We didn’t travel very far to highlight this months’ featured water. An illustrious history is associated Saratoga Springs, in upstate NY..

Since the 14th century the springs of Saratoga have quenched the thirst of generations with some of the most crisp, clean tasting waters in the world. In fact, the wealthy from Europe and America came to Saratoga Springs for generations, in large part to enjoy the fine mineral waters that flow from deep beneath the lush Adirondack foothills. Soon Saratoga Springs became one of the most prestigious spa resorts in the country.

In 1872 a small family owned business emerged with the discovery of a new, plentiful spring source in Saratoga. This spring had an especially sweet, crisp taste to it. Born was the Saratoga Spring Water Company, with the idea to bottle and distribute this delicious water for all to enjoy.

Today, Saratoga Spring Water Co. shares generations of history, heritage, and knowledge, and still bottles their famous spring water at the same family-owned site as in 1872.

Saratoga Sparkling & Non-Sparkling spring water is available in an award winning cobalt blue glass bottle, coming in two sizes, 28 oz (.83L) and 12 oz (.35L).

Saratoga Essence is the answer to upscale taste. The non-sweetened fruit flavors combined with champagne like bubbles give Essence a sophisticated yet refreshing taste.

Water in the News
Why Bottled Water May Be Back In 2010
Bottled water sales had experienced rapid growth for more than a decade, as consumers embraced water over soda and other high-calorie beverages. Growth rates have slowed in recent years, due to market saturation, and concerns that millions of plastic bottles enter landfills every day.

However, a shift back to bottled water may be taking place. A recent New York Times study detailed that "more than 20% of the nation's water treatment systems have violated key provisions of the Safe Drinking Water Act over the last five years." It also relayed that "since 2004, the water provided to more than 49 million people has contained illegal concentrations of chemicals like arsenic or radioactive substances like uranium, as well as dangerous bacteria often found in sewage."

Asia Helps The Global Picture
The Global Bottled Water Report, recently published by Canadean, the beverage industry information specialist, suggests that final year figures for 2009 may see the worldwide market for bottled water increase by around 2%. Although this does represent a slowdown, it is encouraging for the industry that the category can maintain growth in even the most testing of trading environments.

Asia once again was the main global driver in 2009 and within Asia it was China that raised the regional and indeed the global performance. The market would have fared significantly better if one discounts North America, which in 2008 dropped from double digit growth the year before into decline. In North America a combination of consumers switching to more economical filtered tap water and concerns over the environmental impact of bottled water have triggered the downturn in sales. North America accounts for 18% of global sales.

Share of the Global Bottled Water Market

% Share
  2008 2009 2010F 2011F 2012F
Asia 20.8 22.6 24.4 26.0 27.3
China 8.5 9.5 10.7 11.7 12.7
Rest of World 69.3 66.6 63.7 61.2 58.9

What will be encouraging for the water industry is that Canadean anticipates every region in the world to be registering water growth in 2010.

The US Market - Sluggish But Growing
Beverage Marketing Corporation (BMC) has also shown a similar projection, confirming bottled water has undergone a slowing growth rate. The graphs below show a continuing upward trend, however a marked decreasing rate projected until 2013. One area where bottled water has progressed is against less healthy products such as carbonated soft drinks (CSD). In 2008 water represented 61% that of CSD volume. BMC projects this number to grow to 72% by 2013.


Brands in the News
Relief to Haiti
The International Bottled Water Association and the bottled water industry have been working to provide bottled water to the victims of the earthquake in Haiti. IBWA and its members have produced, coordinated and distributed critical bottled water supplies through relief agencies and organizations such as ‘Clean the World’, ‘Convoy of Hope,’ ‘American Red Cross,’ ‘AmeriCares’ and other state and local charities.

IBWA President Joseph K. Doss said, “The bottled water industry has always been at the forefront of relief efforts during natural disasters and other catastrophic events. Throughout the years, bottled water companies have immediately responded to the need for clean water after natural disasters, such as Hurricane Katrina, the earthquakes and wildfires in the West, or the terrorist attacks on the Pentagon and World Trade Center. More recently, our companies provided bottled water to those in need in the aftermath of the 2009 spring flooding in the Midwest.”

Just to name a few brands;

Icelandic Glacial, announced that the company has donated more than 300,000 bottles, of water. Their donation is equivalent to just over one bottle of water from each person in Iceland.

FIJI Water donated over 136,000 liters of bottled water. FIJI Water is working directly with the United States military and will deliver the bottled water to Fort Bragg, North Carolina.

Jana Water has donated over 75,000 bottles of water.

Nestlé Water North America has pledged $1 million in bottled water

Even Anheuser-Busch has stepped up and began canning water. They have donated over 210,000 cases or more than 5 million cans of packaged drinking water.

In the Believe It or Not Dept….
If Money Is No Object….
Spa V at Hotel Victor in South Beach offers an Evian bath to guests staying in their penthouse suite. Filled with 1000 bottles of Evian (nearly 350 gallons), and sprinkled with rose petals, this luxury will set you back a mere $5000.

However, this pales in comparison to the Worlds Most Expensive Bath. The ME! Bath. Hold on to your hats, prices start at $50,000. The water in this treatment is unique and expensive! Water that started its voyage over 15,000 years ago in the ancient glaciers of the polar ice cap is blended with desalinated 100% certified Hawaiian Deep Sea Water sourced 3,000 feet below the ocean surface off the coast of Kona, Hawaii. Other ingredients include Peruvian Pink Salt, crystallized in natural springs located 10,000 feet above sea level. Illipe Butter from Borneo in Southeast Asia. Murumuru Butter, native to the Amazon Rain Forest. Israeli Jojoba Oil, 100% certified organic, proclaimed to be of the highest quality in the world. The last ingredient, and surely would have been approved by Cleopatra herself, pure 24-karat gold flakes. If you would like to arrange for your very own bath, (or maybe just read about it) click here!

The overall amount of water on our planet has remained the same for two billion years.

Groundwater can take a human lifetime just to traverse a mile.

Most of the earth's surface water is permanently frozen or salty.

Water regulates the earth's temperature.

Frozen water is 9% lighter than water, which is why ice floats on water.