Straight from the midst of the Vulkaneifel (Volcanic Eifel) comes Germany's most popular water: Gerolsteiner's natural mineral water. Special geological circumstances typical to the Eifel are the reason for the unique flavor and freshness as well as the healthy substances contained in the water.
Mineral water is a pure product of nature. It is taken from the so called deep groundwater, which is from the accumulation of many decades of rain water, filtered and purified while seeping slowly through the layers of sediment and rock.
Due to the Volcanic Eifel's geological history, Gerolsteiner mineral water is especially rich in minerals. Every drop of rain is filtered and purified on its way through the various layers of rock. At the same time, the water is enriched with carbonic acid, making it a naturally sparkling water. Aided by the carbonic acid, the drop of water is able to assimilate minerals and trace elements from the otherwise non-water-soluble dolomite rock. Carbonic acid also allows the water to stay fresh and clear throughout the centuries.
The mineral water gathers in layers of rock located up to 200 meters beneath the surface, and is thus safe from environmental influences. It is pumped to the surface from 21 wells in Gerolstein and subsequently piped to the bottling facilities there. These pumping stations are electronically supervised to continuously control the wells' water level, the temperature and the mineral level.
On January 1, 1888, the mine manager Wilhelm Castendyck founded the firm Gerolsteiner Sprudel in Gerolstein. In the same year, the first well was drilled. In November 1888, the water became an official water of the city and became popular because of its high amount of natural carbonic acid. In 1889 its star and lion symbol was trademarked, and by 1895, the water began exporting to Australia.
Brunnen table water was used to supply water to Buckingham Palace during the reign of Queen Victoria.
In 1928, the company began to export to the United States
The Gerolsteiner factory was completely destroyed in a bombing raid during Christmas 1944. In 1946 the filling machines were repaired and the full building and installation were rebuilt by 1948.
For a 1 minute video about Gerolsteiner, click the image above.
Water In The News...
The 2013 Fine Water Summit has just taken place in Shanghai
This annual meeting of major brands, and distributors throughout the world has recently come and gone. So recently, this Fountainhead has been delayed as a result. We have just returned only hours ago, and we're taking the time to update the news. We may take the liberty of comprising a few more pictures and include them in the next newsletter, but we're showing just a few now. The Summit was a huge success. Aqua Maestro was there, and was a guest speaker talking about the American market. It was an extremely International crowd with attendees from Argentina, Chile, Portugal, Sweden, Norway, New Zealand, Denmark, Alaska, Hawaii, Slovenia, Poland, Canada, Australia, and of course China. Forgive me if I've left some off.
The Summit was immediately followed by the 6th Shanghai International High-End Water Exhibition (CBW). Michael Mascha of "FineWaters" hosted a pavilion which turned out to be the highlight of the show.
A very interesting point made by Martin Riese was that many people look to buy a low mineral content water (low TDS), and then use it to swallow their mineral supplements. Perhaps they should look for the mineral content in their water.
Bans Unlikely to Stop Popularity of Bottled Water
The local bans which have been a staple issue in recent Fountainhead newsletters are unlikely to stop the continued growth of bottled water. Kim Jeffery, chairman of Nestles Waters North America, recently stated, "within the next five or six years," bottled water would become "the No. 1 beverage in America" as consumers turn away from carbonated soft drinks.
He acknowledged efforts by environmental activists to ban the sale of bottled water on college campuses, after the affluent Boston suburb of Concord this year became the first U.S. city to ban bottled water.
But he played down the impact of such campaigns, which allege that water in disposable plastic bottles is harmful to the environment and no better than tap water, on overall sales.
"The category (bottled water) grew 7% this last year. It was the highest growth rate we've had in six years," said Jeffery, adding that carbonated soft drink sales fell by 1% during the same period.
All Indications Are Looking Up
You may not recognize Spanish bottled water producer, Basilio Rivera e Hijos, but they just saw a 4.2% increase in FY 2012 turnover to €10m, with volume sales increasing 3.2% to 121.2m litres. Why is this important? 1) Bottled water is growing in all markets, and 2) it's a welcome indication for the Spanish economy that something may be improving!
Another indication is an excerpt from the UK bottled water 2012 report issued by Zenith International.
"After 20 years of dramatic growth, bottled water was held back from 2006 by a combination of a switch in types of water coolers, poor summers, the economic downturn and environmental concerns. Now, bottled water is back on the move again, driven by its key benefits of healthy hydration, on-the-go convenience, competitive pricing and environmental measures from light-weighting to recycled content in packaging," commented Zenith Chairman Richard Hall.
The overall bottled water volume sales grew by 2.1% in 2011 to 2,099 million litres. Retail sizes under 10 litres, which accounted for 87% of the total, advanced by 3.0%. In contrast, the bottled water cooler market declined by 3.1%, due to continued challenging economic conditions and loss of business to point of use coolers which use mains water supplies.
Not The Way To Make The News
MECKLENBURG COUNTY, N.C. - Troopers have charged a man after his truck flipped and caused bottled water to spill all over I-485
Brands In The News...
evian Releases New Video
evian has just released their new video! After the success of the Roller Babies in 2009 (Guinness Book World Record of the most viewed on-line advertising!), they are now happy to present the sequel! (Click image to view video)
Croatian water bottler Jamnica (Jana) earns CarbonFree certification in North America
Carbon footprints, water quality, and safety are important topics to consumers. Jamnica, as part of Agrokor Company, is the largest manufacturer of natural mineral water and nonalcoholic beverages in Croatia. "The NSF bottled water and CarbonFree certification labels on Jana's bottled water products communicate that Jana is committed to both the health and safety of its customers as well as reducing its environmental impact."
A wine tasting event in Shanghai evian was present everywhere.
Voss served at the Hyatt Vue on the Bund, Shanghai, China
|On The Humorous Side...
Can you drink a bottle of water in 1 second? This guy thinks he can...
Believe It Or Not
Jake the "Diamond Dog" delivers bottled water to the umpires during the seventh inning stretch, before getting his own exercise. (click image to left)
More than 25% of bottled water comes from a municipal water supply, the same place that tap water comes from.
It takes six and a half years for the average American residence to use the amount of water required to fill an Olympic-sized swimming pool (660,000 gallons).
It takes seven and a half years for the average American residence to use the same amount of water that flows over the Niagara Falls in one second (750,000 gallons).
Frozen water is 9% lighter than water, which is why ice floats on water.
When water contains a lot of calcium and magnesium, it is called hard water. Hard water is not suited for all purposes water is normally used for.