The Penguin Has New Accommodations...
Please note our new address. In the past we had our warehouse in Ft Lauderdale and our offices in Boca Raton. Although Boca Raton was a nice place to call home, from a productivity standpoint, having everything under one roof is a great improvement. We have just had new office facilities built at our warehouse location. The smell of new carpet and paint still linger, but we’re all much happier (well, except for a couple that now have to commute a little further). Anyway, please note the changes. Our new information is:
1606 NW 23rd Avenue
Ft. Lauderdale, FL 33311
Ph: 954-735-4040
fax: 954-735-4030

Ferrarelle. Italy's Number 1 Sparkling Water.
Ferrarelle acquires its natural sparkle as carbon dioxide rises through the deepest parts of the extinct volcano Roccamonfina in Campania, near Caserta. The area is also known as the Assno Valley and Bagni, meaning baths.
The natural sparkle and fine balance of precious minerals are the result of the course taken by the water over the millennia. In fact, the rocks from which Ferrarelle springs are many thousands of years old, as are the subterranean strata over which the water flows.
Ferrarelle is blessed with a unique taste, which is soft and fresh. Its sparkle, so smooth on the palate, makes it just right from starters through to dessert, and for all menus. It goes particularly well with cheese dishes, crepes, ravioli, and white meat with delicate sauces.  

This unique phenomenon of nature known as Ferrarelle was given its name in the 8th century. The origin of that name, however, is a matter of historical controversy. According to the 19th-century historian Michele Broccoli, the name may be traced to a small chapel in the vicinity, which later disappeared, probably called Santa Maria della Ferrara. Another explanation has the name deriving from the common habit of calling Ferrarelle “acqua ferrata”, meaning iron water. A third hypothesis claims that the name Ferrarelle is rooted in the local comparisons between areas of cold springs, Freddarelle, and hot springs, Caldarelle. Whatever its origin, Farrarelle is certain to remain at the top of any list of the world’s premier waters for generations to come.

Water in the News
Update on Imported Italian Water Tariff
The latest round of tariffs was scheduled to take effect on March 23, 2009. We reported last month, the IBWA, Nestles, and the Italian Government were joining forces to fight this impending tax. Although, not resolved, someone is listening. Recent progress in talks between the EU and the current administration have resulted in a one month delay, until April 23rd. Spokesperson Nefeterius McPherson said, "The USTR has decided to delay the trade action…to give this process every possibility of success."

L.A.’s Bottled Water Spending Increases After Ban
The truth isn’t always in the headlines. A city controller’s report has found that 13 city departments increased their spending on bottled water in 2008 despite a January 2006 memo from Mayor Antonio Villaraigosa asking departments to ban the purchase of bottled water, as reported by the Los Angeles Times.

100% Biodegradable Pet Bottles
ENSO Bottles, LLC has created the only “truly” biodegradable PET bottle made from FDA recognized materials which are deemed "food grade". The bottles maintain the same physical properties (shelf life, texture, appearance, etc) as traditional PET plastic bottles, however, once ENSO Bottles are placed in a landfill "microbial" environment our bottles break down into bio-gases and bio-mass. AQUAMANTRA uses the ENSO bottle, and has recently launched its water product at the Natural Products Expo West in Anaheim, CA. The product is officially available May 1.

Bottled Water Growth Slows
Bottled water demand in the U.S. will grow less than 1% for the next five years, according to a study by global beverage industry specialists, Canadean. However, worldwide beverage demand is forecast to increase by 2% in 2009 and 2.6% per annum in the longer term. The economic downturn and environmental pressures are causing the decline. This is a significant deceleration from the double-digit rates seen from 2000 to 2008. For more information please click here.

A similar report, but somewhat more optimistic comes from Zenith International, who reports the UK returning to renewed growth by 2010 and continued strengthening of 5 % annually by 2012. Zenith Chairman Richard Hall commented, “Everyone knows we need to be better hydrated and bottled water can also help in combating obesity because most other consumer choices contain calories.” He continued, “As to the environment, bottled water has the lowest carbon footprint of any beverage on retailer shelves, all bottles are 100% recyclable and recycling rates are rising rapidly.”  For more information please click here.

Brands in the News
Effective March 20, 2009, Highland Springs acquires the business and assets of Scottish bottled water firm Speyside Glenlivet Water, buying it out of administration (bankruptcy).

A new half-liter bottle for PepsiCo's Aquafina water, the Eco-Fina Bottle is 20% lighter than its predecessor. The company hopes boosting the environmental profile of the brand by using less plastic will counter slowing water sales.

On the Tech Side…..
Another one of those, “why didn’t I think of that” stories. WaterBrick International, Inc. has developed a patented plastic container capable of delivering water, food, fuel or medical supplies to disaster zones or developing countries. Once emptied, the interlocking ‘bricks’ can be assembled to build safe and durable housing, schools, medical facilities or defense positions. Each brick can hold up to 12.9 liters (3.4 gallons) of water and with stand the forces of being airdropped and still maintain its integrity.

Believe it or not….
Boat Made From Plastic PET Bottles To Sail on 11,000 Mile Ocean Voyage
Currently 12,000 to 16,000 2-liter soda bottles are being collected to fill in the twin hulls of their Plastiki vessel. Each bottle with be pressurized using dry ice powder that will sublimate into carbon dioxide gas. If all goes as planned, the vessel will carry four crewmembers on an 11,000 mile journey starting this April from San Francisco to Sydney only to be broken down and recycled at the end of the trip. Apparently, only the masts of the ship are metal, leaving the remaining 90% as recycled material.

To order, please call or email Alexis Donney-Brillinger in the Private Client Division – 954 735 4040 x 100;

Wholesale inquiries should be directed to Shirley Costanza,
954 735 4040 x 101;

1.4 billion people worldwide live without safe water to drink.

It is possible to drink water that was part of the dinosaur era because water is constantly recycled.

Water regulates the
earth’s temperature (it is a natural insulator).

1% of the earth’s water is suitable for drinking water.

JJ's Seafood & Meat Distributors
1835 N.E. Miami Gardens Drive
North Miami Beach, FL. 33179