Acqua Panna® Natural Spring Water, which dates back to the Romans, is considered by some to be Italy's most famous spring water. It comes from the region of Tuscany located 3700 feet high in the serene Apennines Mountains. It's a source located on a vast, unspoiled natural reserve. The source, to the north of Florence, is nestled among beechwood and chestnut forests, and lush meadows on the slopes of Mount Gazzaro in the town of Scarperia.
Legend has it that Romans built the only road from Northern to Southern Italy through Scarperia. This road went past the Acqua Panna spring, which provided deserved refreshment to weary travelers.
In the 1500s, terra cotta pipes were discovered near the source. These pipes were used to transport the natural spring water to the noble Medici Family, the wealthiest, most powerful and influential family in Florence. The Medici's home, called Villa Panna, is located on the land surrounding the source. The cream-colored villa provides the name for the brand, "Panna," which means "cream" in Italian. The lion's head found on the Acqua Panna logo was originally part of the fountain at Villa Panna.
In the 1860s, the first Panna water was manually bottled from a plant built in one of the Medici's farm buildings. Sold in demijohns or fiashi, straw-covered glass flasks now used for Chianti wine, the water was delivered by horse and cart to Florence. In 1927, after World War I, the water was bottled in glass on an industrial scale. In 1959, Sanpellegrino Spa purchased the plant, and in 1970 the brand was re-launched as the first still water sold in plastic bottles in Italy. The Panna plant quickly became one of the most technologically advanced bottling plants in Europe. In 1994, Acqua Panna® Natural Spring Water was first exported to the United States. Today, Acqua Panna® Natural Spring Water is one of the premier imported still water in fine dining establishments in the United States.
Water In The News…
Good News For The Premium Bottled Water Market
The first ever report on premium bottled water, by Zenith International, estimates that global sales rose from 9.4bn litres in 2009 to 9.5bn litres in 2010. This represents 6.3% of all bottled water consumption in pack sizes up to 10 litres.
Premium bottled water is important because most water is very local and is sold at relatively low prices," commented Zenith Senior Consultant Karen Wells. "Adding a premium through a unique story, great design, powerful branding and communication that builds consumer loyalty can make all the difference to the success of a business."
After a slowdown in growth for premium bottled water under the recent combination of economic pressures and environmental concerns, Zenith forecasts continued expansion for premium waters. Click here for more info.
Putting Bottled Water in Perspective
Bottled water is a major global industry sector. Consumers spent $107 billion on bottled water in 2010. But how much of our precious natural water resources does it require?� Wateronline.com reported some revealing figures.
The United States uses an average 79.6 billion gallons of groundwater per day. Agricultural irrigation accounts for most of this - 53.5 billion gallons or 67%.
Spring and artesian bottled waters take up a massive... 0.02%.
News In Washington
Assistant Senate Majority Leader Richard Durbin (D-IL) and Senator Bob Corker (R-TN) recently introduced legislation that would commit the United States to extending safe, affordable and sustainable supplies of drinking water and sanitation to 100 million people within six years. The World Act of 2011 would put the U.S. at the forefront of addressing the Millennium Development Goals (MDGs) for drinking water and sanitation.
Brands In The News…
"Baby Inside" Campaign
Evian has just introduced a second sequel to its hugely popular campaign that featured babies who appeared as if they were roller-skating.
The second follow-up, which has been introduced on YouTube, carries the informal theme "Baby inside," suggesting that Evian brings out the youthful spirit in those who drink it.
The newest commercial brings back the baby T-shirts, but adds stop-motion animation.
A Web site devoted to the campaign, letsbabydance.evian.com, includes the newest commercial and offers visitors a chance to add their images and create personalized online versions of the spot.
Pottery Barn Summer Trends
Aqua Maestro has just finished sending a case of Badoit to every Pottery Barn around the country. The prop is being used to help create the "Summer Pottery Barn" display. Check it out!
The Coming Revolution In Packaging Materials
Danone Waters of America, Inc. announced the redesign of its classic 1.5L evian bottle as part of the company's ongoing effort to reduce its ecological impact. The new bottle, made of up to 50 percent recycled-PET, remains 100 percent recyclable while using 11 percent less plastic. Also, in Belgium, France, Germany and the United Kingdom, Danone's Actimel bottle (Yogurt drink) is switching to entirely plant based materials.
PepsiCo has unveiled a PET bottle made entirely of plant material. In fact it will be made from 100% plant waste, and their claim is it's the world's first, using full renewable resources.
Believe It or Not
Is This Considered Recycling?
The entire house is comprised of plastic including the bed frame and even the playhouse out back. Maybe the owner has too much time on his hands!?
In The Learning Corner...
Good hydration is an important part of our daily lives.
Did you know that our bodies contain different percents of water as we age? From birth through the lifecycle, that percent diminishes.�
Research shows that beverage intake at meals is adequate for keeping your body hydrated, or water balanced, unless there is an increase in physical activity. A study showed that about 20% to 25% of total fluid intake comes from food. Most fluid from food comes from fruit and vegetables, one more reason to eat your fruit and veggies!
There are numerous methods and charts to determine how much water to consume, and resources vary on the amount suggested, however as a minimum for optimum hydration, a person should consume half their body weight in ounces. For example, a 200 pound man should consume 100 ounces of water, and a 140 pound woman should consume 70 ounces.
Water boils quicker in Denver, Colorado than in New York City.
It takes seven and a half years for the average American residence to use the same amount of water that flows over the Niagara Falls in one second (750,000 gallons).
At 50 gallons per day, residential Europeans use about half of the water that residential Americans use.
Residents of sub-Saharan Africa use only 2-5 gallons of water per day.
Landscaping accounts for the most treated water use in the United States.
Less than 1 percent of the water treated by public water systems in the United States is used for drinking and cooking.
Can you recognize these Celebrities and their water below?