Apollinaris
It was in the year 1851, when the winemaker Georg Kreuzberg bought a vineyard in an auction for 15 taler near Bad Neuenahr in the Eifel Region of Germany. He soon wondered why his grapevines on the land simply refused to flourish. A borehole in the vineyard showed that the carbon dioxide of a subterranean, mineral spring spoiled the grapevines. However, instead of cursing his bad luck, Georg Kreuzberg recognized his chance for a completely new business and reoriented himself – to mineral water. With its opening in 1852, he named his spring after Saint Apollinaris, the patron saint of wines. The rest is history. Apollinaris has always been considered a luxury water, and was "bottled" in earthen jugs before the advent of glass bottling. The taste is undeniably strong and distinctive, and either you love it or you don't. But those who drink Apollinaris do so religiously.

The red Triangle of Apollinaris is one of the most concise and also best known trademarks of Europe. It is also one of the oldest. The red triangle was already registered in England in 1885 as a trademark for mineral water of the highest quality. On October 1, 1894, the “Law for the Protection of Identification” came into force in the German Empire, and on the same day the Red Triangle and the claim “The Queen of Table Waters” were also protected in Germany.

Apollinaris, a naturally carbonated mineral water, is renowned for its health and curative powers. Although not tremendously high in Calcium compared with many other curative brands, Apollinaris is strong in Potassium, and Sulphate, and gangbusters in Magnesium and Bicarbonate at 130 milligrams and 1810 milligrams per liter respectively. Sodium is also high at 410 milligrams which adds to it's distinct flavor.


Water In The News...
2nd Italian Mineral Water Industry Conference. March 7-8, 2012
The Italian Mineral Water Industry Conference is a two day event incorporating plant tours, workshops and conference sessions, organized in association with Mineracqua. The event brings together producers, suppliers, customers and other industry partners to gain an overview of market trends, developments and issues. San Benedetto, San Pellegrino, Ferrarelle and Norda Chief Executives will be speaking at the Conference, which will include a tour of San Benedetto..(ciao Massimo)

IBWA’s Latest YouTube Video Addresses Bottled Water Bans at Colleges
On February 1, 2012, IBWA released “Student Activism: 101,” a new YouTube video that proved to be a timely addition to the previously produced 22 videos as it coincided with the news that the University of Vermont (UVM) decided to ban the sale of bottled water on campus beginning in 2013.

The new video puts the concept of banning bottled water alongside other student activism campaigns and introduces information that students should be aware of—if they aren’t already—about the health, safety, and environmental impact of bottled water.

We agree, they have done a great job making this presentation. Watch for yourself, here.


Drinking Water Can Help Lower the Risk of Diabetes
Taken from a recent article in The New York Tines, there are many reasons to stay properly hydrated, but only recently have scientists begun to consider diabetes prevention one of them. The amount of water you drink can play a role in how your body regulates blood sugar, researchers have found.

The reason: a hormone called vasopressin, which helps regulate water retention. When the body is dehydrated, vasopressin levels rise, prompting the kidneys to hold onto water. At the same time, the hormone pushes the liver to produce blood sugar, which over time may strain the ability to produce or respond to insulin.

The study, done over 9 years, did not look closely at eating habits, and did restrict the intake of other liquids, such as sugary or alcoholic drinks. So, the bottom line…. there is some evidence that proper hydration can help protect against high blood sugar, though more research is needed..


Berkeley Springs International Water Tasting
The annual Berkeley Springs International Water Tasting will be taking place February 23-26, 2012

Brands In The News...
Water for Beauty
Icelandic Glacial natural spring water recently announced a partnership with Christian Dior for their 2012 launch of Diorsnow, a line of skin-whitening beauty products. Diorsnow will be the first line of beauty skincare products from Dior to feature a new formulation exclusively hydrated by Icelandic Glacial Water.

Coca Cola, In Hot (vitamin) Water Again.
Now on both sides of the pond, Coca Cola is coming under fire for deceptive advertising on their Vitamin Water. We previously mentioned attacks by consumer groups in the UK over slogans on their packaging, stating “hydration for the nation” and “delicious and nutritious” are misleading due to the presence of “the equivalent of four or five teaspoons of added sugar”. Coke has since changed their labels.

Additional attacks have been ongoing in the States for “deceptive and unsubstantiated claims” made by such groups as the Center for Science in the Public Interest (CSPI) and the National Consumer’s League. We are passing the information along and not passing judgment. If you would like to read the article for yourself, click here.


FYI...
Designer Ice…One Step Too Far
Aqua Maestro has mentioned, and even sold ice made from “fine water”, either spring or well water. The reason? So you may drink your fine water, or any other beverage with quality ice as opposed to paying for name brand beverages, only to add ice cubes made of local tap or municipal water. Well, it seems one individual agreed with the idea, but just lacked the foresight to do it properly. Law enforcement officials in Chile detained a man for allegedly stealing part of a glacier from inside Bernardo O'Higgins National Park, located in the Patagonia region. It is believed that the thief intended to sell the ice to various clubs in the capital city of Santiago, where it would be put into expensive designer drinks.

Police stopped the man, who was driving a large refrigerated truck, for a routine traffic violation, but were surprised to find that he had five tons of ice hidden in the back. Upon further examination, they discovered that the ice had come from the Jorge Montt Glacier, which is located not far from where the man was apprehended. So far, the driver has only been charged with theft, but officials are considering extending the charges to violating a national monument as well, since the ice came from inside a national park.

It is estimated that the five tons of ice would have sold for about $6300 had the man been able to deliver it to his buyers in Santiago.

Believe It or Not...
PET Bridal Wear???
Not the 4 legged kind, but the polyethylene terephthalate kind of PET. Created by British designer Michelle Brand, the dress contains all recycled PET. It is a work of art that required the designer, who specializes in recycling and reusing plastics, to convert a total of 2200 bottles and more than 6500 tops of recycled PET bottles.

Or Maybe Some New T-Shirts
We mentioned back in the May 2011 Fountainhead how Coke was using recycled plastic bottles to produce T-shirts. Well, not to be outdone, Mountain Dew (Pepsi) has teamed up with Burton Snowboards to produce a new line of T-shirts for 2012 and 2013. This first collection of T-shirts is just the beginning of a long list of outerwear products planned for the combo. These shirts are made from 50% cotton and 50% recycled plastic bottles.

Filette Water
The Filette source is located in Guarcino, Italy, 900 meters above sea level. Adjacent to the Apennine Mountains in the Region of Lazio, the water has a distinct absence of nitrates, and low sodium. The town of Guarcino rises not far from Fiuggi and Alatri and is overlooked by Mount Campocatino, a very well known ski resort.

The bottle compliments the quality of the water inside. Using a classic Bordeaux wine bottle, it is coupled with a glazed paper label which is distinguished by Filette’s initial, F, in silver relief.

Water vaporizes at 212 degrees F, 100 degrees C.

American residents use about 100 gallons of water per day. Residents of sub-Saharan Africa use only 2-5 gallons of water per day.

Frogs do not need to drink water as they absorb the water through their skin.

8.34 is the number of pounds that one gallon of water weighs.