San Benedetto

San Benedetto Mineral Water comes from glaciers in the Dolomites, part of the Italian Alps in North Eastern Italy. After flowing a great distance underground, the water, which was tapped at the surface in ancient times, is now drawn from 1,000 feet below, in an underground basin in the Veneto Plain. This ensures that all its original features are unchanged, and the natural balance of minerals and trace elements that is essential to our wellbeing remains uncontaminated.

San Benedetto was arguably the original favorite of the Republic of Venice, in vogue with aristocratic Venetian families during the Renaissance. It became known as the “San Benedetto Health Water,” and was consumed and appreciated for its curative qualities. Without question, San Benedetto is an elite, low-mineral delicacy that carries a 30 milligram per liter punch of Magnesium. The San Benedetto bottle is attractive, and is available in both still and sparkling versions.

San Benedetto, one of Italy’s Finest (and by the way, there are over 600 of them) has based its own growth on technological innovation. Today it has one of the largest bottling plants in the world.

Water in the News
Progression of the NY Bottle Bill
A coalition of bottled water companies, in mid May, filed a federal lawsuit challenging the constitutionality of new provisions in New York State’s Returnable Container Act (RCA), also known as the “Bigger Better Bottle Bill,” The coalition includes Nestlé Waters North America; the International Bottled Water Association, and Polar Beverages. The State’s expanded bottle bill was to take effect June 1, calling for extending the 5-cent deposit to single-serve containers of bottled water. Also of particular concern was a requirement that all containers sold in New York carry a state-specific UPC bar code. The provision was intended to prevent fraudulent returns, but many grocers, bottlers and breweries say it would wreak havoc on their production and distribution systems

The suit claims the requirement for a unique bar code on bottle labels is unconstitutional and also contends that the expanded bottle bill grants special exemptions to certain competitors. According to the IBWA, “While the new bottle bill applies to nearly all forms of bottled water, including flavored water, vitamin water and water containing artificial sweeteners, it creates an exception for bottled water products that have sugar added. The new bottle bill gives no reason why water with sugar should not be covered by the law when all other forms of water are covered. The IBWA believes this arbitrary exception, which gives special preference to companies that sell sugar water products, violates the US Constitution’s Equal Protection Clause.”

Nestle Waters North America CEO Kim Jeffery stated "Nestle Waters North America has a history of supporting recycling efforts, and we support environmentally sound bottle deposit laws. We believe the best ones encourage recycling of all containers, do not hurt consumers, and do not favor special interests. The New York Bottle Bill fails all three tests…” …he continued, “We don't need to settle for one that discourages both healthy choices and environmental stewardship."

Fast forward to May 27, 2009, Judge Thomas P. Griesa granted a motion for a preliminary injunction, stopping New York State's Bottle Bill from commencing on June 1, 2009, and requested both sides provide further information for a reasonable timeframe in which to enact a workable effective date.

Comments Worth Reading by a Leading CEO
Nestles CEO, Paul Bulcke, who has been on the job for only one year, wants to make Nestlé “the recognized, leading, nutrition health and wellness company”

One of the main challenges he faces is to demonstrate Nestlé’s social responsibility. Growing disdain among consumers for water packaged in plastic has hit sales of Vittel, Perrier and Poland Spring while many of Nestlé’s competitors – most recently Cadbury and Mars – are signing up to certification schemes such as Fairtrade and Rainforest Alliance.

Mr Bulcke believes the backlash against bottled water is temporary. “Rationality is going to come back,” he says, arguing that water remains a healthy alternative to soft drinks and a safe source of hydration in developing countries. “It’s hard for me to understand that water is, all of a sudden, the paradigm of all evil.”

Sign of the Times….500 Apply for 11 Jobs
A bottled water plant in Greenville, TN has been flooded with job applications. Premium Waters, Inc. said that more than 500 persons applied for 11 jobs recently advertised at its plant.

Consumers Switching from CSDs to Water
A newly published report from consumer, media and market research company Mintel shows today’s adults rapidly switching from calorie-laden soda to other, often lighter beverages. 24 million more Americans drank bottled water in 2008 than in 2003. In the same time frame, Mintel estimates that the regular carbonated soft drink (CSD) market lost 15.6 million adult drinkers. Krista Faron, senior analyst at Mintel, stated, “As health and wellness awareness grows, more people are turning away from old-fashioned pop and looking for healthier, lower calorie drinks, as well as drinks that offer the functionality to meet their specific lifestyle needs.” For more info click here;

FDA Finalizes New Bottled Water Microbiological Rule
On May 29, 2009, the U.S. Food and Drug Administration (FDA) published a final regulation for a new bottled water microbiological standard. The new regulation will become effective December 1, 2009, and establishes a zero tolerance for E. Coli. in bottled water sources and finished product. For a number of years, IBWA has been urging FDA to promulgate a zero tolerance bottled water standard of quality for E. Coli.

Brands in the News
Coke Marketing “plant-based” Bottle for Dasani
Coca-Cola Co. is unveiling “eco-friendly packaging” for its single-serve Dasani bottled water brand in a move to appeal to consumers. The “PlantBottle” is made from a blend of petroleum-based materials and up to 30 percent plant-based materials. The bottles are made through a process that turns sugar cane and molasses into a component for polyethylene terephthalate (PET) plastic, and are fully recyclable.

Coke Announces Water for Olympics
Coca-Cola Great Britain, which acquired the Abbey Well bottled water brand last November and placed it under its Schweppes name, has announced that its Schweppes Abbey Well brand will be the “official” bottled water of the London 2012 Olympic Games

Berg Introduces their Glass Bottle
Truly a unique water, massive pieces of ice break off into the ocean in the form of icebergs that are harvested, melted and bottled under strict quality conditions in order to preserve the water's natural qualities. Originally only available in plastic (PET), Berg has recently introduced their exceptional glass bottle. The frosted glass gives the appearance of ice over a clear bottle.

Believe it or not….
Does this belong in the “Believe it or Not” section or "On the Tech Side” section? You make the call. In our December issue of the Fountainhead, we reported the Space Shuttle was preparing to produce its own drinking water. The source of the water is what made the news.

On May 20, as the picture shows, astronauts aboard Expedition 19, toast the beginning of a new era. A urine processor is designed to turn urine produced by crew members, and condensate from the space station’s atmosphere, into clean drinking water.

Urine from the crew toilet is stored in a tank and then boiled to collect its water vapor. Remaining contaminants are discarded. The water vapor is then mixed with vapor from condensation inside the space station, much of it from astronauts’ sweat, and is finally filtered for consumption. The system can make about six gallons in six hours when six crew members are aboard. "Cheers" guys.

To order, please call or email Alexis Donney-Brillinger in the Private Client Division – 954 735 4040 x 100;

Wholesale inquiries should be directed to Shirley Costanza,
954 735 4040 x 101;

Venga stands alone in the RTD (ready to drink) non-carbonated category. The unique qualities of this product begin with a formulation of Swiss Alpine water carefully infused with select teas, real fruit juices, vitamins, minerals and life-enhancing antioxidants. No artificial ingredients, HFCS (High Fructose Corn Syrup), or preservatives. Currently, available in 6 flavors, as shown above, and a 7th (Immunity Defense) on the way, watch for this product to be added to our new functional beverage category.

Longest swimming pool is the Orthlieb Pool in Casablanca, Morocco. The pool is 480 meters or 1,574 feet long and 75 meters or 246 feet wide. The Orthlieb Pool is filled with sea water and covers 8.9 acres.

On average a rugby player will lose 2.06 litres of water an hour

According to Guinness World Records, the most expensive bottle of water ever sold went for over £15,000 ($24,000) at auction in Dubai.

Human babies cannot produce tears until they are at least six weeks old

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