From The Founder

Dear Valued Clients &
Friends of Aqua Maestro

We enter a new era. Scores of people in the past have asked us for Aqua Maestro’s stock symbol, and our answer was always “none” because we were privately held. Not any more. Effective March 27, 2007, the common stock of Aqua Maestro Inc. was acquired by Global Beverage Solutions Inc., whereby I have taken a large position in the public stock of our new parent company. More about the deal in the PIPELINE section of this month’s edition.

March proved to be an excellent month at Aqua Maestro, as expected. Retail Home Delivery continued its unbroken string of consecutive highest levels of revenue. Wholesale revenues also grew compared to February; in all, it was a month to be proud of.

Part of the reason for the strong South Florida business in March was the weather. Ironically, given that we are in the water business, South Florida is experiencing a drought. Seasonally, winters here are supposed to be drier than our tropical summers – but not so dry as this one. To make matters worse, in anticipation of a big hurricane season, the Army Corps of Engineers drained Lake Okeechobee several feet to prevent flooding.

The 2006 hurricane season was a bust (thank God!), and the combination of a lowered starting point for the lake that irrigates much of South Florida, plus the arid winter, has now caused mandatory cutbacks on watering lawns, and other conservation measures. Parts of South Beach practice community showers anyhow, so they already have that going for them, which is nice. There were certainly no restrictions on bottled water, and the delightful warm, dry climate made South Florida about as tourist friendly as it could ever be.

We still have some holes in our product portfolio. Ferrarelle is turning into a major headache. Were it ethical to do so, I’d love to reprint the email threads between Aqua Maestro and the Italian office we have been struggling with. It would never make it on Reality TV because it’s too unbelievable. We persevere, and hope to regain this great line at some stage - a personal trip may be necessary!

Some of our Spa Reine items are sold out, but we are assured by the brand that fresh product is coming soon. The volume of Voss items we sell, and the number of items in the Voss line, create an occasional gap (as opposed to a “hole”) in Voss SKUs. Normally, these gaps last only a day or so. Cristaline, not a huge seller, but a water with a definite following, is due to come in with our next European consolidation. And finally, Contrex, a Nestle brand, simply sold out everywhere in the US. It seems there wasn’t enough total export production allocated, and we hope to restock Contrex within approximately two weeks.

From the shipping department: All’s Well. No frozen bottles in March; no breakage returns from FedEx. One of our drivers did manage to get a parking ticket in Dade County, and bend someone’s fender, but other than that, logistics and shipping was just the way we like them: uneventful.

I hope you enjoy the April "Water-Of-The-Month" selections. The glass offering is Speyside, pride of the Glenlivet Estate from Northern Scotland. Speyside has established itself at upscale hotels and restaurants across America. If you drink alcohol and want a treat, there’s a scotch whisky called “Speyside” (they sell it in my local store). Speyside scotch mixed with Speyside water – the stuff the whisky is made of - is boozy nectar.

The PET plastic "WOTM" is Extreme H20, the iconic hip-clasp flask filled with Rockhead spring water from Buxton, UK. Your kid can be the coolest in school with Extreme. Dorothy Parker once quipped she was “the toast of two continents - Antarctica and Greenland.” I don’t know if Extreme H20 has extended its reach that far yet, but it’s darn popular in Europe.

UF, again, in the sporting news. Don’t those Gators ever stop? In a déjà vu version of the college football championship game, University of Florida and The Ohio State University will square off tonight (as I write, it is Monday morning, 2 April), at the Georgia Dome in Atlanta. May the second-best team lose.

As always, please feel free to email me at

Thanks – Gene

Welcome Aboard

The Inn LW12
7 Ninth Ave., New York, NY 10014
at Little W. 12th St.

Sofo Foods
253 Waggoner Blvd.
Toledo, Ohio 43612

World Market & Cafe
1328 South Federal Hwy
Hollywood, FL 33020

Catalina Aerospace
12240 NE 14th Avenue
North Miami, Florida 33161-6521 (800) 977-JETS

Featured Water


Good, better, best. For those who only want the best – best water, best bottle, best history, best alleged attributes – Finé is a logical choice.

According to legend, Kobodaishi, the great 8th Century Buddhist monk, was out for a heavy think one day in the hills of Shuzenji. The story goes that he dislodged a rock with his walking stick, and out of the ground came a watery gift from God, or whatever deity Kobodaishi was into. One thing is sure. The same spring is still there today, and it is rightly revered as the birthplace of the Finé thermal aquifer.

Thermal aquifers are relatively uncommon. An aquifer is any underground bed or layer of earth, gravel, or porous stone that yields water. For the aquifer to produce heated (“thermal”) water, the underground source must be proximate to some volcanic geological formation (see Mount Fuji in the background above). In many instances, water from such sources is not fit for human consumption because of high sulphur and toxins. However there are a few exceptions and Finé is perhaps the most notable. Finé’s aquifer is a confined, pressurized chamber below the surface of the earth that has no contact to the surface. Therefore, the water does not come into contact with air, a feature that precludes bacterial infiltration.

Shuzenji itself is a small Japanese coastal village situated between the Pacific Ocean on the east, and the Amagi, Sugumo and Daruma Mountains. The Shuzenji hot springs facility (pictured below) has been a famous retreat for Japan's intellectuals, artists and writers who adore the quiet atmosphere, the natural beauty, and the healing properties they swear to.

A journey of millennia through 600 meters of volcanic rock provides the natural filtering for this unique water, and in that long process it attains its low, but exquisitely balanced, mineral content, and purity, that is bottled as Eau Finé. In the beginning, almost in the biblical sense given the length of time involved, Finé begins as rain water. The Finé you consume today came from the heavens thousands of years ago, and never since been in contact with the outside environment. You might well ask if the rain water that falls today will produce the same quality water at this geothermal aquifer in Shuzenji ten thousand years from now – a question we probably discard as irrelevant. But our hunch is old Kobodaishi would have a different opinion. We hope he would have approved of Finé’s modern bottling plant (below).

Chemical analysis of Finé confirms the rarity and greatness of the brand. As a starting point, Finé has a pH of 7.8, which many connoisseurs and health pundits believe to be ideal. As noted in previous editions of FOUNTAINHEAD, pH levels from 7.2 up to 7.9 tend to produce a slightly sweet taste sensation. Moreover, much of human cellular function is acidic in nature, and ingestion of modest alkalinity assists in creating balance. A body chemistry that is too acidic or alkaline is not good for you, but most people tend toward acidity levels that are higher than optimal, and the reasons are often related to diet, stress, and toxins in their environment.

Finé’s Silica content of 81.5 milligrams per liter is not surprising given its geological origin. Silica is an essential mineral to stimulate the immune system, serve as an antioxidant for tissue repair, and allegedly reduce the risk of heart disease and onset of arteriosclerosis by enhancing elasticity of the arteries. Silica also strengthens and conditions our hair and nails, and many contend that it retards the aging process in tissues, especially the skin. According to Finé, the average adult needs a minimum 20-30 mg of absorbed Silica daily.

The brand also has some Calcium, at 9.7 mg/l, Magnesium content of 4.7 mg/l, and 62 mg/l of Bicarbonate. None of these minerals represents a heavy presence, but there’s just enough to give the water lovely extra character. A special feature of Finé is its Vanadium content. There is no established RDA, but consensus appears to be that 10-30 micrograms (.01 to .03 milligrams) is a healthy minimum level for adults. Vanadium is thought to play some role in metabolism of carbohydrates, and could also have functions associated with cholesterol and blood lipid metabolism, and may even affect diabetes. Finé contains .01 milligrams per liter of Vanadium.

As Japan’s leading luxury water brand, Finé is found in the best venues everywhere: Chez Colette, Paris; Mandarin Oriental Hotels; Peninsula Hotels; Four Seasons Hotels; Louis Vuitton; Harrods; Neiman Marcus; Ritz Carlton; Dean and Deluca; Waketokuyama (the number 1 Japanese restaurant in Japan); Aman Resorts; and Rolls Royce Asia. Finé was also a sponsor at last year’s Cannes Film Festival.

Next on the Shuzenji horizon? An eye-popping PET version designed by Karim Rashid, and a lightly sparkling version in glass. Finé will always be cherished by discriminating enthusiasts for its dedication to providing connoisseurs with the highest level of taste, quality, design, and exclusivity second to none.

To order Finé, please call or email Alexis Donney-Brillinger in the Private Client Division – 561 392 3336 x 100; Wholesale inquiries should be directed to Shirley Costanza,


Now You Know What our Stock Symbol is!

A four and one-half year journey took a fresh turn in March as Gene D. Donney, President and Co-Founder of Aqua Maestro Inc., decided the time had come to kick it up notch at the corporate level. Donney, the 98% shareholder in Aqua Maestro, along his 2% minority partner, accepted an offer from Global Beverage Solutions Inc. to acquire the company's common stock. Donney is a significant shareholder in the parent company, and, as evident by his column in this edition of FOUNTAINHEAD, he will continue an involvement with the company.

Aqua Maestro will run much the same way as it has, with great new synergies phased in over time. Buyer, seller, and employees all believe that the company's future is bright, and solid.

Reprinted below is the Press Release from Global describing the transaction.

Global Beverage Solutions, Inc. Acquires Aqua Maestro, Inc., Premier Internet Retailer, Importer and Distributor of High-End Bottled Water
Monday April 2, 9:00 am ET
TULSA, OK--(MARKET WIRE)--Apr 2, 2007 -- Global Beverage Solutions, Inc. (OTC BB: GBVS.OB - News) ("Global Beverage") announced today the company has acquired 100% ownership of Aqua Maestro, Inc., an internet retailer and distributor of imported bottled waters throughout the United States and the Caribbean. Aqua Maestro generated $2.4M in revenues in 2006. The transaction was completed through a combination of cash and the issuance of restricted stock of Global Beverage, as well as the issuance of promissory notes in favor of the stockholders of Aqua Maestro.

Global Beverage believes Aqua Maestro has created a unique niche in the bottled water industry by specializing in upscale brands, mainly European imports. The company and its award-winning website,, have grown as the overall trend toward bottled water consumption, fine waters in particular, has accelerated over the past half decade. Aqua Maestro has distributions and exclusive importation rights with many products in their locale, including exclusive US importation rights to Via Natural, Cape Karoo, Fine, as well as exclusive Internet retail sales rights for the United States for brands such as Voss and Gerolsteiner.

"The opportunity for Aqua Maestro to utilize Global Beverage's distributors [Beverage Network of Maryland] and establish co-location of product in their warehousing location in the Baltimore region will immediately benefit Aqua Maestro and its customers," noted Founder of Aqua Maestro, Inc., Gene D. Donney. He continued, "It is a great pleasure to have found such a strategically beneficial investor and partner in Global Beverage Solutions."

Jerry Pearring, CEO of Global Beverage Solutions, also commented, "Gene Donney has a tremendous track record for building companies and we are very excited to bring Aqua Maestro into the Global Beverage network. I expect these agreements will aid in our valuation and provide multiple business synergies which should further accelerate revenue growth in the respective divisions."

If you would like to receive e-mail announcements about Global Beverage Solutions, Inc., additional information, or contact a representative directly please visit us on the web at:

About Global Beverage Solutions, Inc.
Global Beverage Solutions, Inc. (GBVS) invests in a portfolio of companies in the beverage industry. Its portfolio companies include Rudy Beverage, Inc., EON Beverage Group, Inc. and XStream Beverage Network, Inc. For additional information, please visit

About Aqua Maestro, Inc.
Aqua Maestro, Inc. was established in 2002 by Gene D. Donney and his son Gene R. Donney. Since its inception as a private retail home delivery business of gourmet waters to South Floridians, the company has grown to become a bottled water importer and distributor of some 45 brands in the United States and the Caribbean. The Company carries over one hundred seventy different items, with inventory in excess of forty thousand cases, or approximately six hundred thousand bottles. The wholesale client base is spread across North America and the Caribbean, where the company has developed many valuable importation and distribution relationships, including many hotels. Aqua Maestro ships to private retail water lovers in all fifty states and several countries. According to the International Bottled Water Association, the Non-Alcoholic Beverage ("NAB") is the fastest growing beverage sector in the United States. In the United States, bottled water is the fastest growing segment, and high-end bottled water is the fastest growing specialty item in that segment. The overall US bottled water consumption per capita has increased more that 7% every year since 2000; greater than a 40% increase overall. The percentage of "imports" in the US has risen from between 2.4% to 3.4% for the past 5 years. For additional information please visit:

Safe Harbor
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Do You Know What Your Children Drink?

Well, not children, exactly, but the 18 to 24 year-old age group. Scarborough Research recently published data that answers the headline question.

The scale uses the number 100 as a baseline for the national average in consumption including all age groups. In other words, if something got a rating of 110, it means it is 10% more popular than the average across all consumers (100). Correspondingly, a rating of 90 would mean 10% less popular than average across all consumers.

The immediate thing that jumps out is younger people are much heavier consumers of nearly all beverages than the overall population.

First, the data for the 18 - 20 Year-Old Category, listed from most popular to least popular:

Energy Drinks — 233
Sugar Soft Drinks — 128
Sports Drinks — 164
Bottled Water — 115
Enhanced Water — 147
Fruit Juice — 110
Fruit Drinks — 146
Specialty Coffee — 97
Flavored Water — 139
Diet Soft Drinks — 83
RTD (ready-to-drink) Tea — 139

The 21 - 24 is different, but not much different:

Energy Drinks — 211
Bottled Water — 113
Enhanced Water — 175
Flavored Water — 112
Sports Drinks — 159
Specialty Coffee — 107
RTD (ready-to-drink) Tea — 131
Fruit Juice — 104
Fruit Drinks — 128
Diet Soft Drinks — 83
Sugar Soft Drinks — 118

The Energy Drinks preference, though still strong, goes down as young adults get out of college; maybe they don't need as much boost for all-nighters before exams and term papers (or partying). Conversely, Enhanced Water moves up one strong notch, and bottled water moves up one weak notch, compared to the other beverage choices. With age comes wisdom.

PCM Perks

Many of our readers are Penguin Club Members, or PCMs, as we call them. PCMs are our very best Home Delivery clients who, for an annual fee of just $49 – a price we have maintained without increase for years – get automatic discounts on all their purchases. The catch, if you can call it a “catch,” is that PCMs sign up for a regularly scheduled delivery. The delivery cycles are selected by the client: semi-monthly, monthly, or bi-monthly. There is no obligation – orders and quantities can be changed at any time – and there is no fee for cancellation. Plus, for PCMs who happen to be in our local South Florida area, there’s no delivery charge.

But wait.…there’s more. As a PCM, you should occasionally receive various goodies and freebies. The company policy calls for sample bottles of new products, and manufacturer giveaways (when we have them) to make their way with your order. PCMs are also supposed to be made aware of any special promotional items, and serviced on a priority basis in the event of limited supplies.

As we have from our inception, PCM deliveries done by our own personnel in Palm Beach, Broward, and Dade Counties are performed by courteous, trained drivers who wear spotless white gloves, the Aqua Maestro polo shirt, and the Aqua Maestro cap. We take pride in all the service we provide at this company – but we especially go out of our way to put forth every extra effort for PCMs.

If you’re a PCM already, we thank you. If you’re not and would like to learn more, please go to the PCM link on our web site

Vending Made Easy (too easy?)

Beverage Industry biggie, Cadbury Schweppes, is leading the charge to have beverage vending machines charge your charge card. What the heck - it works for gasoline, why not soda?

CSAB (Cadbury Schweppes Americas Beverages) has already started to equip machines that sell Dr. Pepper, and Snapple, in Dallas, New York, and Chicago. About 1,000 machines are part of the initial installation, as reported in Beverage World magazine.

The technology is courtesy of USA Technologies, in Malvern, Pennsylvania, and is designed to accept all major credit cards, plus MasterCard PayPass which, if we read the report right, you don’t even need to swipe – just get the thing in close proximity to the vending unit. You might want to keep “contactless” credit cards in a separate, hermetically sealed wallet compartment to prevent buying soda for your neighborhood softball team by accident.

© 2007