Hildon Natural Mineral Water comes from beneath the chalk hills of the beautiful Hampshire countryside in the South of England. The water is wholesome, naturally filtered and crystal-clear. It is free from pollution and has a stable composition, being naturally low in sodium. The water is bottled at the source and whether it is delightfully still or gently sparkling, it has a distinctive, delicious taste.

Hildon's beautiful understated bottle is served at scores of first class hotel and resort properties, is seen on the dais at the Ryder Cup when the event is played in the UK, it graces picnic tables at polo matches, and is allegedly first choice at Buckingham. The chemistry of Hildon features good levels of Calcium and Bicarbonates. According to the company, the Nitrate level is 6 milligrams per liter.

There are strict rules governing the labeling of water as Natural Mineral Water, Spring Water or Bottled Water. Water sold as Natural Mineral Water must originate in an officially recognized spring, be microbiologically wholesome and have been protected from all risk of pollution.

The original Hildon bottle was created in 1988. Its design was based on the classic Bordeaux shape with its distinctive high shoulder, which originated in the early 19th century. Hildon has always had a close association with the wine trade and is the first choice for cleansing the palate at many prestigious wine tastings.

Water In The News
A new study by the Environmental Working Group (EWG) found that many bottled water makers prefer not to disclose information about their water sources and treatment methods. This report finds a greater number of purified water bottlers skirting the issue. in a recent report published in the New Zealand Medical Journal.

New Study Creates Controversy
Laboratory tests commissioned by Environmental Working Group (EWG) have detected hexavalent chromium, the carcinogenic “Erin Brockovich chemical,” in tap water from 31 of 35 American cities. The highest levels were in Norman, Okla.; Honolulu, Hawaii; and Riverside, Calif. In all, water samples from 25 cities contained the toxic metal at concentrations above the safe maximum recently proposed by California regulators.

The National Toxicology Program has concluded that hexavalent chromium (also called chromium-6) in drinking water shows “clear evidence of carcinogenic activity” in laboratory animals, increasing the risk of gastrointestinal tumors.

In response, the American Water Works Association, (AWWA ) stated; “While EWG’s report may raise concerns, it’s important to remember that detecting a substance in water does not always imply a health risk,”. “The key question to answer is whether the substance presents health concerns at the level it is detected.”

The EPA responded with; “the EPA absolutely has a drinking water standard for total chromium, which includes chromium-6, and we require water systems to test for it. This standard is based on the best available science and is enforceable by law. Ensuring safe drinking water for all Americans is a top priority for EPA. The agency regularly re-evaluates drinking water standards and, based on new science on chromium-6, had already begun a rigorous and comprehensive review of its health effects.

EPA response

EWG report

Brands In The News…
Evian Announces Launch of a Lighter rPET Eco Bottle
The 1.5l container, which will be available in the UK from this month onwards, has been made lighter by 11 per cent compared to its predecessors. The move is part of Evian’s plans to increase the amount of rPET (recycled PET) in its bottles from the current level of around 25 per cent to 50 per cent by the end of next year.

In The Learning Corner…
A Brief History Lesson
In the last 40 years the bottled water industry has gone from a business prospect that few took seriously, to a global industry worth billions of dollars.

The commodity itself remains simple; however, the way we think about it has changed fundamentally.

At the beginning there really was no variety and the bottled water phenomenon began with one brand. "Perrier” popularized bottled water. It made it acceptable, more than acceptable, it made it… desirable. But it was not an instant success.

When Perrier UK was looking to increase its sales in the early 1970's, it faced a skeptical public. Many questioned why anyone would buy water when you could get it free from the tap. Perrier turned to advertising with a campaign that was to change the consumer landscape for ever.

Sales went through the roof from 12 million bottles in 1980 to 152 million by the end of the decade. Perrier was no longer just a bottle of water. The marketing and advertising teams had established a crucial emotional link between the product and the consumers.

"Perrier became a badge," says Michael Bellas, chairman of the Beverage Marketing Corporation. "When you held a Perrier bottle up, it said something about yourself; it said you were sophisticated, you… understood what was happening in the world.

It was a perfect beverage for the young up and coming business executives, the trend-setters. Where Perrier went the rest of the industry jumped in and product ranges and brand proliferation followed. Before long, the market in still water became extremely important.

In an age of instant gratification, still water in portable bottles provided what people needed, exactly when they needed it. We don't cook our own meals any more, we eat prepared foods of all kinds, and there's nothing more appealing than a bottle of cold water at a moment when you're really thirsty.

(Excerpts taken from article in BBC business news)

To order, please call or email Natasha in the Private Client Division – 954 735 4040 x 100; adb@aquamaestro.com

By the time a person feels thirsty, his or her body has lost over 1 percent of its total water amount.

Approximately 85 percent of U.S. residents receive their water from public water facilities. The remaining 15 percent supply their own water from private wells or other sources.

Ice water may be harmful to persons with cardiovascular disease. Sudden drops in tissue temperatures are a shock to the system and cause a strain on the heart.

According to the National Cancer Institute, nine studies correlated water quality and cancer with the drinking water in Pittsburgh, New Orleans and various cities in Ohio, New York and New Jersey.

Sugar lowers the boiling point of water.