In the hills just south of Rome, lies the small medieval town of Fiuggi. The obscure conglomerate of stone buildings gained renown as early as the 1300s, when Pope Boniface VIII claimed his kidney stones had been healed by the mineral waters that gushed forth from the nearby Fiuggi spring. Two centuries later they relieved Michelangelo of what he called "the only kind of stone I couldn't love." Soon the miraculous acqua di Fiuggi was being sent in bottles to all of Europe's royalty.
Fiuggi’s water gushes out from two thermal baths and one of these: the Boniface VIII Spring is where Italians go to “take the water”. The fountains from which healing spring water is obtained are set within a large park. Locals and tourists alike used the surroundings as a meeting place for centuries to chat and discuss the news as they sip from the spring.
Fiuggi water is a natural, oligomineral water that pervades tufaceous (calcareous and siliceous rock deposits) hollows beneath the spas of Fiuggi. The scientific effect is a filtering action that purifies and reduces mineralization in the water, while creating a potent diuretic chemistry. Fiuggi is prescribed in Italy for expulsion of kidney stones, and supposedly inhibits their formation; it is also prescribed during preparation urinary calculosis procedures and post-op treatment. In all, there's little question that Fiuggi is beneficial for the kidneys and urinary tract, and it is also effective against uric acid in general, which is the basis of gout and uratic arthropathies. The water has a very acidic pH of 6.8 and a very low TDS of 122. The 1litre still version of this water comes in the classic green glass, and the sparkling is in cobalt blue. Fiuggi was the official water of JUBILEE 2000, and it is rumored to be the choice at the Vatican.
Water in the News
Pending Tariff On Italian Waters…Update
The impending tariff on the import of Italian Waters is still tied up with the administration. The looming deadline of March 23 is coming closer, and there still have not been any answers to the ultimate question of how it might affect those waters. There is some news to report, however! Nestlé Waters NA (owners of San Pellegrino and Acqua Panna) made a recent announcement, stating they would NOT pass on any portion of the tariff to customers. They are exploring all legal options to repeal this tariff if it becomes law, and have engaged Members of Congress, Senior Administration officials, the Italian Embassy, and the Italian Government. They are also preparing litigation if deemed necessary. Let’s be glad someone with deep pockets is fighting on our behalf.
Giving Credit Where Credit Is Due
We offer insight and bits of news relating to the pro’s and con’s in the continuing battle between the good and evil of bottled water. Is it the same as tap water as many profess, or is it cluttering our landfills (more than other plastics) as the environmentalists will have you believe? A very concise argument justifying the need and existence of bottled water was recently posted by the American Beverage Association on their blog.
It begins; “Bottled water is a great beverage option for our health-conscious, on-the-go society. It’s convenient. It’s portable. It’s safe and protected in its sealed container. (And that container just happens to be 100 percent recyclable and quite environment friendly.)”
They continue explaining the cleansing or regulating process, making the point; “it’s why bottled water tastes the same in Seattle as it does in South Beach though the tap water in those two cities (or most any two cities, for that matter) would taste completely different.” Their conclusion yields the bottom line: “Bottled water is good for you and the environment. This is why bottled water remains one of our industry’s most popular beverages." To read the post, go here;
Bottled Water Recycling Up,
Bottle Weight Down, Groups Say
Two new studies by a group representing the PET plastics industry say that the national recycling rate for PET bottled water containers (16.9-ounce serving) has improved by 16.4 percent, according to a February 19 press release from the International Bottled Water Association (IBWA). “Recycling rates continue to rise while bottle weight tumbles downward,” Joe Doss, IBWA president and CEO, said in the release. For more info; click here
Bottled Water Being Used For Budget Shortfalls
State budgets, which are experiencing a shortfall of income, lean on bottled water bills to bolster their revenue streams, (no pun intended). Events, even including the collapse of Wall Street, is taking its toll on the ability of some States to collect income such as capital gains tax. Connecticut is one such state, and has taken measures to adopt a 5 cent deposit on all bottles. It is expected to net the state an extra $13 million a year in revenue because many people who pay the nickel deposits simply do not bother to return their bottles. An additional bill in West Virginia is proposed to add a 10 cent refundable deposit. Info about Ct; read more
NY’s Gov. David A Patterson is continuing his push for their bottle bill which he proposes to expand and include non carbonated beverages, including water. The state generated $144 million in 2006 under the current bottle law, which applies to carbonated beverages only; they estimated that figure would have jumped to $218 million if the container deposit law had been expanded.
Another example, Florida’s state budget includes a provision that will seek compensation from water bottling companies for every gallon of water drawn from sources in the state. Gov. Crist proposes producers would be charged 6 cents per gallon, and the funds would be returned to the state to help close a $700 million gap in the budget. Additionally, State Sen. Evelyn Lynn has introduced a bill that would remove bottled water from the list of items now exempt from the state sales tax. Info about Fla; read more
Measures like this are being fought by bottlers arguing, in some instances, adding $1.20 to a case of water (.05 x 24) is actually increasing the cost by as much as 30% at purchase.
Brands in the news
Danone, the producer of Evian and Volvic bottled waters, plans to boost recycling by using bottles made with at least 50% recycled plastic. The company wants to recycle as many plastic water bottles as it uses in the U.K
Nestlé Waters North America supports the American Heart Association’s START! initiative by donating US$500,000 to promote heart health.
Nestlé Trims Bottled Water Spending
Nestlé, producer and owner of multiple bottled water brands, announced on February 24 that it is cutting investment in bottled water due to the economic downturn and environmental concerns. Don’t misunderstand their actions, to balance the cost-cutting, the company said it will strongly begin marketing the health benefits of bottled water. Also, Chief Executive Paul Bulcke was quoted as saying Nestlé is not giving up on the business and that its Pure Life brand continues strong growth.
IBWA Board Member Among
Buffalo Plane Crash Victims
Joseph K. Doss, president and CEO of the International Bottled Water Association announced on February 13 the death of member and “friend” Kristin Safran of ARK Specialty Services, Bradford, PA.
Ms. Safran was a passenger on Continental Connection Flight 3407 that crashed in Buffalo, NY, on February 12. She was returning home after attending the IBWA Board and Committee meetings in Miami, FL.
Believe it or not….
Seriously now, you may not want to believe this….According to a report out of India on The Times' website, Om Prakash, the head of the Cow Protection Department of the Hindu nationalist group Rashtriya Swayamsevak Sangh, told the paper that 'Gau Jal' - meaning 'cow water' - is currently undergoing laboratory tests. We can expect to try this awesome-sounding drink before the year is out, according to Prakash.
Did you follow that? How about a bottle of cow urine? "Don't worry, it won't smell like urine and will be tasty too," Prakash told The Times.
To order, please call or email Alexis Donney-Brillinger in the Private Client Division 561 392 3336 x 100; email@example.com.
Wholesale inquiries should be directed to Shirley Costanza, firstname.lastname@example.org.
We are adding a new enhanced and functional beverage section. We have added our first new page devoted to just this type of product.
Available in five new flavors, Crayons® is an all natural kids fruit juice drink. For more info; click here
39,090 is the number of gallons of water that it takes to manufacture a new car... including tires.
The koala bear and the desert rat do not drink water
Depending on body size, the average human body contains 66% water.
It cost over $3.5 billion to operate the water systems throughout the country annually.
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