The region from where Ty Nant is drawn, lies in an unspoiled rural area of mid Wales. Sourced from deep beneath the ancient Cambrian Mountains, an area of outstanding natural beauty, Ty Nant offers consumers the unique opportunity to sample one of nature's most treasured products - natural mineral water.
The purity of Ty Nant is attributable to an unusual aquifer lodged in a dense geological formation; the discovery of this source was recent and occurred in 1976. Ty Nant has no Nitrates, a neutral pH, and very low total mineralization at only 165 mg/l. Once famous only for their eye-popping cobalt blue glass bottle shaped like a bowling pin, It is offered in both still and carbonated varities. Ty Nant revolutionized plastic packaging when they teamed with Welsh born designer Ross Lovegrove to create the sensational new PET bottle. It is easily one of the most unforgettable, impressive PET (plastic) water bottles in the world, with a hard ripple effect that evokes the fluidity of water. Walk into your gym carrying a Ty Nant 1/2 Liter or 1 liter plastic bottle, and heads turn.
Water In The News...
Glass Battles Back
The down economy curtailed consumer spending in many areas. One trend is coming back. The desire to affordably indulge every so often. Consumers may cut back on their expensive vacation, however they still may want to treat themselves to that nice bottle of wine, soda, or bottle of water. Aside from the water industry bouncing back and fighting a constant war for their plastic counterparts, glass is making a comeback. A recent study by O-I (Owens-Illinois), a major player in the bottle manufacturing industry, has shown the glass bottle still holds water. (pun intended) They have refocused on an existing campaign called “Glass is Life,” and happen to like their choice of pictures.
Danone Expects "Resilient" Water Sales
The head of Danone says he expects volume sales from its bottled water division to remain "resilient", but warned that Western European markets continue to be "of concern" for the wider business.
By The Numbers
Continuing to show some strength, the beverage category as a whole has shown signs of life in 2011. Topline categories almost all showed an increase for the 52 weeks, with bottled juices being the only exception.
IBWA Corrects NY Times Article
On March 7, 2012, the IBWA issued a statement correcting inaccurate fluoridated water claims published in a March 6 New York Times article, “Preschoolers in Surgery for a Mouthful of Cavities.” (CLICK HERE to read.) The article incorrectly stated that drinking bottled water instead of “fluoridated tap water” can contribute to tooth decay in preschoolers. That statement is both inaccurate and misleading as there is absolutely no correlation between consumption of bottled water and an increase in cavities.
Not To Be Left Out
The challenge of marketing to children means bridging the gap between nutritional demands and pleasing taste profiles. Wat-ahh, took on that challenge head on. They have developed a bottled water product that is free of sugar and other sweetners, and is packaged to appeal to the “kid crowd.”
Bottled Water Market to Reach $125 Billion by 2015
In a new report, MarketResearch.com forecasts that sales of bottled water will reach $125 billion by 2015, and that short-term growth in beverages will come from China. The report, titled “Growth Opportunities in Soft Drinks,” estimates that the market for bottled waters will grow by 4.8 percent annually over the next three years, and become the second fastest growing category behind functional beverages.
A New Concept In Packaging
It’s called an 8 oz “skin” of water known as 82GO (eight to go) “bod.” The product is a result of the brainstorming of Hoby Buppert and his wife Christina Staalstrom formerly from Bawls Guarana They have taken water and put it into a hand-held pouch that athletes can use while remaining in motion. There are strong environmental benefits, as well, as the plastic used in the pouch is equivalent to about a tenth of what is used for a bottle.
Brands In The News...
Nestlé Waters Invests
In New `Coating` Technology
Nestlé Waters is the first global water brand to invest in a ground-breaking, innovative new ‘coating’ technology to enhance the quality of its 50cl S. Pellegrino PET bottles.
The technology coats the internal surface of the bottle with a thin silica film known as silica dioxide. This coating will increase the carbon retention and shelf-life of the drink by three months, provide stronger protection against external factors that can damage the quality of the water, and reduce the amount of PET required in the packaging.
Danone Partners With Bio-Based Bottle Producer
Danone has followed Coca-Cola in partnering with bio-technology developer Avantium, who will produce eco-friendly bottles, a 100% biobased alternative to polyethylene terephthalate (PET) for use in its bottled water.
Preliminary research indicates that 8-10 glasses of water a day could significantly ease back and joint pain for up to 80% of sufferers.
A mere 2% drop in body water can trigger fuzzy short-term memory, trouble with basic math, and difficulty focusing on the computer screen.
Drinking 5 glasses of water daily decreases the risk of colon cancer by 45%, plus it slashes the risk of breast cancer by 79%, and one is 50% less likely to develop bladder cancer.
The overall amount of water on our planet has remained the same for two billion years.
Over 90% of the world's supply of fresh water is located in Antarctica.
How do you use your water bottle?
You can see, Ty Nant's elegant cobalt blue bottle makes a perfect vase for freshly picked flowers from the garden of one of our Penguin Club Members. Thank you Colleen for sharing these. Some additional pictures are also shown using San Pellegrino, Saratoga, Voss, Hildon and Perrier. Do you have a creative touch? Please drop us a line and email us a picture at email@example.com. We’d love to see it.
We know of this being done with the featured TyNant blue bottle buried upside down.