We’re glad it’s back! The Sangemini Group, an important leader in the Italian beverage industry, specifically water and soft drinks, had shut the Fiuggi bottling plant down for renovations. The project took much longer than anticipated, and we had many customers looking for their beloved water. We’re glad to let you know, the product is now back in stock.
In the hills just south of Rome, lies the small medieval town of Fiuggi. The obscure conglomerate of stone buildings gained renown as early as the 1300s, when Pope Boniface VIII claimed his kidney stones had been healed by the mineral waters that gushed forth from the nearby Fiuggi spring. Two centuries later they relieved Michelangelo of what he called "the only kind of stone I couldn't love." Soon the miraculous acqua di Fiuggi was being sent in bottles to all of Europe's royalty.
Fiuggi's water gushes out from two thermal baths and one of these: the Boniface VIII Spring is where Italians go to “take the water”. The fountains from which healing spring water is obtained are set within a large park. Locals and tourists alike used the surroundings as a meeting place for centuries to chat and discuss the news as they sip from the spring.
Fiuggi water is a natural, oligomineral water that pervades tufaceous (calcareous and siliceous rock deposits) hollows beneath the spas of Fiuggi. The scientific effect is a filtering action that purifies and reduces mineralization in the water, while creating a potent diuretic chemistry. Fiuggi is prescribed in Italy for expulsion of kidney stones, and supposedly inhibits their formation; it is also prescribed during preparation urinary calculosis procedures and post-op treatment. In all, there's little question that Fiuggi is beneficial for the kidneys and urinary tract, and it is also effective against uric acid in general, which is the basis of gout and uratic arthropathies. The water has a very acidic pH of 6.8 and a very low TDS of 122. Fiuggi was the official water of JUBILEE 2000, and it is rumored to be the choice at the Vatican.
Water In The News...
UAE Bans Bottled Water Exports
The UAE banned all exports of groundwater from the country. The ban is aimed at protecting the country’s reducing groundwater stocks, clearly a reasonable aim. It has now clarified that this includes bottled waters produced from groundwater sources.
However, take a closer look at the numbers. Everyone jumps on the bottled water band wagon!
The annual bottled water volume exported from the UAE in 2010 was 140 million liters, and not all of this is from groundwater. How does this number compare to the overall groundwater abstraction? There are various sources of information on this including from the Food and Agriculture section at the UN and also from the UAE government. Total groundwater abstraction in 2010 was around 2,000,000 million liters. So, the exports of bottled water are 0.007% of total abstraction.
Hmmm…sounds like the similar logic for banning water bottles to eliminate recycled plastic here in the US. (Also a contribution of less than 1%). Uh oh, we better get off our soapbox. Credit goes to Zenith International who provided the UAE numbers.
Massachusetts Town Bans Sale Of Bottled Water
Concord became the first town in the country to ban the sale of single-serving PET bottled water in April. The bottled water bylaw passed at this year’s Town Meeting bans the sale of non-sparkling, unflavored drinking water in single-serving polyethylene terephthalate (PET) bottles of 1 liter (34 ounces) or less in Concord on or after Jan. 1, 2013.
The law is still required to be reviewed by the Attorney General’s office.
It was the fourth year in a row the town has voted on some form of bottled water ban or another, but the first time it narrowly passed 403 to 364. Another potentially groundbreaking Concord regulation — one forcing cats to be kept on leashes while outside — the cats (and owners) were spared, and the vote did not take place due to the length of the bottled water debate.
The Other side…Bottled Water Battle
The sides are drawn. You can be “for” or “against,” but either way, the battle is heating up. While bottled water bans continue to pop up around the country, the bottled water industry is not taking this backlash lying down. Instead it has launched a marketing battle “to turn the public back onto plastic bottled water,” as the Ecologist puts it. The International Bottled Water Association (IBWA) has even launched a YouTube video against what it terms the “anti-bottled water activism on college campuses.” The video, titled, Student Activism: 101, paints college campus bottled water bans as a matter of “freedom of choice.”
To see their newest video, click here.
Brands In The News...
Nestlé Waters Claims Shelf Life Extension For PET Bottles
Nestlé Waters claims that a novel silica dioxide coating added to San Pellegrino PET water bottles will cut their weight, increase their carbon retention and increase their shelf-life by three months.
Nestlé reports a 5.6% increase in Q1 2012 sales to CHF 21.4bn, with the Nestlé Waters division posting 8% organic growth in the quarter
New, On The Tech Side...
Stackable PET Bottles
Ok, no, there’s not a new app for your iphone, but it is a pretty cool way to stack a bottle which was once unstackable. The new concept, Stack & Pack, designed by Sidel, provides the first stacking solution of its kind for mid-size bottle capacities from 250ml up to 1 litre. A deeper-than-usual concave indentation at the base of each bottle enables the neck of the bottle below to fit into the base of the bottle above.
Believe It Or Not
Stanley…The Cat…Loves Acqua Panna
This was recently submitted to us, and we thought we would pass it along. Apparently, there is a feline fan of the water. Click here to watch Stanley do his dance, and quench his thirst with Acqua Panna.
Each day the sun evaporates 1,000,000,000,000 (a trillion) tons of water.
"Spa's source is located in the valley of the Ardennes in Belgium. It was first discovered by ancient Romans and in 1583 was the first bottled water to be exported to King Henri II of France.
You need to drink 4-6 ounces of water for every 15-20 minutes of exercise.
If you lose 5% of your body’s fluid, you can find yourself facing heat exhaustion
Distilled water is intended to be used in processes where mineral buildup can cause problems, such as in running machinery or for cleaning.