San Pellegrino mineral water flows from a thermal spring at the foot of a dolomite mountain wall towering above the Brembo River in the Italian Alps. The town of San Pellegrino Terme is located near Bergamo some 25 kilometers northeast of Milan.
The properties of San Pellegrino® Sparkling Natural Mineral Water were renowned as early as the 12th century. Legend has it that Leonardo da Vinci visited the source while living in Milan. Da Vinci is credited with making the town of San Pellegrino famous. He wanted to try its “miraculous water,” and in 1509, dedicated extensive studies and penned a lengthy treatise to water. Use of the water for therapeutic treatment, however, did not begin until the 18th century, due to the difficulties in reaching its remote location.
An analysis first done in 1748 demonstrates a composition that is surprisingly similar to that of today.
In 1839, the San Pellegrino Spring has become a renowned tourist location. The spa was created, and one can now relax their ills in the tubs, showers, adjacent spotless marble rooms and plentiful recreation areas.
In 1899, the societa Anonima delle Terme di San Pellegrino was founded to commercialize the water. Over the course of the year, 35343 bottles were prepared, and 5562 of these were shipped. By 1908, almost 10 years later, San Pellegrino was being distributed in all of the main European cities, as well as Cairo, Tangiers, Shanghai, Calcutta, the US, Brazil, Peru and as far away as Australia.
In 1999, San Pellegrino Spa became part of Nestlé Waters. In 2005, San Pellegrino hit a new record of over 500 million bottles sold all over the world. Today, San Pellegrino® Sparkling Natural Mineral Water is the number two sparkling bottled water brand imported into the United States.
Water In The News
Fine Water Summit, Portugal 2011
The third Fine Water Summit will be held in Vidago, Portugal, March 24 - 26th, 2011. This years Summit will focus on the environmentalist’s campaign against bottled water. It also provides an opportunity to exchange ideas relating to the industry and forming a global framework elevating the category of Premium Bottled Water.
Bottled Water Making a Come Back??
According to the recently published Convenience Store News Industry Forecast Study, bottled water sales inched up 4.2 percent in 2010 and are expected to grow another 3 percent in 2011. While those numbers may not scream "wow," it is pretty significant when compared to a decline 10.2% posted the previous year.
HHS Reduces Recommended Level For Fluoride In Water
The Health and Human Services Department recently lowered its recommended levels of fluoride in water to 0.7 milligrams per liter of water, a shift from a range of 0.7 to 1.2 milligrams per liter. The Centers for Disease Control and Prevention said Americans get fluoride from a variety of sources and over-consumption can increase the risk for issues including bone fractures. A study by the Environmental Protection Agency found that children younger than 8 occasionally got more fluoride than recommended.
Italian Mineral Water Conference
The Italian mineral water industry will be holding its first conference about topical issues on 9-10 March 2011 in Napoli. “The industry faces a number of challenges, not least the economic situation, pressure from tap water and environmental lobbies, along with a competitive retail and horeca environment,” commented Mineracqua President Ettore Fortuna. “The conference aims to address these issues, while also focusing on areas of growth and opportunity.”
Berkeley Springs International Water Tasting
The award-winning Berkeley Springs International Water Tasting welcomes more than one hundred waters from across the country and around the globe on Saturday, February 26. Held in the historic spa town of Berkeley Springs, West Virginia, it is the largest water tasting competition in the world.
Brands In The News…
Evian Trims Bottle Weight By 11%
Evian is introducing a 1.5-liter water bottle in the U.K. that weighs 11% less than the previous bottle. The company also plans to increase the proportion of recycled PET in its bottles over the next year, to 50% from 25%.
Evian Takes Roller-Skating Babies in New Direction
The Evian water brand is building on the popularity of its viral videos showing babies roller skating and rapping, by adding music videos and music events to its Live Young campaign in 2011. Emerging musicians from Los Angeles and Miami are making original music videos that will be posted on Evian's Facebook page, and the two cities are hosting events with local musicians in January and February.
Not Just Anotrher Water...
A new ad campaign for Voss Water encourages everyone to explore the deeper side of Voss. This refers to the Voss Foundation, which is committed to providing access to clean drinking water to areas in sub-Saharan Africa. For more about the Voss Foundation; http://www.thevossfoundation.org/
Icelandic Glacial and Make-up?
Icelandic Glacial is being used exclusively by Dior to hydrate its skincare cosmetics products. The first Dior skincare products infused with Icelandic Glacial water will be officially launched in 2012, with pilot production in 2010 and 2011.
Taking Advertising To a New Height…or Low
Your eyes aren’t deceiving you, (if you can make it out), that’s Jessica Szohr from Gossip Girl, and this is a new ad from SoBe Lifewater. We did shrink the picture, and the end result made it a little blurry, but we do want to keep our newsletter “family” friendly. In this particular photo, Jessica is wearing only paint as she promotes a bottle of SoBe water. The controversial ad done in Costa Rica is appearing in this month’s issue of Sports Illustrated.
In The Learning Corner…
The good and the bad.
Arsenic can find its way into many drinking supplies, and can be filtered and is certainly regulated. If allowed to go uncontrolled, recent studies have linked Arsenic to increased risk of stroke. However, the good news, at Aqua Maestro, is that this chemical is not found in any appreciable level in any of the waters we carry. For those who want to know;
What it is:
- Chemical symbol: As
- Atomic number: 33
- Arsenic is an odorless, tasteless semi-metal element that can enter drinking water naturally through the erosion of natural deposits in the earth.
- Arsenic also enters drinking water through agricultural and industrial runoff.
- In groundwater, arsenic generally occurs in two forms: Trivalent arsenic (As+3, or arsenite) or pentavalent arsenic (As+5, or arsenate). Although both forms are harmful to human health, trivalent arsenic is more harmful and more difficult to remove from water. Trivalent arsenic can be converted into pentavalent arsenic in the presence of an effective oxidant such as free chlorine
- Arsenic is abundant in the Earth's crust. It is present in many different minerals, the most common of which is arsenopyrite.
- Arsenic is also found in the atmosphere. One-third has entered naturally, most from volcanic eruption. The rest is from industrial emissions.
- Geological inorganic arsenic is especially present in Taiwan, Bangladesh and India.
- Organic arsenic is mainly found in sea-dwelling creatures.
- Arsenic poisoning may cause the following effects: Stomach pain, nausea, vomiting, diarrhea, partial paralysis, numbness in hands and feet, blindness, thickening and discoloration of the skin.
- Arsenic has also been linked to cancers of the bladder, lungs, skin, kidneys, nasal passages, liver and prostate.
- The U.S. Environmental Protection Agency (EPA) maximum contaminant level (MC.L) for arsenic is 10 parts per billion (ppb). This enforceable MC.L became effective Jan. 23, 2006, for both organic and inorganic forms.
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It is estimated people “all over the world” consume more than 120 million liters of water. The industry has grown to in excess of $60 billion.
According to the IBWA (International Bottled Water Association), about 75% of the bottled water sold in the U.S. comes from natural sources.
Artesian Water/Artesian Well Water is water drawn from a confined aquifer where water under pressure rises above the water table.
Spring Water can be collected only at the spring or from a bore hole adjacent to the spring that taps the aquifer feeding the spring.
Well Water derives from a hole bored or drilled that taps the water of an aquifer. This water must be pumped to the surface.