We have decided to offer a functional beverage as our featured water this month. BioaQa is a line of sparkling fruit flavored organic beverages which contain no preservatives and are made with natural glacier spring water. There are no artificial ingredients or additives and only organic sugar is used as a sweetener.

BioaQa drinks are naturally carbonated, are crisp with natural, exotic fruit flavors, and only a hint of sweetness keeping them comparatively low in calories. This is a healthy, refreshing drink without any danger of contaminated water or other artificial ingredients. BioaQa drinks are USDA Organic certified and already meet the standards and requirements for European and other Organic certification agencies.

The Husumer glacial aquifer, an ancient body of water is located deep under the tip of Northern Europe. It’s quality and purity is guaranteed by layer upon layer of rock and clay that filter, enrich and protect the unspoiled source of water that is as old as the Ice Age. This aquifer is surrounded by a national park and is preserved from contamination by German Environmental policies.

Available in four flavors; Pomegranate, Lychee, Orange Ginger and Elderberry.

Water in the News
Attention Florida Bottled Water Drinkers
Despite a pledge that the chamber will not increase taxes on Floridians, the Senate Commerce Committee moved ahead recently to approve a new, 6 percent tax on bottled water. The bill would impose a 6 percent tax on all bottled water and direct the revenue to programs that clean up discarded plastic bottles. It is expected to generate $42 million next year. The legislation passed 7-1 in the Senate Commerce Committee and must be considered by two more committees before it hits the Senate floor. There are 22 water bottlers in the State of Florida, and they are vehemently fighting the proposal.

Bottled Water: Still A Beverage To Contend With
Many bottled water brands have seen serious declines in the last year, but the category - especially its premium segment - won’t evaporate any time soon.

The economy may have nudged many consumers to downgrade to bargain or tap waters, and environmentalists are as negative as ever, but the industry’s leaders are adjusting to the new paradigm. Yes, they have been hit hard in some cases, but the premium sector still thrives. Some of the smaller players have been knocked off the radar, however, for the bigger boys, sparkling waters have actually seen an increase in sales for 2009. The category grew a notable 3%. Nestle’s Perrier and San Pellegrino both achieved sales gains with 20.7 and 15.6 percent of the category, respectively.

World Water Day 2010
Celebrated March 22, and themed “Clean Water for a Healthy World,” the United Nations sponsored event is held annually to call attention to the importance of fresh water and raise awareness about the sustainable management of fresh water resources,

“The bottled water industry fully recognizes the importance of protecting the quantity and quality of water,” said Joe Doss, president and CEO of IBWA. “Governments, businesses, communities and individuals must work together to help protect, preserve and provide a clean, safe water supply.”

In honor of World Water Day, PepsiCo and Nestle Waters have pledged to improve access to safe drinking water. PepsiCo vows to help 3 million people in developing countries by 2015, while Nestle Waters will provide water education kits through its partnership with the Project WET nonprofit organization.

IBWA Files Lawsuit Against Zero Water
The International Bottled Water Association (IBWA) filed a lawsuit against Zero Water Technologies, LLC, the seller of at-home water filtration devices, for allegedly engaging in false, misleading and unsubstantiated advertising designed to confuse consumers about its products and about how they compare to bottled water products. Read the full story >>

Life Cycle Analysis
On the heels of the Nestles Life Cycle report by Quantas International, depicted in last month’s Fountainhead, the IBWA also commissioned a Life Cycle Inventory. Prepared by Franklin Associates, they too, resulted in similar findings.

  • Bottled water packaging discards accounted for only 0.64 percent of the 169 million tons of total U.S. Municipal Solid Waste (MSW) discards in 2007.
  • Small pack bottled water generates 46 percent less CO2 eq. when compared to soft drinks also packaged in PET plastic
  • Bottled water is the most environmentally responsible packaged drink choice

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Bottled Water Replaces Carbonated Soft Drinks
A recent study from the UK has shown that this year, still mineral water in single serve PET bottles is replacing carbonated soft drinks, and fruit drink bottles are edging out fruit drink cartons.

Brands in the News
Ferrarelle Italian mineral water considers going public and listing some shares on a stock exchange in the near future.

Nestle Sponsors Recycling Drive
Nestle Pure Life has announced a four-year partnership with Keep America Beautiful that includes national sponsorship of its marketing event, the 2010 Great American Cleanup.

The Nestle Pure Life partnership with the Great American Cleanup will focus on increasing recycling rates nationwide through a new recycling awards program. Nestlé Pure Life is now the biggest water brand in the world, achieving 14% organic growth in 2009

On The Tech Side
What does this robe have in common with your favorite plastic bottled water? It is your plastic bottle. It is one of many products now made with a new eco-fabric made entirely from recycled PET bottles.

Plastic bottles are collected, processed and transformed by companies in China and Taiwan, into eco-fabrics, which are improving in quality and drawing worldwide attention. Fabrics, clothes, blankets and scarves are among the articles presently being produced. One looming problem facing the eco-fabric sector is the dwindling supply of used PET bottles, which has resulted in underused production capacity. Taiwan’s recycling rate is already quite high, especially as compared with, for example, the rates in the United States and Europe. In 2009, Taiwan recycled 100,000 tons of PET bottles, or more than 80 percent of all used bottles on the island. Imagine that, not having enough plastic bottles to turn into fabric. What would the environmentalists think?

Most of the world's people must walk at least 3 hours to fetch water. 1.1 billion people are without access to safe drinking water.

According to the Beverage Marketing Corp, the average American consumed 1.6 gallons of bottled water in 1976. In 2006, that number jumped to 28.3 gallons.

Today, 80 percent of Americans have access to a plastics recycling program.

More than 2.4 billion pounds of plastic bottles were recycled in 2008.

Bottled water sold in the U.S. in 1996 would fill 7,207 Olympic-sized swimming pools. Today, it is almost three times that number.