In a region where water has been famous for its beneficial properties since antiquity, the Volvic valley has kept the qualities of its water a deeply buried secret for centuries.

Volvic water is drawn from the heart of the Parc Naturel des Volcans d'Auvergne in central France, a protected environment, free from industry and intensive farming. The ancient "Temple of Mercury" crowns the summit of the famous Puy de Dôme, proving the volcanoes have been recognized and revered for centuries.

Volvic water is created by rainwater that seeps very slowly underground through porous layers of puzzolana and fissured lava down to the impermeable granite bed on the old valley bottom. When it reaches the impervious bedrock, the water slowly flows downstream where it is captured over 90 meters deep.

Volvic water is drawn from deep inside the lush, green ancient volcanoes of the Auvergne in France. Specifically, taken from the Clairivic spring in the Massif Central region

Volvic, as the name implies, has a volcanic geological basis, most evident in its 30 mg/l level of Silica, one of the world's more potent mineral water sources for this element. The perfectly neutral pH of 7.0, and overall low 109 mg/l total mineralization, makes Volvic a special water, truly unique in its chemistry. At 6.3 mg/l, the Nitrate level is a little higher, but in the case of Volvic, this slight excess is probably offset by the water's virtues.

Water In The News...

The IBWA’s 2012 New Year Resolution
The IBWA (International Bottled Water Association) has come out with 5 reasons to make Bottled Water Part of your healthy lifestyle in 2012. The New Year marks a perfect time to start new routines, and many of the resolutions people make involve trying to lead healthier lives. To help with that, here is why bottled water should be an integral part.

  1. Choose bottled water for safety and convenience
  2. Choose bottled water for its great taste
  3. Choose bottled water instead of sugary or caffeinated drinks
  4. Choose bottled water for its ability to multi-task
  5. Choose bottled water because it’s the healthiest choice
To read a little more detail about each of these reasons, click here for the full press release

Brazil Promotes Drinking Water
Hydration, the guidelines are always somewhat vague, however, Brazil has seen fit to include it in its new Government 10 point plan for healthy eating. “Drink at least 2 liters (6 to 8 glasses) of water a day. Preferably drink water between meals.” The volume of water which should be consumed varies depending on who you speak with, and which study currently prevails, but it’s always good to see a governing entity acknowledge the importance of good hydration

Hmmm…Not So Fast…
Just last month we wrote how “the power of money” had influenced Grand Canyon officials into scrapping a plan to ban the sale of plastic water bottles in the park after talks with Coca-Cola, who was a major donor to the National Park Foundation. Well, it seems the power of the people can also get their way. A new petition gathering 100,000 names has forced the National Park Service to reconsider. New guidelines will be coming out allowing park superintendents to implement bans in their jurisdiction if it remains cost effective. We may have to continue monitoring this one.

2nd Italian Mineral Water Industry Conference, 7-8 March 2012, Venice
The conference is a 2 day event including a tour of the San Benedetto plant, just outside Venice. A schedule of events includes a discussion on Export Development by Alfredo Tabacco from Ferrarelle. (Ciao Alfredo!)

Brands In The News…

My Cause Water
If you like the idea of giving, here’s one for you. My Cause is a bottled water that gives back. With each bottle sold, 5 cents will be donated to the charity of a consumer's choice. Consumers can log onto the brand's website, enter a code found on the bottle and make their donation. Currently available in the Mid-Atlantic region.

Fiji Cuts Work Force
Fiji Water has decided to cut around a third of its workforce as a result of reducing its number of production lines, according to a recent report in The Fiji Times. The bottled water producer will cut around 100 jobs, reducing workers from 358 to 257. The company said that the redundancies are a result of streamlining at its bottling plant in Yaqara.

Believe It Or Not…

That’s Not A Cannon…This Is A Cannon!
Crocodile Dundee would be proud. A British company has invented a new weapon for use in the war against terror which uses ordinary water cooler bottles as ammunition. The plastic bottles of water, which are used in coolers in thousands of offices and shops, become powerful missiles when fired from the Wall Breaker cannon. The tough plastic bottles can knock through double layer walls to break into hostage or terror situations with no explosives, and less risk to hostages.

You have to see it in action. Read more

Houses Built From.....Plastic?
We have reported on how, filled with water, PET bottles make great light bulbs; recycled, they can be turned into bridges; and filled with sand, they’re now being stacked on their side to build houses in Nigeria. Twenty five homes are being constructed in the first phase. 7,800 bottles are enough for a round building containing a bedroom, living room, bathroom, toilet and kitchen. A firm concrete foundation is laid to ensure that the structure is firm and stable. The sand is sifted to remove stones and debris to allow for proper compacting. Compacted sand inside a bottle is nearly 20 times stronger than bricks, more durable, provides for better insulation, and is bulletproof (which in some areas, may be an added value).

68.7% of the fresh water on Earth is trapped in glaciers.

Water can dissolve more substances than any other liquid including sulfuric acid.

Water boils quicker in Denver, Colorado than in New York City.

Nearly one-half of the water used by Americans is used for thermoelectric power generation.

In one year, the average American residence uses over 100,000 gallons (indoors and outside).