Voss
VOSS premium water is bottled at an artesian source in the pristine wilderness of Southern Norway. VOSS is shielded from pollutants for centuries under layers of ice and rock. This pristine aquifer produces a naturally pure water, free of sodium, low in minerals and incomparable in taste. With a clean yet distinct taste and low mineral content, VOSS is recognized as one of the purest bottled waters available. VOSS has been tested to contain a TDS (total dissolved solids) level of 44, which is extremely low in comparison to other leading bottled waters.

Designed by the former Creative Director for Calvin Klein, the iconic cylindrical VOSS glass bottle has pioneered the ultra premium bottled water industry as the exclusive choice in purity, luxury and design. The award-winning bottle is inspired by the purity of VOSS’ untouched source and the simplicity of classic Scandinavian design. Distributed exclusively through high-end restaurants, hotels and select gourmet retail accounts, VOSS is available in Still and Lightly Sparkling in 100% recyclable glass bottle. VOSS continues its legacy as the leader in quality, taste and style with the introduction of three distinct high-grade plastic (PET) bottles available in Still in 850ml, 500ml & 330ml sizes. Inspired by the luxurious VOSS glass bottle, each PET bottle is specially designed to offer the functionality of durable PET while conveying the premium image of glass at a price that is sensitive to today’s market conditions.



A Holistic Approach to Sustainability:
VOSS has taken a comprehensive look at the lifecycle greenhouse gas (GHG) emissions for all their products, using the globally-accepted and non-profit-created Carbon Trust Methodology. VOSS has accounted for all GHG emissions from all stages of the product lifecycle, including raw material production, manufacturing processes, transportation of materials and products, and ultimate disposal. Additionally, VOSS has taken many internal steps to reduce environmental impact. For example, the VOSS Production Facility runs on 95% clean, renewable hydroelectricity; VOSS has reduced the amount of PET in its plastic bottles and incorporated environmental impact considerations into their vendor selection policy. Through these reduction projects, VOSS is now a Carbon Neutral product.



Corporate Social Responsibility:
Founded with generous support from VOSS, the VOSS Foundation is dedicated to providing access to pure, clean drinking water to Sub-Saharan African communities. The VOSS Foundation employs a unique approach that ensures local ownership and long-term sustainability through partnerships with trusted organizations on the ground, using appropriate technology to address the multiple water needs of a community. The VOSS Foundation’s primary targets are women and children with special focus on adolescent girls – an often overlooked and under-serviced demographic that is particularly at risk. For more information, please visit www.thevossfoundation.org

VOSS has also been the focus of a case study at Harvard Business School, documenting the start-up and rise to the top of the elite bottled water brands. We’re proud to say Aqua Maestro was also mentioned in their report. A bit of trivia, did you know that Madonna once refused to check into hotels that did not stock VOSS?





Water In The News…

2010 A Turn Around Year For Bottled Water



Should We Ban Bottled Water?
In 2010, there were over 1000 alerts issued requiring residents to boil their water before using. The chart below adds a little perspective to the frequency of this occurance.



Brands In The News…

Voss Named in USA Today Reader Poll
Fitting in with our featured water this month, a recent reader poll conducted by USA Today Travel found that Voss Water was the brand most travelers like to find at their hotel.

Voss More Expensive In Norway?
Voss water on sale in a local supermarket in Fitjar, Norway shows a bottle of the 800ml selling for NOK 44.9 (Norwegian Krones). That equates to $8.02 (USD) at the current exchange rate. However, keep in mind, the average unskilled worker in Norway earns NOK 115 per hour, or $20.50 (USD). So, maybe it's not so expensive afterall.



Danone Posts Increasing Sales
For the three months of 2011, Danone saw sales growth in its waters division of 13.3% to EUR718m (US$1.04bn). The division put in "an exceptionally good showing", the food and drink giant said, boosted by a 10.7% rise in volumes.

Believe It or Not

What do these shirts have in common? Besides the obvious Coca Cola logo, they are made from recycled water bottles, polyethylene terephthalate, (PET), or commonly referred to as rPET.


In The Learning Corner...

Q and A's About Mineral Water
What is mineral water?
Mineral water is water which has a high level of dissolved minerals(electrolytes). These minerals are acquired naturally by the route the water takes to reach the aquifer where it is found. Mineral water is considered healthier for you than R/O filter or deionized water because it provides the body with various electrolytes and the fluid necessary for proper body functions.

Is mineral water good for me?
Yes, mineral water is becoming the preferred method of balancing the electrolyte balance in your body naturally. Not only does mineral water replenish the necessary balance of minerals and water that the body loses naturally through every day activities it is also beneficial in increasing the body of various toxins and breakdown waste materials.

Does mineral water have any taste?
Yes, usually there are some taste qualities associated with mineral water. The taste of mineral water should not be objectionable and it should have a clean, fresh taste.

What mineral are good for me?
There are seven minerals that have a U.S. Recommended Daily Allowance established as essential for human nutrition.

Calcium - 1,000mg
Iron - 18mg
Phosphorus - 1,000mg
Iodine - 150mg
Magnesium - 400mcg
Zinc - 15mg
Copper - 2mg

Other minerals may be present and although not be considered essential for human nutrition, have been found to be beneficial for the general well-being of the individual. Some of these are Fluoride, Lithium, Silicon Dioxide, Potassium, Bicarbonate, Chromium, Silver, Zinc, Copper, Sulfates, Sodium, Chlorine, Chadmium and Selenium.

Can I replace regular water in the foods
I prepare with mineral water?

Yes, however some slight appearance differences may occur in some foods. Mineral water is especially healthy in preparing vegetables because it helps prevent the leaching of minerals and gives a livelier, fresher taste.

Other effects of mineral water
Mineral water has always been popular in some cultures, but has only recently been recognized by naturalists as being superior to other waters because it returns so many essential minerals to the body naturally. Science is now recognizing the value of certain minerals, such as magnesium and calcium, that when present in drinking water lowers incidence of heart disease by around 40% and fluoride which lessens the incidence of dental care.




When slightly acidic rainwater filters into the limestone, it moves horizontally. Over thousands of years, sections of the limestone rock dissolve, creating channels and caves. As those cavities grow, the overlying rock may collapse and form a sinkhole or a spring.


Today, there are more than 160 spa resorts using water therapy which are located in various parts of the country.

If your roses wilt, put the entire flower and stem in cold water for a couple of hours.

The tallest waterfall in the world is the Angel Falls. Angel Falls drops 3,212 feet (979 meters) from Devil Mountain in Venezuela. The waterfall was named for Jimmy Angel, an American flyer who discovered it in 1935 and crash-landed nearby in 1937.

Most Florida springs flow from the Floridan Aquifer, one of the most productive aquifers in the world. Florida has 27 "first magnitude" springs with a total flow of slightly more than eight billion gallons per day. By comparison, Floridians use 7.2 billion gallons of water everyday - 60% drawn from aquifers. That's more than any other state east of the Mississippi River