It was in the year 1851, when the winemaker Georg Kreuzberg bought a vineyard in an auction for 15 taler near Bad Neuenahr in the Eifel Region of Germany. He soon wondered why his grapevines on the land simply refused to flourish. A borehole in the vineyard showed that the carbon dioxide of a subterranean, mineral spring spoiled the grapevines. However, instead of cursing his bad luck, Georg Kreuzberg recognized his chance for a completely new business and reoriented himself to mineral water. With its opening in 1852, he named his spring after Saint Apollinaris, the patron saint of wines. The rest is history. Apollinaris has always been considered a luxury water, and was "bottled" in earthen jugs before the advent of glass bottling. The taste is undeniably strong and distinctive, and either you love it or you or don't. But those who drink Apollinaris do so religiously.
The red Triangle of Apollinaris is one of the most concise and also best known trademarks of Europe. It is also one of the oldest. The red triangle was already registered in England in 1885 as a trademark for mineral water of the highest quality. On October 1, 1894, the “Law for the Protection of Identification” came into force in the German Empire, and on the same day the Red Triangle and the claim “The Queen of Table Waters” were also protected in Germany.
Apollinaris, a naturally carbonated mineral water, is renowned for its health and curative powers. Although not tremendously high in Calcium compared with many other curative brands, Apollinaris is strong in Potassium, and Sulphate, and gangbusters in Magnesium and Bicarbonate at 130 milligrams and 1810 milligrams per liter respectively. Sodium is also high at 410 milligrams which adds to it's distinct flavor.
Water in the News
The Saga continues...
"Carrying bottled water is on its way to being as cool as smoking while pregnant," claims the video "The Story of Bottled Water," which debuted on YouTube last month and garnered more than 450,000 views.
Well, not so fast...we have provided excerpts of this heated battle, and let you make your own decision. However, not withstanding these negative comments, as we mention below in "Brands in the News," Nestles Water, the world's largest water producer, has stepped back into positive earnings reflecting continued growth in the bottled water segment.
The International Bottled Water Association accuses the video of "numerous false and misleading statements." "'The Story of Bottled Water' takes a very cynical view of the intelligence of consumers by depicting them as being duped and victims of industry," said Tom Lauria, IBWA's vice president of communications. "We think the opposite; that consumers are really quite thoughtful in selecting and enjoying a safe, healthy, convenient, calorie-free beverage that's delicious, refreshing and a very smart drink choice." Click here
Nestle Waters CEO Also Defends Company
Another attack on bottled water comes from a recent documentary called “Tapped”, a film criticizing the bottled water industry.
Filmmaker Stephanie Soechtig, wrapped up a 30-city tour in Greenwich, Ct., which just happens to be the home to Nestle Waters North America, one of the major corporations critiqued in the film. Chief Executive of Nestles Waters, Kim Jeffery, also lives in Greenwich and requested to be present to entertain questions. Read more click here.
Fiber, The Next Functional Water
Elevate Fiber Water, is a new entry into the enhanced water category. Each 16.9 oz. (500ml.) bottle contains 6g of soluble fiber and is available in Natural Orange and Natural Lemon flavors. ELEVATE is a "good source of fiber" and hydration for consumers looking to maintain excellent nutrition
Brands in the News
Nestle Waters has posted a return to growth in Europe in the first quarter of 2010. For the three-month period to the end of March, sales reached US$1.86bn, representing organic growth of 2.5% year-on-year.
The firm said high levels of growth led to market share gains, with strong performances from S. Pellegrino, Perrier and Contrex.
On The Tech Side
The Coca Cola Co. is using plastic bottles to get into the furniture business.
The Atlanta-based beverage giant teamed up with Emeco to make a chair made from at least 111 recycled plastic bottles. The "111 Navy Chair" debuted last month at the 2010 Salone Internazionale del Mobile, one of the top furniture trade shows in the world.
The chair available in regular or diet...oops, in red, snow, flint, grass, persimmon and charcoal colors is modeled after the original aluminum Emeco Navy Chair designed in 1944 for the U.S. Navy. Each one is stamped on the back with Coca-Cola's iconic logo.
The chairs don't come cheap. A six pack sells for $1380, which means one goes for $230. They hope to hit the market in June, and in the United States, the chair will be sold exclusively at Design Within Reach. The companies expect to use more than 3 million PET plastic bottles a year for the production of 111 Navy Chairs.
There are more than 64 rare and different formulas for water utilizing hydrogen and oxygen isotopes.
The word “SPA” is short for 'sanitas per aqua' in Latin, or “health through water” in English.
Artesian Water/Artesian Well Water is water drawn from a confined aquifer where water under pressure rises above the water table.
A carrot is 90 percent water.
There are 55,000 chemical "dump" holes across the United States, according to the EPA, that can leak contaminants into the water supplies in those areas.