At the heart of the French Alps, lies the source of an extremely well balanced water. From the summit of this aquiferous zone, water from rain and melting snow, slowly infiltrates down through layers of glacial sand. At a rate of 1 to 2 centimeters per day, a journey taking 15 years purifies this water as it becomes laden with minerals and acquires a unique equilibrium to emerge 800 meters below at Evian.

At the start of the French Revolution in 1789, the Marquis de Lessert, discovered the Cachat Spring in the small town of Evian-les-Bains on Lake Geneva in the mid Eastern region of France. After spending several days drinking the spring’s naturally pure water, the French nobleman believed that the water aided in passing his kidney stones. News of the event soon spread and crowds gathered to sample the water to ease ailments. In 1824, the first spas opened in Evian-les-Bains to accommodate those seeking to benefit from the spring.

By 1826, the Duke of Savoy, issued the first bottling authorization for Evian Natural Spring Water. Today, it is available in over 120 countries throughout the world. This soft spring water is ideal for the preparation of baby food, thanks to its low nitrate levels and balanced composition of the various minerals. Evian’s mineral composition has remained unique and consistent for over 200 years. Evian Natural Spring Water is bottled exclusively at its protected natural spring source, and is far from any urban or industrial development.

Water in the News
Michigans’s Proposed 10 Cent Bottled Water Tax
Gov. Jennifer Granholm (D) and leaders within the Michigan Legislature are continuing to explore ways to close the state's significant budget shortfall, and a tax on bottled water is still under consideration. In an effort to revive the state’s college scholarship program, Lt. Gov. John Cherry is proposing a 10-cents-per-bottle fee on Michigan companies that sell bottled water.

Many organizations such as The International Bottled Water Assoc and Nestles Water have joined forces to fight the recent proposed tax by Michigan Governor Jennifer Granholm. The IBWA states the proposed law is unconstitutional and threatens Michgan’s economy. “…taxing food products such as bottled water is not permitted under current law…and consumers will ultimately bear the burden of any tax increases via higher prices” according to Joe Doss, President of the IBWA. It may discourage some Michiganders from purchasing bottled water. It is also suggested this tax could result in the loss of an additional 2000 jobs in the State, which has already been plagued by high unemplyment. For more information click here.

World’s Most Dangerous Bottled Water Source Many water bottlers draw their raw water from pristine places, but only one has a very hazardous source — the Demilitarized Zone (DMZ) separating North Korea and South Korea, according to a recent article in Stars and Stripes, a newspaper circulated to the US military.

The DMZ has been in a totally natural state since the end of the Korean War in 1953, its ecosystem “is the best in the world,” claims Chun Woo-chul, a spokesman for the company. On land, there is razor wire – and plenty of landmines. Soldiers walk patrols, and there's sometimes gunfire. Underneath all this is a spring that ultimately feeds the plastic bottles. Water is now being drawn from beneath the DMZ, only after obtaining special permission from the South Korea Ministry of Defense to set up a pumping operation. For more information click here.

A New 500 Year Old Water
A new bottling venture captures the water trickling from a natural spring said to have been discovered by King Henry VI in 1464. According to the story, the king discovered the spring at the Bolton Hall Estate, in the village of Bolton-by-Bowland while he was staying in the area following a defeat during the War of the Roses. It is said he used the water for bathing and drinking. A new family venture has begun bottling the water under the label King Henry VI Spring Water.

Consumer Website Tries To Set The Record Straight
The consumer Web site of the International Bottled Water Association (IBWA) has released a new, short YouTube video about the regulation and safety of bottled and tap water, the IBWA said in a December 9 press release.

The IBWA’s consumer Web site, bottledwatermatters.com, hosts a link to the video entitled “How Safe is Bottled Water?”

“We are hearing misinformation about the regulation and safety of bottled water, and we produced this video to set the record straight,” Tom Lauria, IBWA’s vice president of communications, said in the release.

Brands in the News
Nestle Waters North America Inc. announced its next-generation Eco-Shape(®) bottle, the company's latest step in an ongoing commitment to reduce plastic consumption across its brand portfolio. Weighing 9.3 grams on average, this bottle contains 60 percent less plastic than the company's original, pre-Eco-Shape half-liter PET bottle, first introduced in the mid-1990s.

Fiji Water
, Los Angeles, announced that it joined 1% for the Planet, a global alliance of more than 1,100 companies who pledge 1 percent of their annual sales directly to non-profit organizations focused on sustainability.

Bottled Water In Washington
New Federal Legislation Requires Consumer Confidence Reports
On December 8, 2009, Sen. Frank Lautenberg (D-NJ) introduced the Bottled Water Safety and Right to Know Act (S 2848). Among other provisions, this legislation would require bottled water companies to prepare consumer confidence reports (CCRs) and bottled water labels would have to include a multitude of information about contaminants, source and treatment, the address of an Internet website, and a toll-free telephone number maintained by FDA, where consumers could get additional information. Read More

On the Creative Side….
People never cease to strive to find the next best use of plastic bottles. Just a few are depicted here;

Richie Sowa’s Spiral Island floats off the coast of Mexico atop 250,000 plastic bottles.  The plastic island is completely self-sustaining and has the freedom to float wherever Sowa would like to go.  

Is anyone else saying “poor doggie”?  While it may not be considered extraordinary, this plastic doggie armor is definitely a bizarre reuse of a plastic bottle.

This plastic bottle apparel looks a little more comfortable than the doggie sweater above. The vest is made of 16 plastic bottles.  The designer decorated each plastic piece with her slogan, but the possibilities are endless – artwork, logos, etc.

Is anyone else saying “poor doggie”?  While it may not be considered extraordinary, this plastic doggie armor is definitely a bizarre reuse of a plastic bottle.

A couple of the leftover bottom pieces, a zipper, and that’s all you need  to make a one-of-a-kind coin purse. The zipper is sewn in using a needle and thread.

This team of 4 Appalachian University students is already brainstorming the possibilities of a plastic bottle car after winning first place in the Juicy Ideas competition sponsored late last year by Google.  Their winning entry was a plastic bottle bike that worked – at least for a little while until the front end snapped off

Strings of plastic bottles cascade down the front of the Jamsil Olympic Stadium in Seoul, South Korea.

To order, please call or email Alexis in the Private Client Division – 954 735 4040 x 100; adb@aquamaestro.com

Wholesale inquiries should be directed to Doug, 954 735 4040 x 101; dd@aquamaestro.com.

Once you drink water, it leaves your stomach in about 5 minutes!

A runner may lose seven to nine pounds of fluid during a marathon.

The body absorbs cold water more quickly.

By the time a person feels thirsty, his or her body has lost over 1 percent of its total water amount.