In a region where water has been famous for its beneficial properties since antiquity, the Volvic valley has kept the qualities of its water a deeply buried secret for centuries.
Volvic water is drawn from the heart of the Parc Naturel des Volcans d'Auvergne in central France, a protected environment, free from industry and intensive farming. The ancient "Temple of Mercury" crowns the summit of the famous Puy de Dôme, proving the volcanoes have been recognized and revered for centuries.
Volvic water is created by rainwater that seeps very slowly underground through porous layers of puzzolana and fissured lava down to the impermeable granite bed on the old valley bottom. When it reaches the impervious bedrock, the water slowly flows downstream where it is captured over 90 meters deep.
Volvic water is drawn from deep inside the lush, green ancient volcanoes of the Auvergne in France. Specifically, taken from the Clairivic spring in the Massif Central region
Volvic, as the name implies, has a volcanic geological basis, most evident in its 30 mg/l level of Silica, one of the world's more potent mineral water sources for this element. The perfectly neutral pH of 7.0, and overall low 109 mg/l total mineralization, makes Volvic a special water, truly unique in its chemistry. At 6.3 mg/l, the Nitrate level is a little higher, but in the case of Volvic, this slight excess is probably offset by the water's virtues.
IBWA Security Alert…..
The U.S. Department of Homeland Security (DHS) met by conference call on Thursday, May 27, 2010 with representatives from the nation’s critical infrastructure/known resource (CI/KR) industries. The International Bottled Water Association (IBWA) was included.
DHS urges all Americans to be vigilant over the next few months due to unprecedented levels of activity being detected by the intelligence community. Recent events, including the attack on Fort Hood, Texas, the Christmas Day incident on a Northwest Airlines flight in Detroit, and the Times Square bomber in New York City, indicate planned attacks by individuals or very small groups often not associated with larger terrorist organizations. Although no specific threats were mentioned, water, obviously, is a vital resource.
Water in the News
Boston Struggles With Bottled Water Shortage
Bottled water manufacturers stepped up production Sunday, May 3, as they rushed to supply the greater Boston area. A major break in a pipe that pumps drinkable water to residents, cause the disruption. More than 2 million residents were under notice from the state to boil water. Ironically, only 48 hours earlier, Concord, Mass. voted to ban all sales of bottled water. They have since reconsidered, and although the law remains on the books, they have chosen to not enforce it.
Beverage Innovation Awards to Debut at Interbev 2010
The American Beverage Association (ABA), International Bottled Water Association (IBWA) and FoodBev Media today announced an agreement to create the InterBev Beverage Innovation Awards. The Beverage Innovation Awards will recognize new ideas and best practices in every sector of the American beverage industry. "This awards program will shine a spotlight on American bottled water and other beverage companies and how they continue to demonstrate a clear commitment to their consumers by substantially expanding the choice of beverages available in the marketplace, as well as exhibiting leadership on important social issues," Joseph K. Doss, IBWA president and CEO, said.
Bottled Water Industry Maintains Market Share
The International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC) have released statistics showing that the bottled water category’s overall share of the liquid refreshment beverages marketplace held steady at approximately 29.2 percent in 2009.
The overall consumption of bottled water has dropped slightly 2.5 percent but the rate of decline is less than that of the total U.S. refreshment beverage market, which dropped 2.7 percent in 2009.
The New Gourmet Delight Bottled Sea Water
Purifying sea water is not a new concept; however, this particular water adds a new twist. It’s not for drinking, but rather cooking, and it’s making its way to gourmet restaurants on the Outer Hebrides Islands, off the coast of Scotland. This is the idea of Andy Inglis, a former United Nations official, who was inspired after helping his daughter research a project for homework. The sea water is extracted from the sea and passed through a filter which removes any particles of sand, dirt and rust before being brought by tanker to Dunbar where it is tested to ensure it passes European standards for safe drinking water. The saltiness remains, which is why it is being promoted as a water to cook with, and not to use to quench your thirst. Cooking seafood and other dishes in a naturtal sea water adds to the freshness and authentic taste. The water can also be sprayed on salads and used to cook vegetables as a healthy alternative to salt.
Brands In The News
In Cascade Locks, Oregon, Nestlé is trying to tap 100 million gallons of water annually for its Arrowhead water brand from a new springand keep the environmentalists happy, too. A key is proving that water drawn from the spring, which currently supplies a hatchery that raises Idaho Sockeye Trout, can be replaced with municipal well water, with no harm to the fish.
Nestlé is running a one-year test here to raise 700 rainbow trout in a tank filled with well water. "We are accused of mining water, which would suggest we are depleting a resource," says Kim Jeffrey, chief executive of Nestlé's North American water business. "But instead, we take water in a sustainable way. The notion that we just take what we want is simply not factual."
Bottlers say bottled water represents a small share of water use and is typically tapped in a sustainable way, a view which has been backed by independent hydrologists.
Danone Waters, (Evian) are launching a nationwide awareness campaign in June highlighting the importance of hydration over the summer months
A Little Recognition Due…
Winn-Dixie Water Sales Help Wounded Warriors
Winn-Dixie Stores, Inc. has formed a partnership with two of its vendors, Niagara Bottling and Silver Springs Bottled Water, to raise funds to assist veterans injured in the wars in Iraq and Afghanistan.
The promotional packaging appropriately depicts the U.S. flag and a bald eagle, and each bottle sports the Wounded Warrior Project’s logo of a serviceman carrying an injured comrade. A portion of the profits will be donated to the organization, up to $100,000.
The first federally protected area in the nation's history, Hot Springs National Park features amazing 143° thermal waters, rich history and beautiful architecture.
Waterfalls don't freeze completely because of the tremendous volume of water that never stops flowing. However, the falling water and mist create ice formations along the banks of the falls and river.
Water polo has been part of the Summer Olympics program since the second games, in 1900
There are more than 1,000 waterparks in North America.
The tallest raft-ride waterslide is 11-story tall at Beach Park, Fortaleza, Brazil.