We pre-empt our regular feature to bring you this breaking news….
Usually our Featured Water reigns in this opening position, but we were excited to convey this tidbit of information.

The news article read:
Vice President to Join Pope at Departure Ceremony
Pope Benedict XVI will be joined by Vice President Richard and Mrs. Lynne Cheney for the Farewell Ceremony at JFK Airport when the Holy Father concludes his Apostolic Journey to the United States on Sunday evening, April 20.

Well, adding to our distinguished list of clientele and on top of the “who’s who” list, Aqua Maestro was contacted by the Diocese of Brooklyn, which coordinated the ceremony, to provide the Pope and the Cheney’s with their favorite water for the occasion. Gerolsteiner (FH Featured water Jan 08) was the chosen brand, and we expressed a case overnight specifically for the event. We are honored to have been given this small opportunity to provide the water, and realize we have reached the pinnacle of visibility.

And now, our

A new category of bottled water
Flower essences help you stay calm, relaxed and relieve some of the stress and anxiety we all face as part of everyday life.

Each has a special combination of gently infused flower essences. The essences do not alter the pure taste of the spring water. A bottled water you can drink as your regular water (same quantity and frequency)

What's special about these products?
Balance for Women
Water uniquely designed to help women deal with the everyday situations that lead to:
– emotional tension
– stress
– nervousness
– self-confidence

Balance for travelers
Designed to help calm travelers yet keep them focused and help with:
– change in time zones
– motion sickness
– fear of flying/turbulence
– hydration - tiredness & fatigue
– fear - loneliness, isolation etc.
For those choosing to drive, this water helps with concentration, calmness and alertness

Balance for focus and concentration
– improve concentration & alertness
– help maintain attention
– promote a feeling of well-being
– helps with a sounder, less stressful sleeping pattern
– Suitable for all people but aimed at men and students

Balance for children
– Contains 4 Australian flower essences specifically selected for children.
– Flower essences are widely used to help maintain calm focus, concentration and attention.
– Aimed at 3-9yr olds but suitable for any age

All of the flowers used in Balance Waters are native Australian wildflowers - they are all non-endangered species. They are stronger than Bach flowers because they grow in a tough, harsh environment where they endure more heat and cold than in the UK. All of the flowers are individually, hand-picked from plants growing in the wild on private land.

The flowers come from plants that are:
– growing naturally and organically in the wild - they are not farmed or have no man made interference such as artificial watering, fertilization, pruning etc.
– only some of the flowers are taken from each plant to enable the plant to propagate
– the plants are remote - that is, not close to roads, power lines, towns or cities - away from any possible pollution source (this makes collection difficult at times because the water that the flowers are infused in, has to be taken to the plant)
– Some of the flowers come from very remote locations - Tall Yellow Top and Mulla Mulla both grow in the middle of the Australian desert (outback) and only come up after winter rains
– Some of the other flowers are incredibly delicate - Bush Iris only blooms for 24-48hrs and will bloom on time even if left in a completely dark room. That is, it has an amazing biological clock (circadian rhythms).
– The essence concentrates are stored in laboratory grade sterile containers in a cool dark storage area away from electro-magnetic radiation (wireless networks), noise etc.

Water Events
Premium Water Summit in Barcelona
As you read this, we are on the way to the Summit in Barcelona. We have mentioned this gathering in our prior issues, and as a reminder, it is being held May 5th and 6th. Aqua Maestro has already been contacted by numerous companies, all looking forward to this opportunity to share inside information about the fine bottled water business. We will give a full breakdown of the happenings in the next FountainHead.

News From Around The World
US Bottled Water Growth Continued in 2007
Americans are drinking more bottled water — individually and as a nation. Total bottled water volume in the United States in 2007 increased by 6.9 percent over 2006, as stated in a press release from the International Bottled Water Association (IBWA), the industry trade group, and Beverage Marketing Corporation (BMC), a beverage industry research firm. Per-person consumption also increased in 2007, from 27.6 gallons to 29.3 gallons, up by about 6.2 percent. These statistics demonstrate continued consumer demand and appreciation for the convenience, healthfulness and good taste of bottled water. http://www.watertechonline.com/news.asp?N_ID=69542

And Bottled Water Edges Out Beer
In another report issued by Beverage Digest, bottled water has passed the consumption levels of beer, becoming the number 2 category of consumption. The top five categories, respectively are; 1) Soft drinks 2) Bottled water 3) Beer 4) Milk and 5) Coffee.

News About Brands
Water Bottling Plant Takes Earth-Friendly Steps
Nestlé Waters North America just opened a new water bottling plant in Dallas, TX which uses sleek bottles that use 30 percent less plastic than standard water bottles. The 525,000-square-foot plant was built to meet environmentally sensitive standards.

Fiji Tackles Environmental Concerns
Bottled water has borne the brunt of environmental criticism in the beverage industry, and Fiji Water, Los Angeles, announced an initiative recently to address the issue. The company has joined the Carbon Disclosure Project (CDP) to disclose its environmental footprint. It will post the information at fijigreen.com, along with progress reports on its pledge to become “carbon neutral.”

Highland Spring Expands
Highland Spring announces $60m expansion of its Blackford bottling plant over the next four years to double production capacity to keep up with growing demand.

On The Flip Side
In the believe it or not category, this month our hats are off to a pair of undergraduate industrial design students at Rensselaer Polytechnic Institute (RPI). They have recently unveiled a plan that uses PET bottled water containers as the building blocks for low-cost furniture and affordable housing. By looking at the abundance of bottled water shipped to thirsty underdeveloped countries, the pair said that bottled water containers, once filled with dirt, sand or other widely available material, become heavy enough to act like regular bricks. For more: http://www.popsci.com/environment/article/2008-04/house-built-bottles

To order, please call or email Alexis Donney-Brillinger in the Private Client Division – 561 392 3336 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Shirley Costanza, sc@aquamaestro.com.

If all the world's water were fit into a gallon jug, the fresh water available for us to use would equal only about one tablespoon.

Less than 1% of the water supply on earth can be used as drinking water.

A person must consume 2 liters of water daily to live healthily. Humans drink an average of 75,000 liters of water throughout their life.

A small drip from a faucet can waste as much as 75 liters of water a day.

In a 100-year period, a water molecule spends 98 years in the ocean, 20 months as ice, about 2 weeks in lakes and rivers, and less than a week in the atmosphere.

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