Iskilde

A Rare Find. A Welcome Gift of Nature.
It was discovered just over 5 years ago, but God only knows how old Iskilde is. Some geologists believe it dates back to the Ice Age. One thing we do know, it is sensational!

Iskilde means “cold spring” in Danish and, yes, the water is truly cold as it comes out of the ground. But what stuns your palate on your very first taste is its wonderful silky texture and its subtle sweet taste - similar to a glacial water - only with much more body.

These rare qualities are due to the fact that Iskilde is filtered through billions of mineral particles before it is harvested. As it sieves through these layers of mineral matter it is exposed to a huge surface compared to waters that simply penetrate rock through a crevasse. In the process, Iskilde is exposed to many different types of rock, instead of just one variety. During this process the water absorbs a wide range of minerals, many of them rare in nature. It is these many different tastes, balancing each other out, that gives Iskilde its rare sweetness. This is also the reason why the water has more body than glacial waters, which it resembles at first impression.

Another distinguishing characteristic of Iskilde is its extreme purity, with not a trace of human activity to be found. This was no easy feat to achieve according to Jan Bender, the man behind the miracle of Iskilde. “My goal was to transport the experience of drinking Iskilde right at the source, to wherever one decides to open a bottle,” explained Mr. Bender. “We had to simulate the influence air has on the Iskilde's soft and silky texture as it comes from the ground. The only gas we could find that didn’t change the taste, while still restoring the life and silkiness of the water at the spring, was pure oxygen.” All this had to be done without introducing a single germ to a single bottle of Iskilde, according to Bender. “Even a single germ, is one too many.” says Bender. As a result of the high level of oxygen, very often when a bottle is opened, the water will even take on a milky appearance, which is millions of tiny bubbles of oxygen, which will then float to the surface. The result is a pure silky texture which mimics the experience as if taken directly from the source.

The creation of Iskilde's packaging was made the responsibility of renowned Danish designer, Jesper Mathiesen. The design goal was a bottle as elegant as it is functional. “It was very important to maintain focus on the contents, the water, rather than the packaging,” explains Bender.

The Zuma Restaurant, located in the EPIC Hotel & Residences in the heart of Downtown Miami, which brings its internationally acclaimed style of modern Japanese cuisine to America, has just begun receiving Iskilde. ZUMA, the brainchild of award-winning chef Rainer Becker offers a sophisticated cuisine philosophy inspired by the informal Japanese dining style called Izakaya. The Miami location is one of about six Zuma locations around the globe which are either receiving, or will be offering Iskilde water.



Water In The News...
Concord, Mass Becomes First To Ban Water Bottles
As of Jan. 1, 2013, the historic New England town became the first in the U.S. to ban single-serve plastic water bottles. The ban comes as a result of the efforts of 84-year-old activist Jean Hill, who started lobbying neighbors and politicians on the environmental consequences of disposable water bottles since 2010. Many local business owners have spoken out against the new rule, saying it restricts freedom of choice and that those who do want bottled water will simply drive to a neighboring town to get it. Unsurprisingly, the bottled water industry is also less than pleased with the ban and some groups have even considered fighting back with a lawsuit.

Now…Meet Norman, An Average Man…
Seemingly, in response to the above news about Concord Mass, Bottled Water Matters released a new video in December 2012. A very cool video-scribing technique used to depict "Norman" — an average man living an average life in an average town; until one day a small but vocal group of people convince his town council to ban the sale of bottled water

Berkeley Springs International Water Tasting
The award-winning 23rd annual Berkeley Springs International Water Tasting welcomes more than one hundred waters from across the country and around the globe on Saturday, February 23. Held in the historic spa town of Berkeley Springs, West Virginia, the competition will be held on February 21-24, 2013. For more info: www.berkeleysprings.com

Brands In The News...
You Heard It Here First…
Waterwire, Fort Lauderdale: Danone introduces a new 330ml PET (plastic) bottle for Badoit. Filling a gap for retail sales of their prized sparkling water, Badoit, Danone Waters will be introducing a 330ml plastic bottle at the South Beach Wine and Food Festival, February 21-24, 2013. We’re also pleased to announce that Aqua Maestro will have this new product available, and we look forward to offering this plastic bottle to those who have waited patiently.

A Special “Thank You” From Danone
Danone Waters of America (evian) is sending a small token of appreciation to their reps and affiliates who have worked so hard all year. 525 bottles of the Diane Von Furstenberg 2013 limited edition designer bottle are packaged and ready to be picked up by UPS. There is still more to follow.



We Had To Show You…
Now…Here’s a Holiday Tree! Obviously, a San Pellegrino fan

Jennifer Lopez at the Golden Globes 2013
The formal title was the Annual Art of Elysium Black Tie Charity Gala “Heaven”. That's Jana Water we've spotted on the table.
Another Jana Water Sighting…
Back stage at the Victoria’s Secret Fashion Show.

The overall amount of water on our planet has remained the same. It is just found in different states, gaseous (clouds) solid (ice) and liquid (water).

There is more fresh water in the atmosphere than in all of the rivers on the planet combined.

Water can dissolve more substances than any other liquid including sulfuric acid.

The first water pipes in the US were made from wood (bored logs that were charred with fire).

There are approximately one million miles of water pipeline and aqueducts in the United States and Canada, enough to circle Earth 40 times.