden State seemed a little inefficient to bottled water producers, so most of them simply started giving every bottle a two-year expiration date, no matter where it was going.

The U.S Food and Drug Administration has never established or suggested a limitation on the shelf life of bottled water as long as it’s produced in accordance with regulations and the bottle remains properly sealed. Makes sense, because it’s, you know…water. Even New Jersey has caught on to this fact and amended the law a few years ago. But the expiration date has been an industry norm for so long that many producers have just kept it on there. So if you happen to notice a bottle of water expiring, it doesn’t mean it will immediately go bad.

To order, please call or email Alexis in the Private Client Division – 954 735 4040 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Doug, 954 735 4040 x 101; dd@aquamaestro.com.

Water expands by 9% when it freezes. Frozen water (ice) is lighter than water, which is why ice floats in water.

17,000,000 households use private wells for their water supply.

Water regulates the earth's temperature (it is a natural insulator).

2 gallons of water is used to brush your teeth?

Jean-Pierre Bakery
Durango, Colorado